This document discusses best practices for running Windows workloads on AWS. It provides an overview of AWS's support for Windows over the past 10 years, including new services, instance types, and tools. It then discusses options for deploying SQL Server on AWS, including using Amazon RDS or EC2. The document also covers cost optimization strategies like rightsizing instances, increasing elasticity, and leveraging purchasing options. It emphasizes the importance of visibility through tagging and automation. Finally, it discusses modernizing applications using serverless architectures, AI services, and containers.

1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Best practices for running Windows
workloads on AWS
Martin Beeby
E C C 3

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10
Years
Helping customers run and scale
Windows Workloads in the cloud
400%
Growth
Between 2015 and 2018 of AWS
enterprise customers using Amazon
Elastic Compute Cloud (Amazon EC2) for
Windows Server
Windows momentum on AWS

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10 years of innovation for Windows on AWS
CustomerAdoption
2008
Visual Studio Toolkit
Microsoft SCOM plug-in release.
Microsoft SharePoint 2016 (Marketplace)
Microsoft SCVMM Plug-in
SAP instance on AWS 2012
Trusted Advisor checks for Windows
Hyper-V support in SMS
Windows for Lightsail
Application-consistent
Snapshots through VSS
AWS Directory Service
Sessions Manager
Dedicated Host
Enhancement Tag-On
EC2 Dedicated Hosts (BYOL)
EC2 Run Command
EC2 Systems Manager
EC2 Dedicated
Instances (BYOL)
EC2 Windows on Bare Metal/Hyper-V AMI
WS 2008 & SQL Server 2008
Windows Server 2008 R2
Windows Server 2012
Windows Server 2016
Windows Server 1803
Windows Server 2003
SQL 2017 AMI AL2/Ubuntu
SQL Server 2008 R2
Amazon RDS adds SQL Server
SQL Server 2017
SQL Server 2012
SQL Server 2008 R2
SQL Server 2016
2010 2012 2014 2016 2018 Today
143 instance types, 37 instance families
60 different AMIs for Windows workloads
.NET Core & Powershell on AL2/Ubuntu
Windows Deep Learning AMI
.NET Core 2.1 on Linux AMIs
Lambda Support for
PowerShell Core
Amazon ECS for Windows Containers
AWS Tools for Windows PowerShell
.NET SDK
DynamoDB Accelerator SDK for .NET
.NET on Lambda & AWS CodeBuild
.NET Core 2.1 Support with Lambda & X-Ray
X-Ray .NET SDK
.NET Developer Hub
AWS X-Ray .NET Core Support
.NET Developer Hub

4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Public cloud leaders
prevail in the Windows
market segment of the
infrastructure as a
service market
IDC, Windows Server Operating Environment Market Update, Doc # US44217118, Aug 2018
Note: Includes Windows instances deployed in the public
cloud IaaS market during 2017 Source: IDC estimates, 2018https://d1.awsstatic.com/analyst-reports/IDC_Slide_WindowsonAWS_JM181015.pdf
Worldwide Windows Public Cloud IaaS
Instances by Cloud Provider, 2017
57.7%
Azure
30.9%
Others
11.4%

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Innovating on behalf of you―Our customer
.NET Developer
SQL Database Administrator
System Administrator
Extend Existing
Investments
Reduce Business
Disruption
Innovate with New
Technologies

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Amazon RDS for SQL Server SQL Server on Amazon EC2
Power, HVAC, net
OS Install/Maintenance
OS Patching
DBMS Install/Maintenance
DBMS Patching
Database Backups
High Availability
Scaling
AWS managed Customer managed
Power, HVAC, net
OS Install/Maintenance
OS Patching
DBMS Install/Maintenance
DBMS Patching
Database Backups
High Availability
Scaling
• Consider RDS first
• Focus on business
value tasks
• High-level tuning
• Schema
optimization
• No in-house
database expertise
• Automatic Host
Replacement
• Need full control over
DB instance
• Replication
• Clustering
• Options that are not
available in
Amazon RDS
Options for Deploying SQL Server on AWS

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SQL Server on Amazon RDS

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Multi-AZ SQL Server on Amazon RDS
Availability Zone 1
Private Subnet
Availability Zone 2
AWS Region
Amazon
RDS
Primary
Amazon
RDS
Secondary
Private Subnet
Automatic
Failover

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License Optimization with Optimize CPUs
Control active vCPUs and Hyper-Threading status when
launching new EC2 instances
Reduce the number of SQL Server licenses
*Sample licensing example only
Instance Type Total vCPUs Active vCPUs with
Optimize CPUs
SQL Server license
savings
r5.4xlarge 16 8 50%
r5.8xlarge 32 8 75%

