AWS Transformation Day - Toronto 2018

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What Transformation Really Means for the
Enterprise
Jonathan Allen
AWS Enterprise Strategist
November 2018
jnatall@amazon.com
@jonatallen

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
BRIEF CAREER HISTORY
System
Integrator
Energy Sector
1996 1998 2000

U S $ 3 6 5 . 6 9 3 b i l l i o n t o t a l a s s e t s *
4 9 , 3 0 0 e m p l o y e e s *
$ 4 8 B m a r k e t c a p i t a l i z a t i o n
* A s o f 2 0 1 7
O p e r a t e s i n t h e U n i t e d S t a t e s , C a n a d a , a n d t h e U n i t e d K i n g d o m

BRIEF CAREER HISTORY
System
Integrator
Energy Sector
1996 1998 2000 2017

AND MOVE FASTER
WHAT IF YOU COULD DEVOTE MORE RESOURCES
TO THE THINGS THAT MATTER
WHILE BEING MORE SECURE?

90% of CEOs believe
their industry will
be digitally disrupted
Less than 15%
are well-positioned
to execute on a
digital strategy*
*McKinsey

D i g i t a l
A g e
I n f o r m a t i o n
A g e
I n d u s t r i a l
A g e
I r o n
A g e
B r o n z e
A g e
S t o n e
A g e

TECHNICAL & BUSINESS SUPPORT
MARKETPLACE
HYBRID
ARCHITECTURE
MOBILE
SERVICES
DEV/OPS IoT AI
ENTERPRISE
APPS
MIGRATION
ANALYTICS
INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE
APP SERVICES
MANAGEMENT TOOLS
YOUR DIGITAL MATERIALS & TECHNOLOGIES

CORE SERVICES
Integrated Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Custom Model
Training & Hosting
Conversational Chatbots
Virtual Desktops
App Streaming
Schema Conversion
Image & Scene
Recognition Sharing & Collaboration
Exabyte-Scale
Data Migration
Text to Speech
Corporate Email Application Migration
Database Migration
Regions
Availability Zones
Points of Presence
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Queuing & Notifications
Workflow
Email
Transcoding
Deep Learning
(Apache MXNet, TensorFlow,
& others)
Server MigrationCommunications
MARKETPLACE
Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated Console
Identity
Sync
Mobile Analytics
Mobile App Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource Templates
Build & Test
Analyze & Debug
Identity
Management
Key Management
& Storage
Monitoring &
Logs
Configuration
Compliance
Web Application Firewall
Assessment
& Reporting
Resource & Usage
Auditing
Access Control
Account
Grouping
DDOS
Protection
Support
Professional
Services
Optimization
Guidance
Partner
Ecosystem
Training & Certification Solutions Management Account Management Security & Billing Reports
Personalized
Dashboard
Monitoring
Manage
Resources
Data Integration
Integrated Identity &
Access
Integrated Resource &
Deployment Management
Integrated Devices
& Edge Systems
Resource Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
MIGRATIONHYBRID ARCHITECTUREENTERPRISE APPSMACHINE LEARNINGIoTMOBILE SERVICESDEV OPSANALYTICS
APP SERVICES
INFRASTRUCTURE SECURITY & COMPLIANCE MANAGEMENT TOOLS
Compute
VMs, Auto-scaling, Load Balancing,
Containers, Virtual Private Servers,
Batch Computing, Cloud Functions,
Elastic GPUs, Edge Computing
Storage
Object, Blocks, File, Archivals,
Import/Export, Exabyte-scale data
transfer
CDN
Databases
Relational, NoSQL, Caching,
Migration, PostgreSQL compatible
Networking
VPC, DX, DNS
Facial Recognition &
Analysis
Facial Search
Patching
Contact Center
YOUR DIGITAL MATERIALS & TECHNOLOGIES

HOWEVER MOST ENTERPRISE
LANDSCAPES WERE BUILT WITH

WITH THE ADVENT
OF NEW TECHNOLOGIES
One of the first skyscrapers Rookery Building in Chicago*

BEFORE WE GET TO A

ENTERPRISES FACE
A CHANGING ENVIRONMENT
?
H i g h c u s t o m e r
e x p e c t a t i o n s , f i c k l e n e s s
L o w b a r r i e r s
t o e n t r y
C o n s t a n t , r a p i d c h a n g e
a n d u n c e r t a i n t y

WHAT ENTERPRISESWHAT ENTERPRISES

ENTERPRISES HAVE
EXISTING ADVANTAGES
D e e p
k n o w l e d g e
o f t h e i r
m a r k e t s
S k i l l e d a n d
c o m m i t t e d
e m p l o y e e s
F i n a n c i a l
a n d o t h e r
r e s o u r c e s
C u s t o m e r
b a s e a n d
b r a n d e q u i t y
O p e r a t i o n a l
p r o c e s s e s ,
c o m p l i a n c e
c e r t i f i c a t i o n s

ALL SUCCESSFUL ENTERPRISES HAVE

THE ENTERPRISE CHALLENGE:
WHILE MAKING THE MOST OF YOUR STRENGTHS

EXISTING
INFRASTRUCTURE
ESTABLISHED
PROCESSES
CULTURAL
RESISTANCE
BUT…..CHANGE IS HARD

WITH AN EMBEDDED TECHNOLOGY CHALLENGE

TO TRANSFORM
T H E E N T E R P R I S E N E E D S T O …
1
GAIN TECHNICAL
FLEXIBILITY
AND SPEED

1
Adopt agi le and lean pract i ces
Invest i n st rat egic capabi li t i es
Move t o t he cloud
Defi ne a dat a st rat egy

1
Move t o t he cloud
LeadershipInfrastructure Security
Operations
Applications

1 O rgani ze as i ndependent ,
empowered t eams
Move t o t he cloud

1 O rgani ze as i ndependent ,
empowered t eams
Move t o t he cloud
P ract i cal P ri nci ples: Agi le
1. R i p t he B and - Ai r off, but
have mercy
2. Keepi ng i t real… and small
3. Show somet hi ng every spri nt
4. Trap: Agi le by t he book
5. R emove and ex ami ne blocks

DEFINE A DATA STRATEGY

AI/ML
Algorithms
Insights
Data
Storage
Analyze
Alert
Store
S3
DEFINE A DATA STRATEGY

TO TRANSFORM
2
CREATE AN ENVIRONMENT
OF INNOVATION

2
Ali gn everyone behi nd clear
busi ness obj ect i ves &
pri nci ples
R emove i mpedi ment s and
i neffect i ve gat ekeepi ng

REDUCE COST AND RISK OF TRYING NEW IDEAS
T E S T H Y P O T H E S E S B E F O R E C O M M I T T I N G I N V E S T M E N T
CORE SERVICES
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Custom Model
Training & Hosting
Conversational Chatbots
Virtual Desktops
App Streaming
Schema Conversion
Image & Scene
Recognition Sharing & Collaboration
Exabyte-Scale
Data Migration
Text to Speech
Corporate Email Application Migration
Database Migration
Regions
Availability Zones
Points of Presence
Data Warehousing
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Workflow
Email
Transcoding
Deep Learning
(Apache MXNet, TensorFlow,
& others)
Server MigrationCommunications
MARKETPLACE
Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated Console
Identity
Sync
Mobile Analytics
Mobile App Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Management
Containers
Triggers
Resource Templates
Build & Test
Analyze & Debug
Identity
Management
Key Management
& Storage
Monitoring &
Logs
Configuration
Compliance
Web Application Firewall
Assessment
& Reporting
Resource & Usage
Auditing
Access Control
Account
Grouping
DDOS
Protection
Support
Professional
Services
Optimization
Guidance
Partner
Ecosystem
Training & Certification Solutions Management Account Management Security & Billing Reports
Personalized
Dashboard
Monitoring
Manage
Resources
Data Integration
Access
Integrated Devices
& Edge Systems
Resource Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
MIGRATIONHYBRID ARCHITECTUREENTERPRISE APPSMACHINE LEARNINGIoTMOBILE SERVICESDEV OPSANALYTICS
APP SERVICES
INFRASTRUCTURE SECURITY & COMPLIANCE MANAGEMENT TOOLS
Compute
VMs, Auto-scaling, Load Balancing,
Containers, Virtual Private Servers,
Batch Computing, Cloud Functions,
Elastic GPUs, Edge Computing
Storage
Object, Blocks, File, Archivals,
Import/Export, Exabyte-scale data
transfer
CDN
Databases
Relational, NoSQL, Caching,
Migration, PostgreSQL compatible
Networking
VPC, DX, DNS
Facial Recognition &
Analysis
Facial Search
Patching
Contact Center

2 R educe cost and ri sk
of t ryi ng new i deas
Test hypot heses before
commi t ting i nvest ment
pri nci ples

pri nci ples
THE ”MISSION” MATTERS

* A s o f 2 0 1 7
JUST A BANK?

