Your customers probably want a better experience with your brand. Your different business teams want and need better insights in their decision making. Almost certainly, your finance and operations teams require this to happen at a fraction of the cost of traditional on-premises options. Modern data architectures on AWS help many of our best customers realize all of those goals. Your business data contains critical information about customer behaviors, operational decisions, and many factors that have financial impact on your organization. Increasingly, this data sits beyond your transactional systems, and is too big, too fast, and too complex for existing systems to handle. AWS Data and Analytics services are designed from our customers' requirements to ingest, store, analyze, and consume information at record-breaking scale. In this session you will learn how these services work together to deliver business automation, enhance customer engagement and intelligence.