10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
SQL Server on AWS exhibited 2X+ better price/
performance than Azure (ZK Research)
SQL Server on Amazon EC2 consistently outperforms Azure across a variety of machine types
170.37
315.75
438.62
662.23
785.97
908.56
1016.34
1066.01
1097.11
1099.64
57.39
85.93
109.49
135.34
163.04
186.35
208.18
226.11
238.94
281.85
3 5 8 13 21 34 55 89 144 233
AWS VERSUS AZURE LARGE*
CONFIGURATION (TPM)
AWS Azure
$42.82
$70.98
$231.61
$127.53
$263.12
$547.58
SMALL MEDIUM LARGE
COSTS PER 1 BILLION
TRANSACTIONS PER MONTH
AWS Azure
https://zkresearch.com/blog/2018/11/comparing-sql-server-deployments-on-microsoft-azure-and-amazon-web-services
*Results for Small and Medium configuration available on https://zkresearch.com, a 3rd party research firm

11. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
.NET developer experience recent launches
AWS Lambda Support
for .NET Core &
PowerShell
Cloud Development Kit
(CDK) for .NET
EC2 AMIs for .NET Core
AMIs for Windows Server
2019
BUILD
Modern apps
DEPLOY
DevOps
RUN
Pre-configured
PowerShell tool of choice Package best practices Deploy and run .NET faster

12. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Enabling developers at every step
.NET Developer Center
aws.amazon.com/net
Central GitHub Repo for .NET on AWS
github.com/aws/net

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Amazon FSx for Windows File Server
Learn more at aws.amazon.com/fsx/windows
Windows native for fully
compatible Windows File
System experience
Secure and compliant
including PCI-DSS,
ISO, and HIPAA
No hardware or
software to manage
Up to 10s of GB/s
throughput with sub-
millisecond latencies

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Active Directory is the most widely used
enterprise repository for digital identities1
of Fortune 1000 use Active Directory2
AWS Directory Service for Microsoft Active Directory
Sources:
1 The State Of Microsoft Active Directory 2018, Forrester
2 Success with Enterprise Mobility: Identity, 2014, Microsoft

15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Proven AWS Directory Services to support your strategy
Preserves SSO
High compatibility
Richest set of features
Only cloud to
use actual AD
Only cloud that
preserves SSO
Most features of
all managed AD
Users don’t have to
sign in separately
Set up directory
in under 2 min
Broadest range of
AD aware apps

16. Davinci’scloudjourney

18. Origination
Consumer lending
Closestrategie:SaaS-Cloud
Advice Origination Servicing Recovery
Recovery
Mortgages
Servicing
Mortgages
Origination
Mortgages
Recovery Consumer
lending
Servicing Consumer
lending
Orientation
Pre scan
Mobile App
D

19. Transitiontothecloud

21. Ourjourney
Now
Full cloud service provider
2009
Window on premise
2020
Close cloud improvement program
2013
Lift & shift

22. Growwiththecustomer(exampleNN)
Dec/17 Feb/18 Apr/18 May/18 Jul/18 Sep/18 Oct/18 Dec/18 Feb/19 Mar/19 May/19
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
€ -
€ 5,000,000,000
€ 10,000,000,000
€ 15,000,000,000
€ 20,000,000,000
€ 25,000,000,000
€ 30,000,000,000
€ 35,000,000,000
€ 40,000,000,000
Outstanding (est) Credits

23. But…. working on
Ø Cost efficiency
Ø Agility of the infrastructure
Ø Smoother process of data extraction
to warehouse
Ø Continuously deployment
Inthecloud

24. Nextsteps
Amazon Cognito

25. Ø Strong integration with Cloud Services
• Microservices
• API Gateway
• Discovery=> Cloud map
• Fargate/EKS
• Textract
Furtherevolutiontocloudnativeapp

26. Reporting

27. Ø Lift & Shift
Ø Organization -> right mindset
Ø Ask AWS for help!
LessonsLearned

28. Thankyou!
evdbemt@davincigroep.be

29. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Cost optimization journey
Migration
Planning
Operate
and
Optimize
Measure &
Monitor
Modernize

30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Pillars of cost optimization for compute
Operate
and
Optimize
1. Right-size instances
ü Leverage newest instance families
ü Provide standardized configurations to developers
2. Increase elasticity
ü Smaller instances with auto-scaling
ü License-included instances for spikey workloads
ü Turn-off non-production instances
3. Leverage EC2 purchasing options
ü On demand initially and for spikey workloads
ü Convertible Reserved Instances provide flexibility
ü Design-in Spot instances

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Get visibility and control of your costs
Measure &
Monitor
1. Implement tagging standards
2. Automate identification of cost
savings
3. Leverage reporting tools

