Welcome to AWS for Content Production in the Cloud. This is an overview of AWS custom-tailored for Content Production firms, who want to bring their workflow to the AWS Cloud. In this presentation you will find a list of reference customers, the AWS Reference Workflow and a description of the topics which later detail how to implement rendering, video editing and content production using the AWS cloud.

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Web Services
M&E Symposium Toronto
July 19th 2016
Bhavik Vyas | bhavikv@amazon.com
Digital Media Global Eco-System Leader

2. Bonjour & Welcome!

3. AM: Content Production on the AWS Cloud
8:00-8:30 am Welcome
8:30-9:15 am Production Workload: Rendering
9:15-10:00 am Content & Application Security
10:00-10:30 am Break
10:30-11:15 am Media Storage and Ingest
11:15-12:00 am Agile Media Supply Chain
12:00 pm Closing Remarks

4. PM: Broadcast and OTT on the AWS Cloud
1:00 - 1:15 pm Introductions
1:15 - 2:00 pm OTT - Elemental
2:00 - 2:30 pm Secure Content Delivery
2:30 - 3:15 pm Agile Media Supply Chain
3:15 - 3:45 pm Break
3:45 - 4:00 pm Media Storage and Management
4:00 - 4:45 pm Broadcast Playout in the Cloud
4:45 - 5:30 pm Content & Application Security
5:30 Closing Remarks

5. Today’s AWS Team
 Usman Shakeel, Principal M&E Solution Architect
 Ian McPherson, Global Marketing Manager, M&E
 Vance Cook, Solutions Architect, Elemental Technologies
 Mark Stephens, Partner M&E Solution Architect
 Bhavik Vyas, Global Partner/Alliance Lead, M&E
 Erik Durand, Business Development Manager, Storage
 Hermann Pais, Country Marketing, Canada
 AWS Canada Sales

6. Introduction to AWS

7. AWS: Virtually Any Workload for Over a
Million Active Customers in 190 Countries
Secure
Comprehensive security
capabilities to satisfy the
most demanding
information security
requirements.
Private, isolated resources
Choose the right level of
isolation for your apps, and
integrate with existing
resources.
Compliant
Rich controls, auditing and
broad security accreditations.
Hybrid
Build hybrid IT
architectures that extend
your on-premises
infrastructure to the
Cloud.

8. AWS Global Infrastructure
13 Regions
35 Availability Zones
56 Edge Locations - CDN
>>> In the last 12 months
• >1 million active customers
• 2,300 government agencies
• 7,000 educational institutions
• 22K not-for-profit orgs
> Just opened: India & South Korea
> Next 12 months: UK, Canada, Ohio

9. Pioneering on Behalf of Customers
Building and managing cloud since 2006
+80 services to support any cloud workload
History of rapid, customer-driven releases
13 regions, 35 availability zones, 56 edge locations
51 proactive price reductions to date
Thousands of partners; 2,700+ Marketplace products
Experience
Service Breadth & Depth
Pace of Innovation
Global Footprint
Pricing Philosophy
Ecosystem

10. ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notifications
Workflow
Search
Email
Media
Processing
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security
& Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business
Apps
Business
Intelligence
Databases
DevOps
Tools
NetworkingSecurity Storage
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling,
& Load Balancing
Storage
Object, Blocks,
Archival, Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN
Access
Control
Identity
Management
Key
Management
& Storage
Monitoring
& Logs
Assessment
and reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web application
firewall
HYBRID
ARCHITECTURE
Data
Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics

11. Six Advantages & Benefits of Cloud Computing

12. The Cloud Let’s you Focus on Your Core Mission
Lower the time spent
on infrastructure
Dedicate more
resources to
innovation
Concentrate on
new business
initiatives
“Our goal is to move at the speed of business. Our customers’ needs change
constantly, and we need to be able to adapt to that.”
Keith Homewood – Cloud Product Owner, Nordstrom

13. Global Enterprise Customers
General Electric Capital One BMW
Johnson &
Johnson Merck
“There is no public cloud
infrastructure provider that has more
robust enterprise capabilities.”
Marc Benioff, Chairman & CEO, Salesforce

14. Global Government Agencies and Educational Institutions

15. Digital Media Customers
NASA/JPL
Content
Production
Broadcast and OTT Digital Publishing

16. The Complexity of Media
v
Acquisition
DAM & Archive
Media Supply Chain
Publishing
Playout & Distribution
Analytics
OTT
VFX & NLE

