1. Indian
Case
Studies
How
AWS
Customers
Have
Successfully
Built
and
Migrated
a
Variety
of
Applica=ons
to
the
AWS
Cloud
Rick
Harshman
Sales
Manager,
APAC
Amazon
Web
Services

2. Why AWS?
• Faster Time to Market
• Elasticity of Infrastructure
• Ability to focus on core competency
• Lower costs, OPEX only model
• Scale and Global Footprint
• Flexibility of platform, pricing models,
reach of services and ecosystem providers
• Pace of Innovation and Security

3. Enterprise
grade
backup
and
archiving
EC2
S3
CloudWatch
AWS
was
the
clear
choice
for
us.
They
enabled
us
to
launch
our
cloud
solu8on
quickly
with
reliable,
RDS
uninterrupted,
secure
service
to
our
customers.
Jaspreet
Singh,
Founder
&
CEO
Support

4. NDTV.com
and
the
video
plaJorm
Tubaah
EC2
S3
CloudWatch
AWS
gives
us
flexibility
in
terms
of
scaling
our
hardware
based
on
our
day
to
day
RDS
requirements.
Kawaljit
Singh
Bedi,
CTO
NDTV
Convergence
Wowza

5. Mobile
Ad
Network
Spot + RI EC2
S3
CloudFront
We
use
AWS
to
simplify
our
infrastructure
management,
save
costs,
and
free
our
8me
to
Support
focus
on
our
core
competence.
CloudWatch
Ashay
Padwal,
CTO

6. DTH
(Direct
to
Home)
satellite
television
provider
in
India
EC2
S3
The single biggest driver for us to use AWS is agility –
CloudWatch
the ability to scale up and down rapidly from a pure
capacity standpoint. The admin tools are icing on the
cake. Support
KL Mukesh, Chief Business Officer, Tatasky Zeus (LB)

7. Indian
travel
agency
RI EC2
S3
By
scaling
up
and
down
dynamically,
we
maintain
performance
as
well
as
minimize
cost.
AWS
gives
us
an
overall
cost
benefit
of
about
30-­‐40%.
RDS
By
hos=ng
in
the
APAC
(Singapore)
region,
redBus.in
gained
significantly
in
terms
of
website
performance
by
way
of
SES
reduced
latency
(about
4x).
Charan
Padmaraju,
CTO,
redBus
Support

8. Bollywood
publisher
and
producer
Spot + RI EC2
S3
We
can
accelerate
our
innova8on
process
and
speed-­‐
to-­‐market
in
rolling
out
our
services
worldwide.
The
flexibility
to
scale
both
up
and
down,
and
not
sit
on
RDS
unneeded,
excess
capacity
at
any
8me
has
really
enabled
us
to
cater
to
the
sudden
spurts
in
business
in
a
SQS
8mely
fashion.
Manan
Chhatrapa8,
CTO
Support

9. 2011
NASSCOM
EMERGE
#1
Top
SaaS
Apps
Hotel
Management
System
EC2
S3
CloudWatch
We
chose
AWS
primarily
for
the
flexibility
it
offers.
Prabhash
Bhatnagar,
HMS
Infotech's
founder

10. Digital
and
e-­‐commerce
plaJorm
EC2
S3
AWS
allows
us
to
take
care
of
our
most
cri8cal
CloudWatch
requirements
–
the
ability
to
scale
for
a
given
client
and
the
ability
to
scale
our
en8re
infrastructure
Support
seamlessly
as
we
con8nue
to
grow.
Ni8n
Padmawar,
CTO

11. Asia
Pacific
customers

12. How to get started?
• Identify a few workloads or applications
• Test the platform – free tier
• Talk to our customers today to get their
opinion
• Talk to AWS people in the room.