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Deliver and monetize your content with video center operations on aws

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Learn how Elemental and AWS are architecting media-centric playout, monetization, and delivery services on top of AWS with live and file playlist integration, static and motion graphic overlays, ad-content transcoding, and personalized, server-side ad insertion to bring additional video center operations to the cloud.

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Deliver and monetize your content with video center operations on aws

  1. 1. Manuel De Pena, <TITLE> Elemental Technologies - An Amazon Web Services Company DELIVER AND MONETIZE YOUR CONTENT WITH VIDEO CENTER OPERATIONS ON AWS
  2. 2. • This session will show: • How you can keep up with the pace of change in the broadcast and OTT video space with a unified solution in the cloud • Solutions to scale the number of channels and adapt quickly to new consumer requirements • Methods of enhancing streaming monetization with personalized advertising without degrading the audience’s quality of experience WHAT TO EXPECT FROM THIS SESSION 2
  3. 3. HISTORY OF BROADCAST TV - IT BEGINS 1900 First mention of “TV” at 1900 Paris World Fair 3
  4. 4. HISTORY OF BROADCAST TV - DEVELOPMENT Early 1920s TV invented Long distance broadcast Only a handful of TVs 4
  5. 5. HISTORY OF BROADCAST TV – ALL ELECTRIC 1929 First all electronic TV 3.5 inch screen The idea of monetization 5
  6. 6. HISTORY OF BROADCAST TV - TRANSMISSION 1930/40s First TV networks 1936 200 TV sets First Color broadcast 1945 >10,000 sets 1948 ~35,000 sets 6
  7. 7. HISTORY OF BROADCAST TV - COLOR 1950/60s Color TV released Global TV events 6M sets in 50s 60M sets in 60s 7
  8. 8. HISTORY OF BROADCAST TV - PROLIFERATION 1990s Analog to Digital Flat screen TVs 98% of US homes have at least one TV 1997 219M TVs in US 8
  9. 9. HISTORY OF BROADCAST – IP REVOLUTION Analogue switch off IP delivery revolution iPhones and smartphones iPads and tablets Connected TV, Apple TV, Roku, Xbox, PlayStation Virtual Reality UHD and Super Hi-Vision 9
  10. 10. HISTORY OF BROADCAST – CONTROL Consumers control the content VHS, CD/DVD-r, DVR 10
  11. 11. Connecting viewers with content at massive scale PERFECTING THE MEDIA EXPERIENCE 11
  12. 12. • Make the OTT experience something audience will love  Pause, rewind, start-over TV  Catch-up TV (fast turnaround)  nPVR • Meet reliability expectations • Provide ads users want ENRICHING THE TV EXPERIENCE 12
  13. 13. LIVE CHANNEL PLAYOUT IN THE CLOUD • Broadcast is still the dominant way to watch TV • Primary screen is increasingly the preferred way to watch OTT • Mobile and tablet use increasing • Cloud playout offers broadcast • Resiliency • Flexibility • Scale 13
  14. 14. • Slow to upgrade • Expensive to scale • Fixed storage • Lots of SDI cabling • Limited to hardware capacity TRADITIONAL PLAYOUT CONFIGURATION Control Automation Control System Broadcast VideoSDI Encoder Storage SDI Playout Server SDI Live Production Studio Master Control Switcher Broadcast TV 14
  15. 15. • Faster to upgrade • Cheaper to scale • Fixed storage • Reduced SDI cabling • Limited to hardware capacity UPDATED PLAYOUT CONFIGURATION Control Automation Control System Broadcast VideoSDI Encoder Storage SDI Live Production Studio Master Control Switcher Broadcast TV Elemental LIVE Live Video Processing 15
  16. 16. INTEGRATED CHANNEL PLAYOUT IN THE CLOUD ADS Amazon S3 Elemental Cloud Elemental DELTA Video Delivery Platform Elemental LIVE Live Video Processing Amazon CloudFront AWS Direct Connect Devices OTT Ad Asset Broadcast TV MVPD AWS Direct Connect Automation Control System Elemental SERVER Live Video Processing 16
  17. 17. ADS Amazon S3 Elemental Cloud Elemental DELTA Video Delivery PlatformElemental LIVE Live Video Processing Amazon CloudFront AWS Direct Connect Devices OTT Ad Asset Broad cast TV MVPD AWS Direct Connect Auto Elemental SERVER Live Video Processing • Keep up with the pace of OTT changes • Deliver broadcast levels of resilience • Scale your channels SUMMARY OF BENEFITS 17
  18. 18. Future of monetizing OTT SERVER-SIDE AD INSERTION
  19. 19. EVOLUTION OF OTT ADVERTISING Burnt-in static ads No consideration for demographics No link to ad campaigns No interactivity Client-side advertising insertion Client inserts relevant advert at point of playback More personalized Accurate metrics 2007 2012 19
  20. 20. CLIENT SIDE AD INSERTION Video Manifest / Content Personalization info and campaign management Ad Asset VAST Request 1 Ads Inventory 2 VAST Response (Id of the ads) 3 SIS ADS Ad Assets CDN Elemental LIVE Elemental DELTA Amazon CloudFront Video with SCTE 35/104 REST Insert Signal Commands for marking ad avails Source Client on Devices 20
  21. 21. • Poor user experience due to high latency • No elegant solution to handle ad insertion in live • Inconsistency in the codecs, bit rates, and aspect ratios • Build and maintain code for multiple platforms and players • Lower ad fill rates on desktop & web PROBLEMS WITH CLIENT-SIDE AD INSERTION 21
  22. 22. EVOLUTION OF OTT ADVERTISING, THE NEXT STEP Burnt-in static ads No consideration of demographics No link to ad campaigns No interactivity Client-side advertising insertion Client inserts relevant advert at point of playback More personalized Accurate metrics Server-side Ad Insertion Fully personalized ads Supports all devices Protect against blocking or skipping Broadcast-grade quality of experience Works for live, VOD and time shifting applications 2007 2012 2017 22
  23. 23. OOYALA A Use Case
  24. 24. ADSPROXY OOYALA / ELEMENTAL SOLUTION Video with SCTE 35/104 Video Personalization info and campaign management REST Insert Signal Commands for marking ad avails Ingest new ads every 10 mins interval 2 Ad Inventory 3 VAST Response (Id of the ads) 1 4 Programmatic workflow JIT personalization of the ad insertionAD SERVER AD CMS Mezzanine VOD files in Clients Elemental LIVE Elemental DELTA Source SIS CDN Manifest request and received personalized manifest Read Ad Markers / source Live content from Delta origin 5 Personalized Ad chunks delivered 24
  25. 25. • Improved viewer experience • Streamline delivery to many devices • Target more devices with higher ad fill rates • Richer experience for devices with client-side libraries SSAI BENEFITS 25
  26. 26. 26 • Linear broadcast stops being linear • Personalized ads • Personalized schedule • Future devices and technology A PERSONALIZED FUTURE
  27. 27. THANK YOU

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