17. Working Backwards: What do Customers Want?
Quality content &
engaging experiences
Multiplatform/Device viewing
and place continuity
Faster time-to-view: my device, my
language, my country
The network effect – watch content
with my global community
Give me value: Make me want to
subscribe or watch
No buffering, no waiting,
no spinning wheels

18. How Your Business May Need To Transform
Invest cash in content &
engagement platforms (mobile,
web, STB, smart devices etc)
Move faster, experiment more:
surprise your customers
Don’t be constrained by capacity:
Handle the unpredictable & bursty
Shorter time-to-market, increase
options, always meet demand
Think Global: devops, sysops,
continuous delivery, reuse
software
Focus human & capital
resources on your customer

19. Media Workloads Moving to the Cloud
• Content Production
• Motion Picture and TV Production
• Post-Production Services
• Broadcast and OTT
• TV Broadcaster, Cable, Satellite, MSO
• Multi-platform Video Distributer (MVPD)
• Internet Publishing and Broadcasting
• Motion Picture and TV/Video Distribution
• Digital Publishing
• Newspaper Publishing/ Web Content Management

20. AWS Services for M&E Highlights
STORAGE
DELIVER
COMPUTE
PROCESS
INGEST
CloudFront – Global Content Delivery Network with
Monitoring, Analytics and customization at the edge
S3, Glacier, EFS & EBS – Durable, performant, scalable and
secure solutions for on-line and archival content storage
Elastic Transcoder – Scalable and cost effective video
processing and transcoding
EC2 – Resizable general purpose compute capacity featuring
instance types optimized for processing video, rendering analytics
Direct Connect; Snowball; S3 Transfer Accelerator –
Upload options for content and files of all sizes
ANALYTICS
Machine Learning, Kinesis – Data ingest, event/ data
processing and analysis for customer segmentation,
recommendation engines, sentiment analysis…

21. Three Approaches to Media Solutions on AWS
Custom: Build your Own
Custom
APIs
Marketplace
AMIs
Other
3rd party
Interface(s)
Partner Based
Interface(s)
Partner Platform/ App
Other
3rd party
Elemental Media Solutions
Interface(s)
Elemental APIs (e.g.
Live, Delta)
Other 3rd
party
Appliance
VM
EFS/
EBS
S3/
Glacier
EC2
RDS/
NoSQL
Lambda/
SWF
Other
AWS SERVICESOn-Premises

22. Elemental: Perfecting the Media Experience
Markets
Enterprise Government
Broadcasters
Content Programmers
Pay TV Operators
Content
Live
On Demand
S3
Consumption
Devices
AWS acquired Elemental Technologies October 2015

23. Elemental’ s Elastic, Flexible, Modular Workflows
23
Elemental LIVE
Real-time video processing
for linear broadcast
Elemental SERVER
File-based video processing
for broadcast and IP content
Elemental STATMUX
Dynamic bandwidth allocation
Elemental CONDUCTOR
Unified video management
Elemental DELTA
Origin and video
delivery platform
Elemental CLOUD
Managed service providing
video processing and
delivery in the cloud
Elemental
SERVER
Elemental
CONDUCTOR
Elemental
LIVE
Elemental
STATMUX
Elemental
DELTA
Elemental
DELTA
Amazon
CLOUDFRONT
Ad
Decision
AWS
Storage
CMS/WFM DRM
Interoperable Components
Appliance
On-Premises
Virtual
Machine
AWS
Cloud
Supported Infrastructures
Processing & Management Delivery
NAT
Services
QC
Devices
DisplaySource
Live
On Demand
S3
Managed
Network
Fingerprinting Watermarking

24. Some of ELEMENTAL’S 850+ Customers
Pay TV Operators Content Owners Broadcast / Sports / Other

25. Media Ecosystem of Partners
MONETIZE
INGEST MANAGE
CREATE
INTEGRATESECUREDELIVERSTORE PROCESS
SaaS BYOLPaaS

26. Media Software on AWS Marketplace
• Launch Software on AWS
with 1-Click
• Pay-by-the-hour, monthly, or annual
• Single invoice for AWS usage and ISV
software
• Free Trials

27. Migrating Core Media Workloads to AWS…
v
Acquisition
DAM &
Archive
Media Supply
Chain Publishing
Playout & Distribution
Analytics
OTT
Production

28. AM: Content Production on the AWS Cloud
8:00-8:30 am Welcome
8:30-9:15 am Production Workload: Rendering
9:15-10:00 am Security
10:00-10:30 am Break
10:30-11:15 am Storage and ingest
11:15-12:00 am Supply Chain
12:00 pm Closing Remarks