32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Enable cost transparency with tagging
Must-have tagging:
• Cost Center
• Application or Workload
• User
• Expiration Date
Optional:
• Automation Support

33. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Implement best practices at scale with automation
Automation will help you
1. Identify always-on instances
2. Identify instances to downsize
3. Identify warm / cold storage
4. Recommend RIs to purchase
5. Maintain license compliance
6. Report on savings

34. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Automation tools and reporting options
AWS Services
AWS Cost
Explorer
AWS Cost
and Usage
Report
AWS Trusted
Advisor
AWS Systems
Manager
Import & Visualize
QuickSight, Tableau
(Import cost and usage
reports)

35. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Modernize applications for ultimate cost savings
Modernize
Microservices
Monolithic Applications
built on proprietary
software

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Serverless
How to modernize your applications

37. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Serverless
ü .NET Core 1.1 and .NET Core 2.1 (3.0 with
Lambda Layers)
ü PowerShell Core
ü Any code goes - no programming model
restrictions
ü Support for F# and ASP.NET included
ü Hello World executions averaging 0.37ms

38. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
AI Services
Pre-trained AI services that require
no ML skills or training
Easily add intelligence to your
existing apps and workflows
Quality and accuracy from
continuously-learning APIs
A I S E R V I C E S
R E K O G N I T I O N
I M A G E
P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D
& C O M P R E H E N D
M E D I C A L
L E XR E K O G N I T I O N
V I D E O
Vision Speech Chatbots
The picture can't be
displayed.
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be displayed.
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be displayed.
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be displayed.
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can't be
displayed.
F O R E C A S TT E X T R A C T P E R S O N A L I Z E
Language Forecasting Recommendations

39. S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
OCR++ service to easily extract text and data from
virtually any document. No ML experience required.

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Amazon Textract Features
Text extraction Table extraction Form extraction

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Amazon Textract—Text Extraction
Blocks: PAGE, PARAGRAPH, LINE, WORD
is washed by waves, and cooled

42. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Name Description
Blocks List of blocks identified
from the document
ID Unique ID of the unit
Relationships CHILD
Block type PAGE, PARAGRAPH, LINE, WORD
Pages Contains number of
pages in the document
Amazon Textract—Text Extraction API
DetectDocumentText
Name Description
Document Blob or Amazon S3
object

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Amazon Textract—
Text Extraction simplified
Output
Extract data quickly &
accurately
No code or templates to
maintain

44. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Output {
Start Date: 1/15/2009
End Date: 6/30/2013
Employer Name: Any Company
Position Held: Head Baker
Reason for leaving: Family relocated
}
Amazon Textract—
Table Extraction simplified

45. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Output Full Name:
First: John
Middle: X
Last: Doe
Date of Birth:
MM: 01
DD: 01
YYYY: 1971
Gender:
Male: True
Female: False
Amazon Textract—
Form Extraction simplified

46. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Leading Containers Offerings for .NET
ü .NET Core on Linux
ü .NET Core on Windows
ü .NET Framework on
Windows
ü .NET Core on Linux ü .NET Core on Linux
ü .NET Core on Windows
ü .NET Framework on
Windows

47. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
VMware Cloud
on AWS M6
EKS for Windows
Active Directory
Cross VPC Support
Application
Migration using SMS
SQL Server
Performance &
2008 Upgrade
.NET Developer
AWS License
Manager
CloudWatch AppInsights for
.NET & SQL Server
Azure to AWS
Migration Tool
Amazon FSx
for Windows

48. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
SQL Server
Performance &
2008 Upgrade
.NET Developer
AWS License
Manager
CloudWatch AppInsights for
.NET & SQL Server
VMware Cloud
on AWS M6Azure to AWS
Migration Tool
EKS for Windows
Amazon FSx
for Windows
Active Directory
Cross VPC Support
Application
Migration using SMS
AWS Systems Manager
AWS WorkSpaces
Amazon AppStream
EC2 Hibernate
for Windows

49. S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

50. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
AWS Server Migration Service (SMS)
• Support VMware and Hyper-V
VMs migration
• Agentless VM migration
• Capture incremental change
made to on-premises VMs and
automatically transfer to AWS
• Migrate a group of VMs
simultaneously and orchestrates
multiple migrations
• AWS Management Console and
API/CLI access
• Launch EC2 instances from
Amazon Machine Images (AMI)
Source: On-premises server AWS Server Migration Service Target: Amazon Machine Image

51. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
TODAY: migrate individual servers FUTURE: migrate all servers as a single
app
Migrate your applications not just servers
Database Applicatio
n
Frontend

52. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Application migration using AWS SMS
Pre-built launch
templates
Faster migrations
Centralized
management