CHANGE BANKING
FOR GOOD

pri nci ples
THE ”MISSION” MATTERS
Securi t y
P eople
Cost
Compli ance & Avai labi li t y
Flex i bi li ty

amzn.to/2OuJvNz

TO TRANSFORM
3
ENSURE SECURITY
AND COMPLIANCE

BUILDING AGILITY TO RESPOND TO OPPORTUNITIES
+ REMOVING BARRIERS TO INNOVATION
+ A SECURE ENVIRONMENT
TRANSFORMATION

AWS OFFERED IMPORTANT BENEFITS TO CAPITAL ONE
Availability

Availability Security

Availability Security Elasticity

Tools/products

Tools/products Velocity

SecurityAvailability Elasticity
VelocityTools/products Talent

THE WINNERS OF THE NEW WORLD OF BANKING WILL HAVE THE
TECHNOLOGY OPERATING MODEL OF LEADING TECH COMPANIES
Public
cloud first
Availability Build on
open source
Big data, real time,
and machine learning
API & Microservices Agile & Devops

NOW AT AMAZON,
THE BIGGEST DIFFERENCE IS
FOCUS AND SPEED

"We've had three big
ideas at Amazon: Put
the customer first.
Invent. And be patient."
—Jeff Bezos

C u s t o m e r O b s e s s i o n
O w n e r s h i p
I n v e n t a n d S i m p l i f y
A r e R i g h t , A L o t
H i r e a n d D e v e l o p t h e B e s t
I n s i s t o n t h e H i g h e s t S t a n d a r d s
T h i n k B i g
B i a s f o r A c t i o n
F r u g a l i t y
L e a r n a n d B e C u r i o u s
E a r n T r u s t o f O t h e r s
D i v e D e e p
H a v e B a c k b o n e ;
D i s a g r e e a n d C o m m i t
D e l i v e r R e s u l t s
AMAZON
LEADERSHIP PRINCIPLES
C u s t o m e r O b s e s s i o n B i a s f o r A c t i o n

21 3
C u s t o m e r O b s e s s i o n B i a s f o r A c t i o n D i s a g r e e a n d C o m m i t

Cu stomer O bsessi on
B i a s f o r A c t i o n D i s a g r e e a n d C o m m i t
21 3

B i as for Acti on
21
3

D i sag ree and Commi t
2 3
1

21
C u s t o m e r O b s e s s i o n D i s a g r e e a n d C o m m i t
3
THESE PRINCIPLES SUPPORT AMAZON’S

AMAZON ACHIEVES SPEED AND AGILITY WITH TWO-PIZZA TEAMS
Small, decentralized
teams are nimble
Own/run what
you build

MONOLITHS: SLOW AND RIGID
Developers Monolithic Application Delivery Pipeline

MICROSERVICES: SPEED AND AGILITY
Developers Microservices Delivery Pipelines
Build Test Release
Build Test Release

MICROSERVICES PRINCIPLES
Single Purpose
API-based
Highly-decoupled
http://

COMPANIES OF
ALL KINDS ARE
TRANSFORMING

DON’T OVERANALYZE IT
JUST GET GOING.

Jonathan Allen
AWS Enterprise Strategist
November 2018
jnatall@amazon.com
@jonatallen

Transforming Enterprise IT
Rohit Pujari
Partner Solutions Architect with AWS
Peter Near
National Director of Engineering, VMware

Two Big Goals for IT
Reduce the cost of supporting
current technology
Lead innovation and
transformation of business

and move faster
How can enterprises devote more resources to the
things that matter
while being more secure?

Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Machine Learning
Conversational
Interface
Virtual Desktops
App Streaming
Schema Conversion
Image Recognition
Sharing &
Collaboration
Exabyte-Scale
Data Migration
Text to Speech Corporate Email
Application
Migration
Database Migration
Regions
Availability Zones
Points of Presence
Data Warehousing
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Workflow
Email
Transcoding
Deep Learning
Frameworks
Server
Migration
Communications
Business Apps
Business
Intelligence
DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated
Console
Identity
Sync
Mobile Analytics
Mobile App Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Management
Containers
Triggers
Resource Templates
Build and Test
Analyze and Debug
Compute
VMs, Auto-scaling,
Load Balancing,
Containers, Virtual
Private Servers,
Batch Computing,
Cloud Functions,
Elastic GPUs, Edge
Computing
Storage
Object, Blocks, File,
Archivals,
Import/Export,
Exabyte-scale data
transfer
CDN
Databases
Relational,
NoSQL, Caching,
Migration,
PostgreSQL
compatible
Networking
VPC, DX, DNS
Identity
Management
Key Management
& Storage
Monitoring
& Logs
Configuration
Compliance
Web Application
Firewall
Assessment
& Reporting
Resource &
Usage Auditing
Access Control
Account
Grouping
DDOS Protection
Support
Professional
Services
Optimization
Guidance
Partner
Ecosystem
Training &
Certification
Solutions Management
Account
Management
Security & Billing Reports
Personalized
Dashboard
MARKETPLACE
Monitoring
Manage
Resources
Data Integration
Access
Integrated Devices
& Edge Systems
Resource
Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
HYBRID ARCHITECTUREANALYTICS MOBILE SERVICESDEV/OPS IoT AI ENTERPRISE APPS MIGRATION
APP SERVICES
INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE MANAGEMENT TOOLS
AWS Capabilities

Dev & test New applications Digital Analytics
Mobile Datacenter migration Mission-critical applications All-in
Common Use Cases for Cloud Adoption

Where are Enterprises Innovating?
AI/ML HPCIoT/Edge Big Data

T2
Burstable
General
Purpose
D2
Dense
Storage
R5d
Memory-
intensive
X1
X1e
Large
Memory
I3
High I/O
C5
Compute-
intensive
FPGAs
F1
General
Purpose GPU
P3H1
Local HDD
Storage
Broadwell Broadwell +
Graphics
Graphics
Intensive
G3
LATEST INTEL MICROARCHITECTURE
Z1d M5d
Skylake Haswell
R5M5C5d
High
Frequency
Compute is Not One Size Fits All
EC2 CPUs

+
Source: Amalgamation of analyst data and Intel analysis.
Cloud &
data center
Things &
devices
AWS IOT
Alexa
Voice
Services
Amazon EC2 Amazon
Elastic Block
Storage
10+ year engineering partnership
Digital Transformation
Shared customer passion
High performance + low costs
World class supply chain
Common History & Values
AI/ML
HPC/Analytics
Big Data/SAP on AWS
Hybrid Cloud/VMware on AWS
IoT/Edge Computing
Joint Priorities
https://aws.amazon.com/intel/

Frameworks and interfaces
Application services
Platform services
KERAS
Frameworks Interfaces
PollyRekognition LexRekognition
Video
Transcribe Translate Comprehend
Amazon Sagemaker
Infrastructure
IoT EdgeEC2 GPUs EC2 CPUs
AWS
DeepLens
AI/ML Stack
Marketplace

Accelerate New Innovations With Intel and AWS
Resources &
Implementation
Pilot, Proof of
Concept, or Training
AI/ML IoT/Edge Big Data HPC
Talk to your AWS account manager for more details

