AWS 101: Cloud Computing Seminar (2012)

amazon web services AWS 101 Clo u d Co mputing Seminar Simone Brunozzi AWS Technology Evangelist, APACversion 5.2.1 - Apr 19th, 2012 - By Simone Brunozzi - Optimized for 1280x960 - © Amazon Web Services

[ Who is Amazon.com? ] 2

}Consumer b usinessSeller b usinessIT I nfrastructure b usiness[ Amazon.com’s three businesses ] 3

1) Introduction to Cloud Computing2) What i s Amazon Web S ervices?3) S uccess stories4) What i s u nique about AWS?5) Demo6) Cloud Computing Myths [ Our plan for today ] 4

amazon web services More Success s toriesBusiness Cloud C omputing Cloud M yths Unique? More What i s AWS?Technical Demo 1. Cloud Computing 5

1) E lastic Capacity2) Quick and easy d eployment3) No CapEx, No i nitial i nvestment4) Pay as you go, for what you u se 5) Automation and Reusable components [ Cloud Computing ] 6

[ 1. Elastic Capacity ] 7

_ S caling up a nd d own i n m inutes_ No need to p rovision_ O ptimize r esources b ased o n y our n eeds_ C an e asily m anage u nexpected p eaks [ 1. Elastic Capacity ] 8

Capacity traditional IT capacity Time Your IT needs [ Usage Patterns: Traditional IT ] 9

On and Off Fast GrowthVariable peaks Predictable peaks [ Usage Patterns: Traditional IT ] 10

On and Off WASTE Fast GrowthVariable peaks Predictable peaks [ Usage Patterns: Traditional IT ] 11

On and Off WASTE Fast Growth PoorVariable peaks Service Predictable peaks [ Usage Patterns: Traditional IT ] 12

Capacity traditional IT capacity Time Elastic CLOUD capacity Your IT needs [ Usage Patterns: Cloud Computing ] 13

On and Off Fast GrowthVariable peaks Predictable peaks [ Usage Patterns: Cloud Computing ] 14

[ ]2. Quick and easy deployment 15

_ IT Infrastructure i s n o l onger a b arrier_ E asier t o t est d ifferent solutions_ No need to wait for p rovisioning_ S horter development c ycles [ 2. Quick and easy deployment ] 16

[ ]3. No CapEx, no initial investment 17

_ No i nitial i nvestment needed_ No termination fees_ No commitments_ C lear pricing m odel ( on the w ebsite)[3. No CapEx, no initial investment ] 18

[ ]4. Pay as you go, for what you use 19

_ P ay for s ervers “ by t he h our” ( on-‐demand)_ P ay for s torage “ per G igabyte” p er month_ P ay for d ata t ransfer “ per G igabyte”_ E asy t o turn r esources o n/off ( running c osts)[4. Pay as you go, for what you use ] 20

[ ]5. Automation, reusable components 21

_ A utomation, l ess r epetitive tasks ( “70/30” rule)_ Better m anagement t ools_ F ocus on y our b usiness_ No need to b uild from s cratch, b ut i nstead “ reuse”_ No need to work o n “ Undifferentiated H eavy L ifting”[5. Automation, reusable components ] 22

1) E lastic Capacity2) Quick and easy d eployment3) No CapEx, No i nitial i nvestment4) Pay as you go, for what you u se 5) Automation and Reusable components [ Cloud Computing: recap ] 23

[ Business Benefits of Cloud Computing ] 24

$ Lower costs Focus on your business $Faster time to market Capital efficiency [ Business Benefits of Cloud Computing ] 24

amazon web services More Success s toriesBusiness Cloud C omputing Cloud M yths Unique? More What i s AWS?Technical Demo 2. Amazon Web Services 25

_ Reliable, S calable, L ow-‐Cost I nfrastructure_ E very service o ffers APIs_ Y ou can u se o nly t he c omponents y ou n eed_ A ll the i mportant “ building b locks” a re p rovided [ What is Amazon Web Services? ] 26

Region GovCloud Region[ Global AWS Infrastructure ] 27 (as o f Apr 1 9th, 2 012)

Availability Z one[ Global AWS Infrastructure ] 28 (as o f Apr 1 9th, 2 012)

SeaYle South Bend New York (2) London Amsterdam Newark Dublin Stockholm Palo Alto TokyoSan Jose Paris Frankfurt Ashburn Milan Los Angeles (2) Jacksonville Osaka Dallas Hong Kong St.Louis Miami Singapore Sao Paulo Edge L ocations [ Global AWS Infrastructure ] 29 (as o f Apr 1 9th, 2 012)

_ C reate an AWS Account_ O pen t he AWS Management C onsole_ S tart using t he services ( Amazon EC2, A mazon S 3...) [ Getting started is easy ] 30

31 AWS Management C onsole

amazon web services[ ]The Amazon Web Services universe 32

Command L ine API Web C onsole SDK[The Amazon Web Services universe ] 33

Management + Interface[The Amazon Web Services universe ] 34

Cross Service Features CloudWatch Simple WorkFlow IAM CloudForma[on Management + Elas[c BeanStalk Interface[The Amazon Web Services universe ] 35 (some s ervices a re o mitted h ere)

