Amazon AI services bring natural language understanding (NLU), automatic speech recognition (ASR), visual search and image recognition, text-to-speech (TTS), and ML technologies within the reach of every developer. In this session, we will dive deep into 2 specific AWS services: Amazon Lex and Amazon Polly. Amazon Lex uses the same technology as Amazon Alexa to provide advanced deep learning functionalities of automatic speech recognition (ASR) and natural language understanding (NLU) to enable you to build applications with conversational interfaces, commonly called chatbots. Amazon Polly is a service that turns text into lifelike speech. Polly lets you create applications that speak in over two dozen languages with a wide variety of natural sounding male and female voices to enable you to build entirely new categories of speech-enabled products.

1. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
James Saull, Global Financial Services Solutions Architect at AWS
June 22, 2017
Amazon AI
Intelligent Services Powered by Deep Learning

2. “The age of touch could soon come to an end. From smartphones
and smartwatches, to home devices, to in-car infotainment systems,
touch is no longer the primary user interface.

3. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Today’s Agenda
• What is artificial intelligence?
• What is Amazon AI?
• Focus on Lex and Polly

4. A system or service which can perform tasks that usually require
human intelligence
Artificial Intelligence

5. PredictionTraining
PBs of existing data
Aggressive migration
New data created on AWS
Data
Tons of GPUs
Elastic capacity
Pre-built images
The Challenge For Artificial Intelligence: SCALE
Tons of GPUs
Serverless
At the edge, on IoT devices

6. AWS is the Center of Gravity for
Artificial Intelligence

7. Running AI In Production on AWS Today
Capital One

8. Early Detection of
Diabetic Complications

9. FDA-Approved Medical Imaging

11. Autonomous Driving Systems

12. Centimeter-Accurate
Positioning

13. Computational
Knowledge Engine

14. Pinterest
Visual Search

15. Pinterest Lens

16. Recommendations & Ranking At Netflix
Personalized ranking,
page generation,
search, similarity,
ratings
In 140 new countries,
simultaneously

17. Most Robust, Fully-Featured Technology Infrastructure Platform

18. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
At Amazon, we’ve been engaged in the practical application of machine learning for
many years now. Some of this work is highly visible: our autonomous Prime Air
delivery drones; the Amazon Go convenience store that uses machine vision to
eliminate checkout lines; and Alexa, our cloud-based AI assistant.
But much of what we do with machine learning happens beneath the surface.
Machine learning drives our algorithms for demand forecasting, product search
ranking, product and deals recommendations, merchandising placements, fraud
detection, translations, and much more. Though less visible, much of the impact of
machine learning will be of this type – quietly but meaningfully improving core
operations.
Amazon AI

19. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Intelligent Services Powered By Deep Learning
Amazon AI

20. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Image Recognitions and Analysis powered by Deep Learning which allows to
search, verify and organize millions of images
Amazon Rekognition
Easy to use
Batch
Analysis
Real-time
Analysis
Continually
Improving
Low Cost

21. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Turn text into lifelike speech using deep learning technologies to synthesize speech
that sounds like a human voice.
Amazon Polly
Unlimited
Replays
Returns an MP3
or Audio Stream
Lightning Fast
Response
Fully Managed
and Low Cost

22. Let’s take a listen…

23. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
“Today in Seattle, WA, it’s 11°F”
‘"We live for the music" live from the Madison Square Garden.’
1. Automatic, Accurate Text Processing
Polly: A Focus On Voice Quality & Pronunciation

24. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
1. Automatic, Accurate Text Processing
Polly: A Focus On Voice Quality & Pronunciation
2. Intelligible and Easy to Understand

25. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
1. Automatic, Accurate Text Processing
Polly: A Focus On Voice Quality & Pronunciation
2. Intelligible and Easy to Understand
3. Add Semantic Meaning to Text
“Richard’s number is 2122341237“
“Richard’s number is 2122341237“
Telephone Number

26. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
1. Automatic, Accurate Text Processing
Polly: A Focus On Voice Quality & Pronunciation
2. Intelligible and Easy to Understand
3. Add Semantic Meaning to Text
4. Customized Pronunciation
“My daughter’s name is Kaja.”
“My daughter’s name is Kaja.”

27. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Conversational interfaces for your applications, powered by the same Natural
Language Understanding (NLU) & Automatic Speech Recognition (ASR) models as
Alexa.
Amazon Lex
Integrated
Development in
AWS Console
Trigger AWS
Lambda Functions
Multi-Step
Conversations
Continually
Improving ASR &
NLU models
Enterprise
Connectors
Fully
Managed

28. New York City
When would you like to check in?
Next Friday
Destination:
New York City
Check In:
5/26/2017
I’d like to book a hotel.
Sure! What city would you like to book it in?
Amazon Lex: Conversational Chatbots

29. “Transfer Money”
move money
checking
“Move some money from my
Checking account”
Automatic Speech
Recognition
Transfer
Checking
Natural Language
Understanding
Intent/Slot
Model
UtterancesTransfer Money
From Account Checking
To Account Saving
Amount $500
When Today
“We have transferred $500
from your checking account
to your savings account”
Polly
Confirmation: “We have transferred
$500 from your checking account
to your saving account”
some
from
“Confirm the
transfer details”

30. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Designed for Builders
Efficient and intuitive tools to build conversations

31. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Lex - Technology
Amazon Lex
Automatic Speech
Recognition (ASR)
Natural Language
Understanding (NLU)
Same technology that powers Alexa
AWS Services
Action
AWS Lambda
Authentication &
Visibility
Speech
API
Language
API
Fulfillment
End-Users
Developers
Console
SDK
Intents,
Slots,
Prompts,
Utterances
Input:
Speech
or Text
Multi-PlatformClients:
Mobile, IoT, Web,
Chat
API
Output:
Speech (via Polly TTS) or Text
Cognito CloudTrail CloudWatch

32. Model
Training
Amazon AI: Building Intelligent Systems, End To End

33. Core of the next AWS GPU instance family
Custom built for artificial intelligence
Train in hours, not days
NVIDIA Volta
Training Artificial Intelligence with GPUs

34. Core of the next AWS GPU instance family
Custom built for artificial intelligence
Train in hours, not days
NVIDIA Volta
Training Artificial Intelligence with GPUs

35. Training Artificial Intelligence With GPUs
Core of the next AWS GPU instance family
Custom built for artificial intelligence
Train in hours, not days
NVIDIA Volta
MXNet is already optimized for Volta

36. Model
Training
Inference
in the Cloud
Inference
at the Edge
Amazon AI: Building Intelligent Systems, End To End

37. For more information
https://aws.amazon.com/amazon-ai/
https://aws.amazon.com/blogs/ai/

38. © 2017 | Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you
James Saull, Global Financial Services Solutions Architect at AWS
jsaull@amazon.com