VMware Cloud on AWS
Peter Near
National Director of Engineering, VMware

More than
80% 92%
80% organizations committed to
hybrid architectures
92% consider it
important to have the same
architecture on and off-premises*

Canadian Data Shows a Similar Shift
Source: Scalar / IDC, “2017 Scalar Cloud Study,” November 2017

Do these feel like opposing priorities?
INNOVATE FASTER
DRIVE TOP-LINE
REVENUE
ENSURE SECURITY
REDUCE BOTTOM-LINE
COST

Canadian IT Reality - The Plane is in the Air
Source: IDC Canada & VMware, 2016
Traditional
83%
Cloud Native
17%
New Application
Purchases in Canada
Traditional
90%
Cloud Native
10%
Existing & New Applications
Deployed in Canada

TRADITIONALAPPLICATIONRe-Platforming Can Be Costly
Datacenter
Application Logic
Lives on compute layer
Dependent on other services in the datacenter
Application State
Lives on storage layer
Assumed to be reliable and available
Application Connectivity
Lives on network layer
Assumed to be safe and functional
NETWORK
STORAGE
COMPUTE

Datacenter
Virtualization Allows Portability
Application easily moved within the datacenter
Automation and scalability enabled by virtualization
NETWORK
STORAGE
COMPUTE

Datacenter
NETWORK
STORAGE
COMPUTE

Datacenter
NETWORK
COMPUTE
STORAGE
Virtualize Network
Application connectivity easily moved anywhere
Virtualize Storage
Application state easily moved anywhere

Datacenter
NETWORK
COMPUTE
STORAGE

VMware Cloud on AWS
Datacenter
Existing Application New Capabilities

Opportunity with Hybrid Cloud Computing
Increase IT agility while reducing complexity and risk
ACCELERATE TIME TO MARKET
Deliver new services that differentiate your business
EXTEND TO THE CLOUD
Leverage consistent infrastructure across on-premise
and the cloud
SCALE SEAMLESSLY
Seamlessly add resources across private and public
clouds expand globally
OPTIMIZE COSTS
Apply your IT budget based on ROI and app requirements
MINIMIZE SECURITY VULNERABILITIES
Unify security from the data center to the cloud and device
MANAGE ACROSS IT FOOTPRINTS
Manage cost, usage, capacity planning, performance, and
security across your infrastructure

VMware Cloud on AWS
• Rich VMware SDDC delivered
as a cloud service on AWS
• Consistency and familiarity of
VMware technologies
• Easy workload portability and
hybrid capabilities
• Direct access to the power of
native AWS services
Customer data Center
Operational
management
AWS services
vRealize Suite, ISV ecosystem
vCenter
AWS Global Infrastructure
vSphere vSAN NSX
vCenter
VMware CloudTM on AWS
Powered by VMware Cloud Foundation
Rapid, large-scale migration
AWS Global Infrastructure

VMware Cloud on AWS Supports a Broad Range of Cloud Strategies
Next-generation apps
Application
modernization
New app build out
Hybrid applications
Cloud migrations
Application specific
Data center wide
Infrastructure refresh
Disaster recovery
New Disaster Recovery
Replace existing Disaster
Recovery
Complement existing
Disaster Recovery
Data center extension
Footprint expansion/
on-demand capacity
Virtual desktops &
published apps
Test/Dev
Maintain
Expand
Primary Secondary Consolidate Migrate
Customer can decide strategically across on-premises data center and cloud

Run bare metal workloads on EC2 with all the elasticity,
security, scale, and services of AWS
i3.metal
Intel Xeon E5 2686 v4 (Broadwell)
36 hyperthreaded cores
15.2 TB SSD-based NVMe storage
512 GiB RAM
Designed for workloads that are not
virtualized, require specific types of
hypervisors, or have licensing models
that restrict virtualization
EC2 i3.metal: Powers the VMware Cloud on AWS
EC2 CPUs

IT Map—Traditional IT
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Back Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
Information Security
CISO
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS

IT Map—Traditional IT
Infrastructure/Delivery
VP Infrastructure
PMO Engineering Operations Design
Products & Services
CTO/VP Applications
Digital Products, Brand
Websites, Mobile
Applications, Point of Sale
Systems, Commerce
E-mail, Productivity,
Collaboration, HR,
Finance, ERP
Back Office Systems
CIO/VP Corp Systems
Desktop Support, Device
Management, Telephony,
IT Support
End User Computing
VP IT Support
CISO
Encryption, Key Management, Identity
Management, Firewalls, IDS, DDoS

Cloud Center of Excellence
Cost management Migration management
LeadershipInfrastructure SecurityOperationsApplications
Hybrid architecture Reference architecture Identity management
CertificationTraining

Future of Enterprise IT—Mixed State
Infrastructure/Delivery
VP Infrastructure
Products & Services
CTO/VP Applications
Back Office Systems
CIO/VP Corp Systems
End User Computing
VP IT Support
Cloud CoE Team

Future of Enterprise IT
Cloud CoE Team & DevOps
Products & Services
CTO/VP Applications
Back Office Systems
CIO/VP Corp Systems
End User Computing
VP IT Support

Moving Forward

APN Consulting Partners
IT consulting
System integration
Application development
Managed services
APN Technology Partners
Software
Operating systems
Databases
Hardware
APN Partner Community

Government Education Financial
Services
HealthcareLife
Sciences
Marketing &
Commerce
Digital Media
Industry
Storage DevOps SecurityIoT Mobile MigrationBig Data Machine
Learning
Networking
Solution
SAPOracle Windows
Workload
Nonprofit

Best Practices
Executive
leadership
ExperimentEducate staff
Cloud center
of excellence
http://amzn.to/enterprise-cloud-best-practices
Engage partners

Thank You!

An Overview of Best Practices
for Large-Scale Migrations
Ryan Malecky
AWS Solutions Architect

Common Migration Drivers
Data Center
Consolidation
Digital
Transformation
Cost
Reduction
Agility/Dev
Productivity
Acquisitions
or Divestitures
Large Scale Compute
Intensive Workloads
Facility or
Real-estate Decisions
Colocation
or Outsourcing
Contract Changes

How do I create/consider a business case?
I am not really sure what’s in my environment,
how can I create a plan?
Who can help me?
Questions About Mass Migrations
?
?
?

What tools can I/should I use?
How do I estimate a large transition like this?
How should I manage a transition like this?
How long should it take?
How should I consider my legacy/non-x86 applications?
Questions About Mass Migrations
How do I create/consider a business case?
I am not really sure what’s in my environment,
how can I create a plan?
Who can help me?

AWS PartnersAWS and Partner Tools
AWS Investment AWS Training
Migration Methodology
AWS Professional Services

Migrated 300+ applications in one year for a savings of $21M
Migrated 8 of 12 data centers to AWS, improving performance, reliability,
and cost
Migrated over ~5,500 instances in 9 months, reduced storage costs 50%,
compute costs 20%, and sped up provisioning by 10x (4 weeks to 2 days)
Migrated data center assets for several divested business units in 6 months
Consolidating 56 data centers down to 6, moving 75% of infrastructure to cloud in
the process, and re-allocating more than $100M toward key business drivers
Some Customers Migrating

Migration Preparation
& Business Case
Portfolio Discovery
& Planning
Application Design
Migration & Validation
Operate &
Optimize
Migration Process

Preparing for Mass Migration
Executive
sponsorship

People Process Tech
Foundational
experience
Executive
sponsorship

VPN
Direct
Connect
Accounts
Central
Services
Security Network
Identity
& Access
Domains
Start Build & Iterate
Service
Catalog
IAM Config
S3 CloudTrail Lambda
Foundational Capabilities
Cloud center of excellence
Technical training
Hiring people and partners
Communication plan
Landing zone
Security foundation
Operations tools
Operations model
Provisioning
Billing optimization
Security operations
People Process Tech

Foundational Capabilities
VPN
Direct
Connect
Accounts
Central
Services
Security Network
Identity
& Access
Domains
Service
Catalog
IAM Config
Technical training
Communication plan
Landing zone
Security foundation
Operations tools
Operations model
Provisioning
Security operations
People Process Tech