Cross Service Features Platform Building blocks EMR SQS CloudFront Management + RDS DynamoDB Interface SES CloudSearch[The Amazon Web Services universe ] 36 (some s ervices a re o mitted h ere)

Cross Service Features Platform Building blocks Infrastructure Management + Building Interface Blocks EC2 Virtual Private Cloud EBS S3[The Amazon Web Services universe ] 37 (some s ervices a re o mitted h ere)

Elas[c Beanstalk Cross Simple WorkFlow Service CloudForma[on CloudWatch Features IAM Command Line Web Console APIs Platform SDK Building RDS CloudSearch SES CloudFront SQS blocks EMR DynamoDB Infrastructure Management + Building VPC EC2 EBS S3 Interface Blocks[The Amazon Web Services universe ] 38 (some s ervices a re o mitted h ere)

amazon web services More Success s toriesBusiness Cloud C omputing Cloud M yths Unique? More What i s AWS?Technical Demo 3. Success stories 39

[ What do customers run on AWS? ] 40

[ Enterprise Applications ] 41

_ U sing AWS s ince April 2010_ H ybrid environment ( AWS + traditional I T)_ D ev/Test i s r eady within A mazon V PC_ F oundation p latforms a re A WS-‐ready [ Shell ] 42

_ S everal services are o n A WS_ S mart-‐TV Hubsite: S amsung T V a pplication, i s o n A WS_ S aved CapEx b y 3 4 Million U S$_ Reduced O pEx b y 8 5% [ Samsung ] 43

[ Media and Web Applications ] 44

_ 26 Million subscribers_ Netflix i s ~25% o f U S Internet traffic_ T hey are ~100% o n AWS_ A drian Cockcroft, Cloud A rchitect: http://www.slideshare.net/adrianco [ Netflix.com ] 45

46 Animoto u se case

_ S imple w ay t o create v ideos w ith y our p ictures_ F acebook App: F rom 5 0 to 5,000 s ervers i n 3 d ays_ Later optimization with C luster G PU I nstances ( EC2)_ F reemium model [ Animoto.com ] 47

Capacity Peak o f 5,000 EC2 i nstances Launch o f Facebook App Time [ Animoto.com ] 48

[ Big Data, HPC, Analytics ] 49

_ P rocessing o f Cassini p robe i mages ( 200,000+)_ A ll-‐Terrain Hex-‐Limbed Extra-‐Terrestrial Explorer r obot_ M any other s ystems on A WS [ NASA JPL ] 50

[ Archive, Disaster Recovery ] 51

_ Replay and a nalysis o f t he a ctivity i n the s tock market_ Interface built with Adobe F LEX + A IR_ T he Infrastructure i s p urely A mazon S 3 [ Nasdaq ] 52

53 Nasdaq o n Amazon S 3

[ Mobile and games ] 54

_ T wo founders i n P erth, A ustralia_ “ Discovr Apps” for i Phone: 2 50,000 d ownloads i n 4 days_ T hey are #1 i n 2 8+ Countries [ Filter Squad ] 55

(Video a vailable a t: h ttp://bit.ly/aws101_v5_discovrapps) 56 Discovr Apps

_ Based i n B eijing_ A mong t he t op 7 g ame developers o n F acebook_ 3 Million daily a ctive u sers globally [ FunPlus Game ] 57

“With our social game growing from 1 million to 3 million in 3 months, we can spin out more than 300 servers quickly, only managed by ONE engineer.”Chen Q i, C OO, F un+ G ame [ FunPlus Game ] 58

amazon web services More Success s toriesBusiness Cloud C omputing Cloud M yths Unique? More What i s AWS?Technical Demo 4. What’s unique about AWS? 59

[ Flexibility, Freedom of choice ] 60

_ M ultiple Operating S ystems ( Linux, W indows...)_ M ultiple S oftware P latforms ( SAP, I BM...)_ M ultiple Databases ( Oracle, M S S QL, M ySQL...)_ M any l icensing o ptions[ Flexibility, Freedom of choice ] 61

[ Security ] 62

_ “ Security i s o ur n umber o ne p riority”_ M any S ecurity c ertifications ( ISO 2 7001, P CI-‐DSS-‐1, etc)_ D ata privacy t hrough e ncryption_ http://aws.amazon.com/security_ W hite P apers: S ecurity P rocesses, Risk a nd C ompliance [ Security ] 63

[ Support ] 64

_ F ree support ( Forum, e mail...)_ P remium s upport: Bronze, S ilver, G old, P latinum_ S ervice Health Dashboard_ H ealth S tatus for AWS c omponents ( EC2, EBS...) [ Support ] 65

[ Pace of innovation ] 66

New Services 82or Updates 61 48 24 9 2007 2008 2009 2010 2011 Time [ Pace of innovation ] 67

[ Global Partner Ecosystem ] 68

[ Global Partner Ecosystem ] 69

[ AWS Marketplace ] 70

[ AWS Training ] 71

amazon web services More Success s toriesBusiness Cloud C omputing Cloud M yths Unique? More What i s AWS?Technical Demo 5. Demo 72

