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Drive digital transformation with AI

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Learn to identify use cases for machine learning (ML), acquire best practices to frame problems in a way that key stakeholders and senior management can understand and support, and help create the right conditions for delivering successful ML-based solutions to your business.

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Drive digital transformation with AI

  1. 1. S U M M I T L ON DON
  2. 2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Drive Digital Transformation using AI A I M 1 STEVEN BRYEN AWS TECHNICAL & DEVELOPER EVANGELISM @steven_bryen BJOERN REINKE DIRECTOR – SMART METERING, DRAX RETAIL linkedin.com/in/bjoernreinke
  3. 3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T If I asked you… “How important is it for your company to invest in Machine Learning and AI?” What we often hear: “We’re not a Machine Learning company.” ”They’re not central to our business.” “We have more important topics to address.”
  4. 4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Now, if I asked you… “How important is it for your organization to build better products and deliver a better customer experience?” We always hear: “This is our number one priority.” But isn’t this the same question, really?
  5. 5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T More applicants Better outcomes More data Better analytics A Flywheel for Data More data than ever, but how do you use it?
  6. 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Myth - AI is the flavour of the month
  7. 7. One of the "Founding Fathers" of AI John McCarthy 1955
  8. 8. The (60+ years) rise of Artificial Intelligence
  9. 9. The Advent of AI Algorithms
  10. 10. The Advent of AI Data Algorithms
  11. 11. The Advent of AI Data GPUs & Acceleration Algorithms
  12. 12. The Advent of AI Data GPUs & Acceleration Cloud Computing Algorithms
  13. 13. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T AI is the New Normal
  14. 14. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T AI is the New Normal – Why? 2018 WW GDP $ 80 Tn
  15. 15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T 2030 WW GDP *projected $ 112 Tn -Sizing the prize PwC’s Global Artificial Intelligence Study: Exploiting the AI Revolution 27 June 2017 2018 WW GDP $ 80 Tn AI is the New Normal – Why?
  16. 16. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T AI is the New Normal – Why? 2030 WW GDP *projected $ 112 Tn $ 15.7 Tn AI -Sizing the prize PwC’s Global Artificial Intelligence Study: Exploiting the AI Revolution 27 June 2017 2018 WW GDP $ 80 Tn -Sizing the prize PwC’s Global Artificial Intelligence Study: Exploiting the AI Revolution 27 June 2017
  17. 17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T AI is the New Normal – Why? 2030 WW GDP *projected $ 112 Tn $ 15.7 Tn AI -Sizing the prize PwC’s Global Artificial Intelligence Study: Exploiting the AI Revolution 27 June 2017 2018 WW GDP $ 80 Tn -Sizing the prize PwC’s Global Artificial Intelligence Study: Exploiting the AI Revolution 27 June 2017 14% OF Human Productivity in 2030 The BUILDERS who embrace AI will be the engines of human acceleration.
  18. 18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Defining AI - Popularly When a machine mimics "cognitive" functions that we associate with other humans, such as "learning" and "problem solving".
  19. 19. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Defining AI – Computer Science The study of "intelligent agents": i.e. any human-made agent that perceives its environment and takes actions that maximize its chances of success at some defined goal.
  20. 20. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Data Science vs AI vs Machine Learning vs Deep Learning Deep Learning Machine Learning Data Science Artificial Intelligence
  21. 21. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T AI / ML is not just Predictions Hint: … it’s a lot more than that
  22. 22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Supervised Learning Get better at finding the TARGET
  23. 23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Un-supervised Learning ASSUME NOTHING, QUESTION EVERYTHING Uncover Hidden Patterns & Relationships
  24. 24. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T REWARDPENALTY GOOD ACTIONBAD ACTION Reinforcing Good actions with REWARDS to maximize high performing behavior. Reinforcement Learning
  25. 25. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Reinforcement Learning Reinforcing Good actions with REWARDS to maximize high performing behavior. REWARDPENALTY GOOD ACTIONBAD ACTION
  26. 26. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Amazon AI
  27. 27. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Few Years Ago
  28. 28. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T 2 Years Ago
  29. 29. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
  30. 30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Every day we apply new AI/ML based improvements to the Amazon business, at a global scale through AWS
  31. 31. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Amazon Scout, a Machine Learning powered visual shopping tool for personalized Recommendations …. www.amazon.com/scout
  32. 32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Challenges that have so-far prevented organizations from adopting Machine Learning quickly? ML expertise is rare Building and scaling ML technology is hard Deploying and operating models in production is time- consuming and expensive A lack of cost-effective, easy-to-use, and scalable ML services
  33. 33. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Typical ML Workflow – Customer Pain Points Data Acquisition & Storage1 Model & Framework selection3 Model Training4 Hyper parameter tuning5 Model testing and simulation6 Model Deployment (inference)7 Data Labelling2 • Iterative and time consuming. • Image recognition/ object detection require training with over a million images with each image containing over 65,000 pixels. • Speech recognition and synthesis require training with 100s of hours of human speech. Training