People Process Tech
Business
case
Foundational
experience
Executive
sponsorship

Your business case should be driven
by your organization’s KPIs, but
there are some common drivers…

98% reduction in P1/P0’s
Improved security posture
15 cloud services created
Improved performance
77% faster to deliver
business applications
Rapid experimentation
Reduced technical debt
Streamlined M&A activity
52% average TCO savings
80% cloud first adoption
35% reduction in
compute assets (792)
50 applications
decommissioned
14M YOY savings
15 automated
bots developed
8 cloud migration parties
Shift to self-
service culture
DevOps in practice
$20M
Investment
Focus
18
Months
300+ Apps
Migrated & $14M YOY
Savings
WORKFORCE
PRODUCTIVITY
COST
AVOIDANCE
OPERATIONAL
COSTS
OPERATIONAL
RESILIANCE
BUSINESS
AGILITY

& Business Case
Portfolio Discovery
& Planning
Application Design
Operate &
Optimize

Migration Planning
Outcomes
Cost Model
Migration Patterns
Resource Model
Project Plan
Business Case

Migration Planning
Disconnected
and Incomplete Data
Asset
Inventories
CMBD
Tribal
Knowledge
SLA/OLA
App
Configuration
Data
Performance
Information
Architecture
Outcomes
Cost Model
Migration Patterns
Resource Model
Project Plan
Business Case

Disconnected
and Incomplete Data
Asset
Inventories
CMBD
Tribal
Knowledge
SLA/OLA
App
Configuration
Data
Performance
Information
Architecture
Outcomes
Gathering Data and Organizing
“Discovery and Planning”
AWS Application
Discovery Service Applications
Infrastructure
Performance
Migration Planning
Cost Model
Migration Patterns
Resource Model
Project Plan
Business Case

Cost Model
Migration Patterns
Resource Model
Project Plan
Business Case
Migration Planning
Disconnected
and Incomplete Data
Asset
Inventories
CMBD
Tribal
Knowledge
SLA/OLA
App
Configuration
Data
Performance
Information
Architecture
Outcomes
Gathering Data and Organizing
“Discovery and Planning”
Applications
Infrastructure
Performance
AWS Application
Discovery Service

Operate &
Optimize
& Business Case
Portfolio Discovery
& Planning
Application Design

Redesign
Application/
Infrastructure
Architecture
App Code
Development
Full ALM
/SDLC
Integration
Purchase COTS/
SaaS & licensing
Manual Install
& Setup
Modify underlying
Infrastructure
Determine
new platform
Retain/
Revisit
Manual Config
Manual Deploy
Manual Install
Retire/
Decommission
Discover/Assess/
Prioritize Applications
Determine
Migration
Path
Use Migration Tools
Transition ProductionValidation
Automate
App Migration Patterns

Re-host Re-architectRe-platform Re-purchase
Level of Effort
Spectrum of Complexity

Migration Technologies
SERVER & DB MIGRATION ADDITIONAL 3RD PARTY
MIGRATION TOOLS
DATA TRANSFER
S3 transfer acceleration
AWS storage and file gateway
AWS Direct Connect
Amazon Kinesis Firehose
AWS Server Migration Service
AWS Database Migration Service
VMware Cloud on AWS
APPLICATION MIGRATION
AWS Snowball and Snowmobile

SERVER & DB MIGRATION ADDITIONAL 3RD PARTY
MIGRATION TOOLS
DATA TRANSFER
S3 transfer acceleration
AWS storage and file gateway
AWS Direct Connect
Amazon Kinesis Firehose
AWS Server Migration Service
AWS Database Migration Service
VMware Cloud on AWS
APPLICATION MIGRATION
AWS Snowball and Snowmobile
Migration Technologies

AWS Server Migration ServiceOver 120,000 VMs have been migrated using the
AWS Database Migration ServiceOver 70,000 DBs have been migrated using the
AWS storage and file gatewayOver 75 PB of Storage migrated using the
AWS Snowball appliances have traveled a distance equal to circling the world more than 150 times
So Far This Year

Discover Plan Migrate & Validate
Discover on-premises
servers using ADS
Group servers
as applications
Track application
migration status
Operate & Optimize
Better understand your application portfolio
Streamline application portfolio migration planning and tracking
More easily view migration progress
Reduce time spent determining current status and next steps
Migrate using AWS
or partner tools
More Automation Coming Soon to Accelerate Migrations

A single location to track the progress of application migrations across AWS and partner solutions
Simplify and accelerate migration execution
AWS Migration Hub

Portfolio Discovery
& Planning
Re-architect
By Line of Business
Landing Zone
Platform Integration
Operational
Integration
Migration
Project Control
By Migration Strategy
Cloud Center of Excellence Migration Teams
Scale as Needed
Migration Organizational Strategies
Re-host
Re-platform
Re-factor

Migration Scoreboard
Apps Migrated COE Reviewed Data Encrypted Cost/App
Re-host 23 Y $12k
Re-platform 21 N $5k
Re-architect 12 Y $30k
Retire 4 Y $0k
Line of Business 1 5 N $78k
Line of Business 2 13 N $9k
Line of Business 3 17 Y $82k

Iterating On Your Operating Model
Technical training
Communication plan
Landing zone
Security foundation
Operations tools
Operations model
Provisioning
Security operations
People Process Tech
VPN
Direct
Connect
Accounts
Central
Services
Security Network
Identity
& Access
Domains
Service
Catalog
IAM Config

Iterating On Your Operating Model
Technical training and certifications
Communication plan
Landing zone
Security foundation
Operations tools
New AWS services
Hybrid integrations
Operations model
Provisioning
Security operations
Migration process
Discovery and planning
People Process Tech

Common Hybrid Scenario
On-premises Cloud
Amazon VPCData center Data centerData center Application 1
Application 2

On-premises Cloud
Amazon VPC
Amazon
Direct Connect
Data center Data centerData center Application 1
Application 2
Application 3

On-premises Cloud
Amazon VPC
Amazon
Direct Connect
Data center Data centerData center Application 1
Application 2
Application 3
Consistent architecture
across on-premise and AWS Cloud
Unified management using
familiar VMware tools and technologies
VMware Cloud
on AWS

Challenges with Hybrid Cloud Migration
ON-PREMISES PUBLIC CLOUD
IT Processes IT Processes
Disparate tools & skills
Management Management
Multiple control mechanisms
Security/Identity Security/Identity
Isolated domains
Network Network
Incongruent networks
Storage Storage
Incompatible data interfaces
Hypervisor Hypervisor
Alternate machine formats

Hybrid Cloud Migration to Fit Your Needs
Tier 1 enterprise apps
(e.g., Oracle, SQL, Exchange)
Moving specific apps closer
to native AWS services
Data intensive apps
Tier 2–3 apps
Data center modernization
On-premises hardware
end of life
Software version end of support
Cloud-first mandate
Data center consolidations
DC/colo end of lease
M&A activities
App-specific
migrations
Infrastructure
refresh triggered
Data center
wide migrations

On-premises Cloud
Data Center
Common Hybrid Tools
Amazon VPC
Amazon Direct
Connect
Amazon File and
Storage Gateway
AWS CodeCommit
AWS CodeDeploy
AWS CodePipeline
Application 1
Application 2
Application 3
Application n
Partner Tools
VMware Cloud
on AWS

Build the foundation
Operational readiness
‒ Cloud center of excellence
‒ Landing zone
‒ Operations model
‒ Security and compliance
Clear business case
Migration plan
Achieve business objectives
Scale migration to meet the objectives
outlined in your business case
‒ People
‒ Process
‒ Technology
& Business Case
Portfolio Discovery
& Planning
Application
Design
Migration
& Validation
Operate &
Optimize
Determine readiness
Current state
People
Platform
Operations
Security
Clear business case
Clear migration plan
Typical Migration Engagement
Migration Readiness
Assessment
Migration Readiness and Planning (MRP) Application Migrations

