Grant Irons, Global APN Enablement Leader shares on the AWS Partner Network & the various tiers, how to Get Started on APN, training & certification programs available and success stories during the AWS ASEAN Partner Techshift.

1. Getting started with AWS
Grant Irons
Global APN Enablement Leader

2. Agenda
• What is the AWS Partner Network?
• Why and how to join the APN?
• Training & Certification
• Competency programs
• APN Tiers – Qualifications & Benefts
• Acceleration (funding) resources
• ISV partner success stories

3. The AWS Partner Network (APN) is the global partner
program focused on helping APN Partners build a successful
AWS-based business by providing you with valuable business,
technical, and marketing support.
What is the APN?

4. The APN enables AWS Customers to identify high-quality APN
Partners who deliver value-added services and solutions on
AWS through specific APN Partner Programs and go-to-market
(GTM) opportunities.
Why become an APN Partner?

5. 5
© 2017, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Sell more
Sell faster
Increase your wallet share
Reduce costs
Go global
“AWS gives startups the benefit of being able to
operate at the resources that billion dollar
companies have, but it also allows billion dollar
companies like ourselves to be as nimble as a
startup.” - I n f o r
Why become an APN Partner?

6. Training & Certification

7. © 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d . 7
APN Partner
Learning Plan

8. AWS Certification
Specialty
Validate your technical skills
in key areas. Specialty
exams require an Associate
certification.
Associate
Demonstrate your AWS
technical skills. Take the
first step toward becoming
AWS Certified.
Professional
Showcase your advanced
AWS technical expertise.
Professional exams
require a relevant
Associate certification.

9. AWS Technical Training
Training to Get Started AWS Security Fundamentals
Big Data Technology Fundamentals
Introduction to Machine Learning
Role-Based Training
Architecting on AWS
Developing on AWS
DevOps Engineering on AWS
Systems Operations on AWS
+ more

10. Partner Training
Accreditations
• AWS Business Professional
• AWS Technical Professional
• AWS TCO and Cloud Economics
Technical Training
• AWS Solutions Training for Partners: Big Data and Analytics
• AWS Solutions Training: AWS for Windows
• AWS Solutions Training for Partners: AWS for Windows Technical
• more to come in Q4 & Q1

11. Differentiation Programs

12. 12
© 2017, Amazon Web Services, Inc. or its affiliates. All rights reserved.
• Demonstrate your expertise to customers.
• Customers are able to easily find and
connect with APN partners with expertise
in specific industries, solutions, and/or
workloads
AWS Competency Program

13. 13
© 2017, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Why
Become a
Competency
Partner?
• Differentiate your top products, practices,
and solutions to customers
• Showcase customer and technical success
with solution on AWS web pages
• Preferred access to private betas, roadmap
briefings, subject matter webinars
• Selective eligibility to customer
opportunities and access to GTM funding

14. 14© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
Industry
Life SciencesDigital Media
Healthcare
Marketing & Commerce
Government
FinServ Education

15. DevOps
SecurityMobile
Storage
IoT
A W S C O M P E T E N C Y P R O G R A M
15© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
Solution
Migration
Big Data

16. 16© 2 0 1 7 , A m a z o n W e b S e r v i c e s , I n c . o r i t s a f f i l i a t e s . A l l r i g h t s r e s e r v e d .
Workload
Oracle SAP
Microsoft Workloads

17. Acceleration (funding) resources

18. Training and Certification
Marketing Development
Funds (MDF)
Proof of Concept (POC) Innovation Sandbox

19. Training and Certification
Funding to accelerate the onboarding of your
technical resources and help to prepare your team for
the AWS Certification Exam

20. Provides AWS funding to facilitate qualified APN Partners in pursuing
strategic or enterprise customer projects on AWS. APN funding
benefits may include free AWS usage or co-funded Professional
Services.
Proof of Concept (POC)

21. Designed to enable APN Partner driven demand generation and
go-to-market (GTM) activities. APN Partners may be eligible to
access MDF Program funding, based on tier, to support
marketing initiatives designed to generate demand for APN
Partner products, services and solutions on AWS.
Marketing Development Funds (MDF)

22. This benefit extends AWS promotional credits toward
the development of new offerings on AWS and the
ability to trial new services with and for customers.
Innovation Sandbox

23. Tier Qualifications
Standard
Product in General Availability on AWS
2 Customer References
Advanced
Product in GA on AWS,
6 Customer References
$50K+ in AWS spend or Qualifies for APN Competency
Registered Getting Started on AWS

24. Tier Benefits
Standard
Partner Solutions Finder Listing
Marketing Central
Use of APN logo
Innovation Sandbox and POC funding
Advanced
Competency Program
MDF Funding
Higher Placement on Partner Solutions Finder
Registered
Partner Central Access
Training Discounts

25. Partner Success

26. "I think the fact that we, as a Technology Partner with AWS,
can register our own products and promote them to customers
around the world, is a winning opportunity for both AWS and
EXEM. We plan to expand our cloud business for the future,
based on our partnership with AWS."
Jaeho Park, CTO, EXEM

27. As an AWS Technical Partner, JANDI has several
technological advantages. This allowed JANDI to ensure
constant uptime with stability, maintaining an SLA of up to
99.9%.
Sangrok Jeon, Director of Development, Toss Lab

28. Become an AWS Partner Today
The APN has added 10,000+ over the past 12 months
Use APN partner
solutions and services
90%+
Fortune 100
400+
Validated APN Partner
Solutions
90%YoY
AWS Revenue – APN
Partners
Growth
60%
APN Partners
headquartered outside
of the US
Partner Experience
and Expertise

29. Learn about the APN: https://aws.amazon.com/partners/
Register for the APN: at the booth or https://www.apn-portal.com/
See AWS Partner Success: https://aws.amazon.com/partners/success/
Stay in Touch with Us!
• APN Blog: https://aws.amazon.com/blogs/apn/
• @AWS_Partners Twitter
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