_ W e w ill setup a CRM s ystem i n a f ew minutes._ W e are going t o u se: + V irtual s ervers ( Amazon E C2) + C ontent D elivery ( CloudFront) + R DS ( Relational D atabase S ervice) [ Example: CRM in the Cloud ] 73

_ W e l aunch an E C2 i nstance ( virtual s erver i n the C loud) with S ugarCRM already p re-‐installed._ W e t hen attach an “ Elastic I P” to the EC2 i nstance._ S ome steps will b e o mitted. [ Step 1: CRM on Amazon EC2 ] 74

(Video a vailable a t: h ttp://bit.ly/aws101_v5_video1) 75 Demo -‐ p art 1

_ Let me show y ou h ow to u se A mazon S 3 to h ost any type of c ontent._ A mazon S 3 o ffers a h igh d urability, a nd i t’s i deal f or backups a nd s toring f iles. [ Step 2: Amazon S3 ] 76

(Video a vailable a t: h ttp://bit.ly/aws101_v5_video2) 77 Demo -‐ p art 2 a

_ A ny content ( including t hat p icture) c an b e d istributed worldwide with a “ CloudFront d istribution”._ T o enable i t within t he C RM, s ome c hanges i n the H TML code would b e n eeded. [ Step 3: global distribution ] 78

Edge L ocations[ Cloudfront Edge locations ] 79 (as o f M ar 3 1st, 2 012)

(Video a vailable a t: h ttp://bit.ly/aws101_v5_video3) 80 Demo -‐ p art 2 b

_ W e l aunch a Database i nstance o n RDS ( Relational Database S ervice), t o replace o ur p revious D B._ A t t he end, we will b e a ble to u se the ENDPOINT t o replace o ur p revious D atabase with RDS.[Step 4: Moving the Database to RDS ] 81

EC2 RDS Web Master Database[ Our Cloud architecture ] 82

EC2 RDS Web Master Database[ Our Cloud architecture ] 83

EC2 RDS Web Master[ Our Cloud architecture ] 84

(Video a vailable a t: h ttp://bit.ly/aws101_v5_video4) 85 Demo -‐ p art 3 a

_ W e w ill e nable a “ Read R eplica” ( faster read a ccess)._ W e w ill a lso enable a “ Standby R eplica” ( for h igh availability a nd i ncreased d urability).[Step 5: Read replica, standby replica ] 86

EC2 RDS Web Master[ Our Cloud architecture ] 87

EC2 RDS Web Master RDS Read R[ Our Cloud architecture ] 88

EC2 RDS RDS Web Master Standby RDS Read R[ Our Cloud architecture ] 89

EC2 RDS RDS Web Master Standby RDS Read R[ Our Cloud architecture ] 90

EC2 RDS Web Master RDS Read R[ Our Cloud architecture ] 91

(Video a vailable a t: h ttp://bit.ly/aws101_v5_video5) 92 Demo -‐ p art 3 b

amazon web services More Success s toriesBusiness Cloud C omputing Cloud M yths Unique? More What i s AWS?Technical Demo 6. Cloud Computing myths 93

_ M ultiple Regions / Availability Z ones_ M any companies achieve b etter p erformance o n AWS_ S ervice L evel Agreements_ A mazon S 3’s Durability: 9 9.999999999% [ 1. The Cloud is not reliable ] 94

_ S ecurity i s #1 P riority for A WS_ C ertifications ( ISO 2 7001, P CI-‐DSS-‐1, . ..)_ A udits_ A mazon.com u ses AWS T echnology_ E ncryption_ “ Wipe C lean” for S torage[ 2. Security / privacy not adequate ] 95

_ S cale and U tilization a re n ot the s ame_ H uge CapEx_ No true Elasticity_ S till n eed t o m anage t he “ Undifferentiated h eavy l ifting”_ No “ Pay as y ou g o”_ D o y ou have APIs for e verything?[ 3. Same benefits on my own cloud ] 96

_ C loud i s n ot “ all o r n othing”_ 100% on C loud i s easier f or green f ield s cenarios_ T o start, m ove s mall p rojects to A WS_ E xample: Netflix adopted a l ong term migration plan[ 4. I can’t move everything to AWS! ] 97

_ Better resource m anagement_ F aster t ime t o m arket_ Improved b usiness a gility_ A ble t o focus m ore o n y our b usiness[ 5. Cost is the only advantage ] 98

amazon web servicesHow to get s tarte d? 99

_ C reate an AWS a ccount_ S ubscribe to s ervices ( EC2, S 3...)_ U se t he A WS Management C onsole to try them o ut_ No termination fees, n o c ommitments_ Y ou might b e eligible f or the f ree tier [ Getting started with AWS ] 100

amazon web serviceshttp://bit.ly /aws101_v5 Simone Brunozzi AWS Technology Evangelist, APAC Twitter: @simon @awspodcast 101

amazon web servicesPlease share it! Thanks! 102