Rigorous and formal AWS program that sets the bar for partner migration
capabilities and best practice (consulting and technology). Further detail
can be seen at https://aws.amazon.com/partners/competencies/
Migration Delivery Partners must have
• At least advanced level AWS consulting partner
• 30 AWS certifications and at least 20 certified consultants or more
• 10 professional level certifications
• Current Managed Services or DevOps Competency
• 5 or more migration case studies (2 public)
• Established AWS migration practice
• Audited annually against the Managed Services/DevOps Competency
AWS Partner Network Migration Competency

Migrated over 5,500 instances in 9 months, reduced storage
costs 50%, compute costs 20%, and sped up provisioning
by 10x (4 weeks to 2 days).
AWS Migration Competency
Consulting partners

Assessed and decommissioned data center,
and migrated and managed their workloads
on AWS. Reduced global footprint and saved over
60% in IT infrastructure costs.
Migrated mission critical application,
saving 30% and nearly $12.9MM
over the next few years.
Consulting partners

70% of applications and databases migrated to AWS
1.4TB of data migrated from SQL Server to AWS RDS
Push-button build and deployment
End-to-end automation with Amazon EC2, Amazon Lambda,
AWS CloudFormation, Amazon S3, Amazon SQS, and others
Better cost transparency due to improved tagging
Improved agility and business capabilities
Consulting partners

Migrated data center by re-hosting 65% of the applications
re-platforming 35%. All shared services and enterprise
applications were moved to AWS and ownership handed
over to the business application owners.
Consulting partners

Discover Plan Migrate & validate Operate & optimize
AWS Application
Discovery Service
Server
Migration
AWS Database
Migration Service
AWS Storage
Gateway
AWS Direct
Connect
AWS Snowball
& AWS
Snowmobile
Amazon S3
Transfer
Accelerator
AWS Kinesis
Firehose
AWS File
Gateway
AWS Service
Catalog
AWS Service
Catalog
Amazon
CloudWatch
Cloud Formation
Landing Zones
Application
portfolio
& migration
management
Resource-
specific
Applications
in AWS
AWS Migration Hub
APN Technology Partners
Migration Toolkit—More Coming Soon!
VMware Cloud
on AWS

Migrating to AWS Course
2-day instructor-led training covering
Various phases of a cloud migration project with
emphasis on dependencies, key deliverables, and
teams involved for each phase
Understanding the different application
migration strategies
Assessing on-premises IT environments
Planning mass migration projects
Defining CoE and migration sprint teams
Performing server, data, and application migration using various tools
Validating and integrating applications post-migration

http://amzn.to/considering-mass-migration
http://amzn.to/enterprise-cloud-best-practices
http://amzn.to/cloud-stages-of-adoption
Resources

Thank you!

Realize Value, Reduce Costs and Optimize the
Value of your Microsoft Investments with AWS
Akhtar Hossain
Senior AWS Solutions Architect

Agenda
Microsoft Workloads on AWS Overview
Why customers choose AWS for their Microsoft Workloads
Optimize Microsoft investments for greater value
Migration acceleration with best practices

Re-think your Legacy IT to Drive Growth
End-of-life software can leave
applications vulnerable and
outdated
Customers rely on
Microsoft workloads
70%
of on-premises apps run on
Windows Server

Why AWS for Windows Workloads
Global reach &
high availability
55 availability zones
spanning 18 geographic
regions
Superior uptime &
better performance
80,000 IOPS/instance capable
delivery with consistency
Customer obsession
& innovation
100+ services offerings
Most experience
10 years experience
running Windows Server
workloads in the cloud
Largest ISV &
partner community
Tens of thousands of APN
Partners from across the globe
Security & compliance
58 compliance certifications
Improve TCO
66 price reductions
since 2006

Customer
Experience
Operational
Excellence
Business
Model
Helping customers reinvent their
business with Microsoft Workloads on
AWS
Enabling Digital Transformation in the Cloud

Windows on AWS Adoption Patterns
Customer Experience Business Model Operational Excellence
Delivering
more responsive
and predictive solutions
Exceeded anticipated
sales volumes by 2x
Improved performance
of e-commerce platform
by 30%

400%
Growth
Between 2014 and 2017, the number of AWS
enterprise customers using Amazon EC2 for
Microsoft Windows Server grew by over 400%
20172014
Enterprise Customers Driving Growth

Windows and .NET Supported Across AWS
Integrated
Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Machine Learning
Conversational
Interface
Virtual Desktops
App Streaming
Schema
Conversion
Image Recognition
Sharing &
Collaboration
Exabyte-Scale
Data Migration
Text to Speech Corporate Email
Application
Migration
Database
Migration
Regions
Availability Zones
Points of
Presence
Data Warehousing
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Workflow
Email
Transcoding
Deep Learning
Frameworks
Server
Migration
Communications
Business Apps
Business
Intelligence
DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated
Console
Identity
Sync
Mobile Analytics
Mobile App
Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Management
Containers
Triggers
Resource Templates
Build and Test
Analyze and Debug
Compute
VMs, Auto-
scaling, Load
Balancing,
Containers,
Virtual Private
Servers, Batch
Computing,
Cloud Functions,
Elastic GPUs,
Edge Computing
Storage
Object, Blocks,
File, Archivals,
Import/Export,
Exabyte-scale data
transfer
CDN
Databases
Relational,
NoSQL,
Caching,
Migration,
PostgreSQL
compatible
Networking
VPC, DX, DNS
Identity
Management
Key Management
& Storage
Monitoring
& Logs
Configuration
Compliance
Web Application
Firewall
Assessment
& Reporting
Resource &
Usage Auditing
Access Control
Account
Grouping
DDOS Protection
Support Professional
Services
Optimization
Guidance
Partner
Ecosystem
Training &
Certification
Solutions Management
Account
Management
Security & Billing Reports
Personalized
Dashboard
MARKETPLACE
Monitoring
Manage
Resources
Data Integration
Access
Deployment
Management
Integrated Devices
& Edge Systems
Resource
Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
HYBRID ARCHITECTUREANALYTICS MOBILE SERVICESDEV/OPS IoT AI/ML ENTERPRISE APPS MIGRATION
APP SERVICES
INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE MANAGEMENT TOOLS

AWS Global Reach
18 regions – 55 availability zones – 102 edge locations Region & number of availability zones
AWS GovCloud (3) EU
Ireland (3)
US West Frankfurt (3)
Oregon (3) London (3)
Northern California (3) Paris (3)
US East Asia Pacific
N. Virginia (6), Ohio (3) Singapore (3)
Sydney (3), Tokyo (4),
Canada Seoul (2), Mumbai (2)
Central (2) Osaka-Local (1)
China
South America
São Paulo (3)
Beijing (2)
Ningxia (3)
Announced regions
Bahrain, Hong Kong SAR, Sweden,
AWS GovCloud East
More availability zones than any other cloud provider
Region Coming Soon

Architected for High Uptime and Availability
Running Windows based workloads
in AWS has been a game changer
for us. High availability is just commonplace now.
– David Slazyk, Sr. VP, Information Systems, NextGen Healthcare
99.99%
for EC2, CloudFront, RDS, Route 53, EBS

Innovation for Windows on AWS
Key Windows launches since 2008
100
24
795
Instance types, 17 instance families
different AMIs for Microsoft workloads
Windows ISV listings
in AWS marketplace
Windows Deep Learning AMI
Hyper-V support in SMS
WS 2008 & SQL Server 2008
Visual Studio Toolkit
Microsoft SCOM plug-in release
AWS Directory Service
EC2 Dedicated Hosts (BYOL)
Microsoft SharePoint 2016 (Marketplace)
Windows Server 2008 R2
SQL Server 2008 R2
Windows Server 2003
SQL Server 2005
.NET SDK
Microsoft SCVMM Plug-in
Windows Server 2012
SQL Server 2012
AWS Tools for Windows PowerShell
Amazon RDS adds SQL Server
EC2 Run Command
EC2 Systems Manager
Windows Server & SQL Server 2016
EC2 Dedicated Instances (BYOL)
.NET on Lambda & CodeBuild
SAP instance on AWS 2012
Trusted Advisor for Windows
SQL Server 2017
X-Ray .NET SDK
CustomerAdoption
Windows for Lightsail
.NET Core 2.0 & Powershell AMI
on AL2/Ubuntu
2008 Today
.NET Core 2.0 Lambda, CodeBuild & X-Ray
MSFT Premier Support
DAX on .NET Core 2.0
SQL 2017 AMI
AL2/Ubuntu
Windows Containers on ECS
Windows Hyper-V AMI on EC2 Bare Metal
Optimize CPUs