  34. 34. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Our Mission in AWS is to put Machine Learning in the hands of every Developer
  35. 35. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T We set out to build a Machine Learning platform that is accessible to every Developer, Data Scientist & IT Professional
  36. 36. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T M L F R A M E W O R K S & I N F R A S T R U C T U R E A I S E R V I C E S R E K O G N I T I O N I M A G E P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D C O M P R E H E N D M E D I C A L L E XR E K O G N I T I O N V I D E O Vision Speech Chatbots A M A Z O N S A G E M A K E R B U I L D T R A I N F O R E C A S TT E X T R A C T P E R S O N A L I Z E D E P L O Y Pre-built algorithms & notebooks Data labeling (G R O U N D T R U T H ) One-click model training & tuning Optimization ( N E O ) One-click deployment & hosting M L S E R V I C E S F r a m e w o r k s I n t e r f a c e s I n f r a s t r u c t u r e E C 2 P 3 & P 3 d n E C 2 C 5 F P G A s G R E E N G R A S S E L A S T I C I N F E R E N C E Models without training data (REINFORCEMENT LEARNING) Algorithms & models ( A W S M A R K E T P L A C E ) Language Forecasting Recommendations NEW NEWNEW NEW NEW NEWNEW NEW NEW RL Coach Customers need a complete end-to-end Machine Learning stack
  37. 37. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T B U I L D T R A I N D E P L O Y Pre-built algorithms & notebooks Data labeling (G R O U N D T R U T H ) One-click model training & tuning Optimization ( N E O ) One-click deployment & hosting M L S E R V I C E S Models without training data (REINFORCEMENT LEARNING) Algorithms & models ( A W S M A R K E T P L A C E ) NEW NEWNEW NEW Build, Train and Deploy Machine Learning Models at Scale Pre Built Developer Notebooks, Popular Machine Learning algorithms, Automatic Model Tuning 10,000+ Customers using SageMaker today A M A Z O N S A G E M A K E R
  38. 38. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T k-means Clustering k-Nearest Neighbour (k-NN) PCA Neural Topic Modelling Factorisation Machines Linear Learner – Regression XGBoost LDA Image Classification Object Detection Seq2Seq Linear Learner Binary Classification DeepAR Forecasting ML Prediction now becomes a RESTful API call Amazon Sagemaker: Built-In Algorithms
  39. 39. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Our Customers are actively Building innovative ML based Intelligent systems to empower their businesses, at a global scale through AWS
  40. 40. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Deployment time down by 90% with Amazon SageMaker < 1 W E E K6 M O N T H S BUILDERS can BUILD Intelligent Systems much faster with AWS….
  41. 41. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Delivering powerful insights and predictions to fans in real time.
  42. 42. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T Tensorflow AWS Rekognition Amazon Polly Safety Helmet Recognition Facial Recognition Voice Message + “David, Please wear a helmet!” Recognition Alerts Side view Front view
  43. 43. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T More ML happens on AWS than anywhere else
  44. 44. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T LET’S HEAR FROM… BJOERN REINKE DIRECTOR – SMART METERING, DRAX RETAIL
  45. 45. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
  46. 46. Connecting the System of Record and System of Engagement System of Intelligence in Drax Trusted Data - Effective Controls and Governance - Data Structure and Models - Foundation for Reporting, Operations and Analytics Enterprise Automation - AI and Automation Technologies - Streamlining of Operations - New Customer Journey Propositions 31 System of Intelligence System of Record System of Engagement Sources: 02/2018, https://news.greylock.com/the-new-moats-53f61aeac2d9, Trusted data Insight & Reporting Data Science Automation Billing & Settlement Finance and Procurement Sales and Service Industry and Meter Data Web Mobile Chat Insight Everywhere - Analytics at Scale - Insight Embedded into Ops - Enabler and Driver for Fact- based Change 2
  47. 47. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T November 2018System of Intelligence49 A System of Intelligence for… Our Customers “How do I compare to my competitors?” “Other coffee shops open 17min earlier but spend 23% more on refrigeration.”
  48. 48. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T A System of Intelligence for… Our Team Leaders “Which customers benefit from Solar Panels?” “Here are the customers with suitable consumption pattern and roof space.”
  49. 49. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T A System of Intelligence for… Customer Service Agents “Welcome to Drax Tariff Support, how can we help you?” “The next customer has just been online, searching for a better tariff.”
  50. 50. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T A System of Intelligence for… Our Leaders ““We should have delivered £2m in benefits by now?” “Here is your real time benefits tracker.”
  51. 51. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T “Would you like me to switch you to an ethical energy provider, saving you £200 per year?” “Yes, please?”
  52. 52. Data Science Data Warehouse Our System structure Analytics Platform Reporting & Visualistion Fragmented and Conflicting Data Sources ETL Layer Data Lake Amazon s3 AWS Athena AWS Sagemaker Extract, Transform and Load AWS Glue and Matillion AWS Redshift
  53. 53. Example 1: Customer tailoring? Easter Holiday Electric Car Family Appliances Family Fridge Summer Holiday
  54. 54. How to help new and current customers through their changing world Example 2: Anomaly Detection with Inawisdom ?!
  55. 55. “Just checking everything is ok?”Confidence in anomaly Anomalies per month HighLow High Human Input Self-learning Automation
  56. 56. Thank you! S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. STEVEN BRYEN AWS TECHNICAL & DEVELOPER EVANGELISM @steven_bryen BJOERN REINKE DIRECTOR – SMART METERING, DRAX RETAIL linkedin.com/in/bjoernreinke
  57. 57. S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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