Agenda
Optimize Microsoft investments & Realize Value

Re-think Legacy IT
AWS is a proven choice for Microsoft workloads
AWS has hosted Windows workloads since 2008
AWS supports 32-bit operating systems
Migrate Windows Server 2003/2008 32-bit operating systems
and applications to AWS
Migrate now, modernize on your own terms
AWS supports lift & shift migration to get to the benefits of the cloud faster
Find cost savings in the cloud
On-demand and reserve cost savings when
on-premises legacy workloads are moved to the cloud
Keep existing investments
Bring your Microsoft licenses to AWS

Modernize the
Operating Systems
Modernize the
Applications
Migrate
to Cloud
Avail the
benefits of cloud
Lenient, low risk migration
Cloud benefits
feed modernization
Low
upfront cost
Early migration
results in early ROI
AWS Approach to Legacy Platform Migration
CostandRisk
On Premise
In AWS
Migration
Timeline

Cloud Migration Framework
Work with AWS and our partner network for a successful migration
Opportunity
evaluation
Discover, analyze
and plan
Design Migration,
integration, and
validation
Operations and
optimization
Analyze the cost and
benefits associated
with migrating to
the cloud and
determine which
parts of IT portfolios
will be migrated
Assess migration
portfolio and
formulate a plan.
Create a cloud
center of excellence
(CoE) team.
Design/Architect
cloud infrastructure.
Design for both
short term (i.e. lift &
shift) as well as long
term (modernizing,
re-architecting).
Iterative process of
actual migration,
integration and
validation.
Upon successful
validation, the source
(on-premises)
application is
deprecated and the
application continues
to operate in the
cloud.
20% 40% 60% 80% 100%

Flexible Options for Microsoft Licenses
in the AWS Cloud
1. Flexible pay-as-you-go licensing
choices
2. Bring your license mobility benefits to
AWS
3. Bring your legacy licenses to AWS
without paying software assurance
Dedicated options for
licenses not eligible for
License Mobility
Default tenancy
for License Mobility
eligible products with
Software Assurance
AWS licensing
Buy license-included
instances from AWS
(Windows Server, SQL
Server)
Bring licenses to AWS

Default Tenancy Instances Dedicated Instances Dedicated Hosts
Customer A
Customer B
Customer C
Customer D
Customer E
Customer E
Multi-tenant servers host instances
for multiple customers
AWS determines which host
instances run on
You pay per-instance
Single-tenant servers host instances
dedicated to one AWS account
AWS determines which host
instances run on
You pay per-instance +
hourly fee per region
Single-tenant servers host instances
dedicated to one AWS account
Launch instances to same physical
server through targeted placement
You pay per-host, per-hour
Customer A Customer A
EC2 Instances: Default and Dedicated Tenancy

Mixed Licensing Model is a Win-Win Situation
Use BYOL for core (slowly varying) infrastructure
Large potential savings by reusing licenses
AND
Use License Included for varying infrastructure
Take advantage of AWS Auto Scaling
Less management overhead, pay-as-you-go

LICENSE MOBILITY
License Mobility through Software Assurance allows existing on
premises licenses to be moved to AWS without additional fees.
03
Leverage the Software Assurance section of the
Microsoft Product Terms
As such you:
Complete a license verification process02
Must maintain active Software Assurance01

AWS Windows Legacy Migration Scenario
Customer wants to migrate Windows Server 2003
32 bit instances
The customer:
does not have Microsoft Software Assurance (SA)
brings existing Windows licenses to AWS
uses dedicated instances for the migration
Migration timeline
Migration and optimization: ~ 1 year
Full Modernization: 3 years

Migrate to Cloud
On Demand: Monitoring
and Stabilizing
Early
modernization
Reserved: Optimization
Full Modernization
60%
savings over 1 year on AWS
vs. on-premises
72%
savings over 3 years on AWS vs. on-premises
Disclaimer: Cost and savings projections based on migrating 700 32 bit servers at the time of calculations.
Early migration to the cloud means savings up
front that can be dedicated to modernization
Opportunity to further optimize using Dedicated
Host model
Use Savings to Propel Modernization
1 year 3 years Timeline
CostandRisk
On Premise
In AWS
Migration

When we moved our SQL Server licenses to Amazon EC2 Dedicated Instances and
Dedicated Hosts, we saved 15% on SQL licensing costs.
– Cris Carlin, VP Operations, Deltek
Leveraged Bring Your Own Licenses (BYOL)
on Dedicated Hosts for Windows Server and
SQL Server while maintaining compliance
Cost Optimization with Licensing Choices

License Optimization for BYOL
Optimize CPUs
Specify active cores and Hyper-Threading status
when launching new EC2 instances
Benefits:
Optimize vCPU based licensing costs
New

”We’ve seen much stronger
performance for our database-
backup workloads and we’re also
saving 75% on our monthly backup
costs.”
Randy Young,
Director of Cloud Operations
“We didn’t have time to re-design
applications. AWS could support
our legacy 32-bit applications on
Windows Server 2003, a variety of
SQL Server and Oracle databases,
and a robust Citrix environment.”
Jim McDonald,
Lead Architect
“We chose AWS for our data center
workloads, including Windows, based
on our assessment of the security,
availability and performance of the
platform.”
Rajeev Bhajwardi,
Sr. Director Enterprise Technology
Customer Success Running Windows on AWS

Agenda
Migration acceleration with best practices

Customer examples:
Global Retailer – Migrated 143 VMs in a
weekend; CIO said “That’s migration
acceleration!”
Large Partner – Migrated over 350 VMs in 2
days
Large University – migrated 100 VMs in a day
using HCX!
Application-Specific Migration
Data Center-wide migration
Application Refresh
HCX is now free to all VMware Cloud on AWS customers
Migration Acceleration with VMware Cloud on AWS

Migration Partners
+thousands of additional APN partners
Microsoft Competency Partners
Partners Help Scale Differentiated Solutions

Programs to Accelerate and Aid Migration
Rapid Migration POCs
Migrate your first Windows
application
in a week.
Rapid Migration offers
customers a partner-led
migration of one qualifying
application build in a one-
week engagement.
Accelerate time to value with
Re:Think.
Re:Think for Windows
is designed to help
customers who want
to migrate or build significant
Windows Server, SQL
Server, and .NET workload
on AWS.
Re:Think
Leverage AWS expertise
in migrating your workloads
with MAP.
MAP provides tools, training,
migration methodology,
partner support and
investment benefits to help
with all things migration.
Migration Acceleration
Program (MAP)

Join us at re:Invent 2018
https://reinvent.awsevents.com
Agenda details coming soon

Windows Training & Resources to Get Started
Windows technical bootcamps
Onsite for partners and/or customers
Windows Workloads on AWS Bootcamp
AWS Developer Dojo
Migrating Windows Applications to AWS
EC2 Systems Manager Bootcamp
Microsoft licensing on AWS
Live or on-demand webinars
Dedicated licensing specialist
Overview video: https://www.youtube.com/watch?v=ZZm8U9S6Prk
Contact Us
microsoft@amazon.com
Learn more at:
http://aws.amazon.com/windows/
Take a free Test Drive:
http://aws.amazon.com/testdrive/
Take a Hands-on Lab:
https://www.qwiklabs.com/quests/13
Sign up for free at:
http://aws.amazon.com/getting-started

• Reducing complexity and
cost
• Reinvest savings into
your business to drive
operational excellence
• Optimize the life
of your existing
Microsoft investments
• GE Oil & Gas is migrating 500
applications, and more than
750TB of data, to the cloud
by the end of 2016 as part
of a major digital transformation,
helping it attain a 52% reduction
in TCO and greater speed
to market.
Rethinking Legacy IT

Thank You!
microsoft@amazon.com

Achieving Business Value with
AWS
Michael Chu
AWS Cloud Economics

Session Agenda
1
Cloud
value framework
2
Areas of business value
Cost savings
Staff productivity
Operational resilience
Business agility
3
Process &
best practices

Cloud Value Framework
Cost
Savings (TCO)
Staff
Productivity
Operational
Resilience
Business
Agility
What is it?
Examples
Infrastructure cost
savings/avoidance
from moving to
the cloud
50%+ reduction
in TCO (GE)
Over 500 hours
per year of server
configuration
time saved (Sage)
Efficiency
improvement by
function on a
task-by-task basis
Critical workloads run
in multiple AZs and
Regions for robust
DR (Expedia)
Benefit of
improving SLAs
and reducing
unplanned outages
Launch of new
products 75%
faster (Unilever)
Deploying new
features applications
faster and
reducing errors
Most Compelling
Cloud Benefits
Typical
Focus

Examples of Value Realized
Staff ProductivityCost Savings Operational Resilience Business Agility
80% reduction in software R&D times
(Apeejay Stya & Svrán)
Time to launch digital campaigns cut from
weeks to 24 hours (91App)
Calc and reporting time cut from 10 days to
10 minutes (Aon Benfield)
Time to market cut from weeks to hours
(FlyDubai)
Clinical simulations 98% faster than on-
premise (Bristol-Myers Squibb)
Time to deploy IT compute reduced to <5
minutes (Alcatel-Lucent)
R&D RFS times reduced from 6 months to 1
day (NewsCorp)
Provisioning time cut from 3–4 weeks to 2
days (ENEL)
Test-run time cut to 10 minutes, from up to
2 hours (Yelp)
Launch new products 75% faster (Unilever)
5M financial investment policies
recalculated in minutes instead of
overnight (ABSI)
DC footprint from 13 to 6 (The Weather Co.)
DC footprint reduced from 8 to 3 by 2018
(CapitalOne)
Storage costs reduced by up to 60% (ENEL)
Migrated 500 servers, 1 PB storage, &100 DB
servers in 3 months to AWS (Condé Nast)
Over 50% reduction in TCO (GE)
DC footprint from 45 to 6 (News Corp)
50% reduction in app costs (Time Inc.)
Cost savings of $20M p.a. (FINRA)
Computational cost reduced by 20%+ (ENEL)
Cloud deployment has saved US$34 million in
CAPEX and reduced OPEX by 85% (Samsung)
Cost reduction of $40k p.a. (Dow Jones)
Savings of $1.5M p.a. (Trainline)
30% reduction in OPEX (MacMillan)
HBX is saving $1.8M annually in hosting costs
+ $250K annually in data-center space (DC
Health Benefit Exchange Authority)
75% cost reduction in computation fluid
dynamics simulations (TLG Aerospace)
Scaled to handle a 400% increase in page
views (Kurt Geiger)
8600 transactions/second (McDonalds)
Transfer of over 750 TB of data from
pipeline inspection machinery (GE)
Processing over 75 billion market events
daily (FINRA)
Critical applications run in multiple AZs, x-
Regions for robust disaster recovery
(Expedia)
Supports over 300,000 requests per minute
to its API (Easy Taxi)
60% reduced downtime (Trainline)
Migration of SAP on Oracle to AWS with
zero unplanned downtime across five
countries (Kellogg’s)
SAP availability boosted to 100%
(MacMillan)
Remediation time reduced from 3 days to
80 minutes (GE Appliances)
Automatic ISO27001, PCI DSS, and HIPAA
certification (Medscheme)
FedRAMP accreditation accelerated time to
market (Healthcare.gov)
Average annual staffing savings of $3M
(Adroll)
Energy Marketing business prepared for
acquisition in only 6 months rather than 12
(Hess Corp)
Reduced management time by 80%
compared to prior cloud platform, and
redeployed 3 IT staff to development
efforts (iFit)
Half the infrastructure team required to
manage infrastructure (2C2P)
IT Infra consolidation completed in 20% of
expected time (Hearst)
60% of IT working on data proliferation,
lack of standards, security hardening all of
which AWS is addressing (Intuit)
Over 500 hours per year of server
configuration time saved (Sage)
39 years of Computational chemistry
condensed into 9 hours (Novartis)
"I haven't had a support callout in six
months. Previously we'd have to work late
at least once or twice a week. It's allowed
us to refocus people's efforts onto more
strategic tasks.” (Graze)

Sample Output
Server
Storage
Network
$1,093,514
$688,514
$154,640
Savings
Total $1,936,688
Infrastructure
Facilities
Network
$405,000
$270,000
$337,500
Impr
$1,012,500
Value
30%
80%
20%
eCommerce1
After
$1,432,343
Value
99.00%
Before
99.50% $1,432,343 Time to Deploy
Total Defects
Customer NPS
Employee NPS
$656,232
$640,360
$1,302,274
$1,751,055
Impr
$4,349,922
Value
22.0%
35.0%
50.0%
33.3%
KPIUptime
TOTAL ANNUAL BENEFIT $8,731,433
Typical Focus Most Compelling Cloud Benefits

Cost Savings: Economics of the Cloud
Traditional hardware
Actual demand
AWS
Predicted demand
Key:
Infrastructure
cost $
Time
Large
capital
expenditure
Opportunity
cost
Lost
opportunity

Cost Savings: Modeling On-Premises
Facilities Cost
Space Power Cooling
Recurring ISP/bandwidth costs
Network hardware—LAN
switches, load balancer
Facilities Cost
Space Power Cooling
Storage software costs
(+ maintenance)
Hardware—Storage disks,
SAN/FC switches
1
2
3
Server Costs
Storage Costs
Network Costs
Facilities Cost
Space Power Cooling
Software—OS, virtualization
licenses (+ maintenance)
Hardware—Server, rack c
hassis PDUs, ToR switches
(+ maintenance)
Diagram doesn’t include every cost item. For example, software costs can include database, management, and
middle tier software costs. Facilities costs can include costs associated with upgrades, maintenance, building
security, taxes, and others.
illustrative

Cost Savings: Example
1 non-virtualized physical server, 16 cores, & 64 GB RAM at 50% utilization
1 c5.4xl (3 yr TCO)
Server HW
Maintenance
Rack
Facilities
Software
TOTAL (3 yr)
$6K
$2.7K
$2K
$10.8K
$0
$21.5K
On premises
EC2 3-yr RI
Support
TOTAL (3 yr)
$6.5K
$0.65K
$7.2K
AWS

Cost Savings: Case Studies
“We’ve been able to seamlessly scale
our infrastructure, better serve our
customers across the globe, and
reduce our fixed costs by 75% and
operational costs by 83%.”
— Valentino Volonghi, CTO
“Three years on, we’ve saved over
$100 million in avoided capital and
are about 65% in the cloud.”
— Dominic Shine, CIO
“As a result of going all-in into the
AWS Cloud, the company reduced
costs by 40% and increased
operational performance
by 30–40%.”
“Saved $1M in hardware refresh
costs and $200K annually in
opex costs.”
“Estimated 15–20% annual opex
savings; realized 35%.”
“We’ve realized a 52% reduction in
TCO. That stems from a number of
factors... [a push for self-service,
dynamic storage, using lower-cost
VMs]. Ultimately, these savings are a
byproduct of doing the right thing.”
— Ben Cabanas, CTO

Staff Productivity: Focus on Value-Add Work
Tactical (undifferentiated)
Strategic (differentiated)
Current state “Lift & shift” to AWS High-level AWS services
Activities
Customer maturity on AWS

Staff Productivity: AWS Benchmarking Insights
Increase in number
of VMs managed per
administrator
Reduction in
total incidents
Increase in number of
TBs managed per
administrator
2x 1.8x 43.4%
Source: n = 500 AWS Customers. AWS Cloud Economics Benchmarking, August 2018

Task Typical Reduction Description
Server budgeting and planning 90%
There is no capital server budget or plan in the
AWS Cloud
Server purchasing process 75%
Instance purchasing requires minimal effort in
comparison to server purchasing
Long-term capacity planning 75%
Capacity planning is simply a matter of initiating new
instances based on thresholds and much of this can
be automated
Project budgeting and planning 75%
Project budgeting and planning effort should be
significantly reduced
Prepare detailed implementation plans 75%
Implementation plans will be reduced since instance
initiation is very straightforward
Arrange repair for hardware in occasion of
hardware failure
100% Not necessary with AWS
Installing/upgrading/removing software 50% Simplify and automate OS patching/updating
Staff Productivity: Example
Server Administrator

Staff Productivity: Example
Server Administrator
Task Typical Reduction
Server budgeting and planning 90%
Server purchasing process 75%
Long-term capacity planning 75%
Project budgeting and planning 75%
Prepare detailed implementation plans 75%
Arrange repair for hardware in occasion
of hardware failure
100%
Installing, upgrading, and
removing software
50%
x
75% reduction w/AWS
18.8% efficiency gain
25% of time

Staff Productivity: Case Studies
Pharma Services
Provider
“[Our staff] spends 60% of work on things
like data proliferation, lack of standards,
security hardening ... AWS is addressing
these needs.”
— Raji Arasu, SVP of Platform and Services
$3M staffing cost savings;
reduced operational costs by 83%
51% efficiency improvements in
compute-related functions;
20% improvement in application
development functions
50% reduction in
administrative overhead,
including server management
and backup operations
50% reduction in infrastructure management
“I haven’t had a support callout in six months.
Previously we’d have to work late at least once
or twice a week. It’s allowed us to refocus
people’s efforts onto more strategic tasks.”
50% improvement in IT efficiency.
“Tasks around hardware
troubleshooting and tuning have
been eliminated while capacity
planning and procurement have
been reduced by 90%“

Operational Resilience: Downtime Costs
Annual Fortune
1000 application
downtime costs (IDC)
$1.25 to
$2.5B
Cost/hr. of a critical
application failure
(IDC)
$500K
to $1M
Average cost of a
data breach
(Ponemon Institute)
$3.6M
Average cost per
lost or stolen
record (Ponemon)
$141
Average cost/hr.
of downtime
(Ponemon Institute)
$474K

Operational Resilience: AWS Benchmarking Insights
Reduction in
overall incidents
43.4%
Reduction in
P1/P0 incidents
48.7%
Reduction in
security
incidents
36.1%
Reduction in
MTTR
27.7%

Operational Resilience: Quantifying Cost
Cost Category % of Total Definition
Third Parties 1.3% The cost of contractors, consultants, auditors and other specialists engaged to help resolve unplanned outages
Equipment 1.3% The cost of new equipment purchases and repairs, including refurbishments
Ex-post Activities 1.1% All after-the-fact incidental costs associated with business disruption and recovery
Recovery 2.9% Activities and associated costs that relate to bringing the organization’s networks and core systems back to a state of readiness
Detection 3.6% Activities associated with the initial discovery and subsequent investigation of the partial or complete outage incident
IT Productivity 8.4% The lost time and related expenses associated with IT personnel downtime
End-user Productivity 18.7% The lost time and related expenses associated with end-user downtime
Lost Revenue 28.2%
The Total revenue loss from customers and potential customers because their inability to access core systems during the
outage period
Business Disruption 34.6% Additional economic loss of the outage, including reputation damages customer churn and lost business opportunities
Total 100.0%

Operational Resilience: Example
illustrative
FTE cost = $1,500/minute
1. Business user productivity
# of users = 1,500
FTE ($) = $125K
FTE cost = $750/minute
2. Other categories
~50% of cost
0.1% improvement = 525.6 minutes
X $2,250
$1.2M
Calculate cost-per-minute of unplanned downtime

Operational Resilience: Case Studies
Using AWS, Travelstart has seized
opportunities in emerging markets
and has cut operational costs by
43% and downtime by 25%
“SAP applications have improved
from 90% to almost 100% since
moving to AWS.”
With its on-premises setup, the
availability of its system ran to 98%,
but on its cloud infrastructure, this
has risen to 99.965%
Migrated all workloads to AWS
to reduce downtime by 60%
with an annual savings of
£1.2M
Rebuilt patient engagement
portal on AWS and reduced
downtime from 120 to
<5 min/month
Migrated to AWS in 6 weeks with no
downtime and improved availability
to 99.99%+

Business Agility: Track & Measure KPIs
KPI
New applications launched per year Mean time to resolution
Time to market for new applications Response time to defects (hrs)
% of new applications launched on-time % of failed deployments
Time to provision new environments (days) Customer retention (%)
Deployment frequency (revs/yr) Adoption of new features (%)
Time to deploy to production (weeks) “Value” per release ($ revenue potential)
Time to deploy to test (days) Employee retention (%)
Features per release Employee absenteeism (%)
Total # of incidents/defects Employee NPS/satisfaction
% of total defects found in test Customer NPS/satisfaction

Business Agility: AWS Benchmarking Insights
Accelerated time
to market
18.8%
More features &
fixes per release
26.4%
Increase in
Application
Revenue per User
33.8%

Business Agility: Example
Customer-facing application for a subscriber-based company
1. Time to market (TTM)
2. Conversion rates
3. Customer LTV
4. Clicks per month
6 months  1 month
80%  90%
$1K
10K
10K clicks/month x 10% conversion rate uplift x $1K LTV x 5 months
= $5M TTM benefit

Business Agility: Case Studies
“More than 80% of IT expenditure at
AFG was consumed by IT operational
costs… Today, 60 percent of our IT
expenditure is dedicated
to innovation.”
“Our projects no longer last years—
they last months. Which means that
we can deliver new features to our
customers much faster than we
had before."
“We are able to use AWS to
reduce the time required to
deploy infrastructure from
weeks to days or hours.”
Increased product
development rate by 30%
Deploy instances 90% faster
Provisioning time reduced
from four weeks to two days

Live Nation: Realized Value with AWS
• 18% initial TCO
savings
• 40% reduction in TCO
through Cost
Optimization after 1st
year
• 58% reduction in TCO
to date
• 99.9% vs 99.999%
availability
• Improved security
posture
• Near zero
performance
complaints
• 10x increase in
innovation pipeline
• Rapid experimentation
• 90%+ business user
satisfaction with Cloud
Services
• 50% reduction in
traditional IT tasks
• 10x improvement in #
new of projects
• Improved automation
and backup processes
with managed services
Internal
Migration
Focus
17
Months
118 Apps
in Cloud &
58% TCO
Savings
Progress
Note: Full Live Nation Value Realization Study can be found on aws.amazon.com/blogs/media/.
+ =+

Process to Build a Business Case
Kick off
Project overview
Executive alignment
Define timeline, scope, & roles
Review data
Initial analysis
ID open questions, assumptions
Initial
Assessment
Full assessment
Data Collection
(1–2 weeks)
Q&A
(~1 week)
Iterate & finalize
(~1 week)
Customer
Report Out
Full analysis
Incorporate new data
Repeat as needed

Best Practices
1. Present the overall value of the cloud, not just TCO
2. Build the business case collaboratively with your stakeholders
in multiple iterations
3. Involve the right stakeholders (Finance, Procurement, IT, Engineering, Business)
4. Assign value to hard areas to quantify, like business agility
5. Start the business case process early in the decision-making process

Resources to Get You Started
AWS TCO Calculator
https://awstcocalculator.com
AWS Economics Center
aws.amazon.com/economics/
Case Studies and Research
aws.amazon.com/solutions/case-studies
Value Realization Studies
Available Now

A Few Reminders
About Today

AWS Training and Certification
Intro Videos & Labs Training Classes Online Labs AWS Certification

AWS Transformation Day - Toronto 2018

AWS Transformation Day - Toronto 2018

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