In this webinar, our presenter will introduce digital innovations inside Amazon and explain how SAP customers transform on AWS. Our customers will share their experiences over the session, and we will also share details of SAP Rapid Migration Test Program, that enables customers to migrate their data to SAP HANA on AWS, with results as fast as 48 hours.

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
October 11, 2017
David Payne – Head, Major ISVs, Amazon Web Services, APAC
SAP on AWS Webinar
Achieve Agility with SAP Solutions on AWS

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Agenda
Customers’
Perspectives
Mission Critical
Workloads in the
Cloud
Getting Started
Amazon and
AWS

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AWS GLOBAL INFRASTRUCTURE
Customers in 190 countries
16 regions
44 availability zones
95 edge locations
New Region (coming soon) – Bahrain,
China, France, Hong Kong, Sweden,
AWS GovCloud (US-East)

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6. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda
Customers’
Perspectives
Mission Critical
Workloads in the
Cloud
Getting Started
Amazon and
AWS

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SAP Innovation Agenda and AWS
ERP / Suite
S/4HANA
BW, BoH
BW/4HANA
Operating on
AWS
SAP

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SAP and AWS – many firsts
CustomerAdoption
2008
SAP as a Customer
S/4 HANA
SAP IQ / ASE
SAP HANA Platform Edition
SAP Afaria
SAP Business Suite
HANA One
HANA Developer Edition
SAP Cloud Appliance Library (CAL)
A1 / B1
RDS Solutions
BOBJ
SAP HANA for B1
BW on HANA
BW on HANA (4TB)
Today
X1 – 2TB (In Memory)
SAP HANA Production Certified
X1 – 14TB (2TB*7 Nodes) Certified for BW on
HANA and BW4HANA
R4 and X1 1Tb instances certified
X1e.32xlarge 4TB
& SAP HEC on AWS
Fast AWS & SAP
Transformation
R4.8xlarge - HANA

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FROM OUR CUSTOMERS
… why they run SAP on AWS
Technology refresh
Data centre exit
Business continuity
Enable business growth strategy
Change in business direction
Innovation
SAP S/4 HANA
Change in business model
Enable agility and scalability, reduce project backlog
Reduce infrastructure costs, focus on Opex vs Capex
Improve disaster recovery and fail over procedures
Geo expansion, organisational change
Enable restructure, M&A, divestiture
Fast track innovation, digital transformation, IoT, AI, ML
Enable digital transformation and innovation
Implement new SAP solutions, Analytics side-car
Business Drivers Impacts

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AWS and SAP Use Cases
Additional use cases
AI & ML
(Rekognition, Lex…)
Big data
(Amazon EMR…)
Data warehousing
(Redshift, DMS, SCT…)
IoT
(AWS IOT, Lambda…)
Virtual desktop
(Amazon Workspaces)
Run SAP on AWS
ERP
(S/4HANA, ECC, B1…)
Digital
(hybris Commerce…)
Analytics
(BW, BPC, BI…)
DB & platforms
(HANA, SCP CF, NW…)

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WHY IS SAP ON AWS THE RIGHT ANSWER?
Accelerating the Digital Transformation Journey
Flexibility
• Rapid Provision
• Grow (or shrink) as
you go
• Expertise
Technical
Excellence Economics

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FLEXIBILITY | RAPID PROVISION
AWS Quick Start for HANA
A virtual appliance delivery method to configure and install all key
components of the SAP HANA solution on AWS
A virtual appliance delivery method to configure and install all key
components of the SAP HANA solution on AWS
SAP HANA Cluster
Public Subnet Private Subnet
CloudWatch Alarm
IAM Role / Instance Profile
security group
EBS VolumesBucket containing SAP
HANA software
NAT Gateway Bastion Host and/or RDP
instance (optional)
AWS CloudFormation
Flexibility

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FLEXIBILITY | GROW (OR SHRINK) AS YOU GO
https://global.sap.com/community/ebook/2014-09-02-hana-hardware/enEN/iaas.html
http://scn.sap.com/community/hana-in-memory/blog/2016/05/16/sap-hana-on-aws-certified-for-high-memory
Single node
• OLAP (incl. BW/4HANA & Classic Business
Warehouse on HANA)
• OLTP (incl. S/4HANA & Classic Suite on HANA)
• LiveCache
• Business Planning and Consolidation (BPC)
Scale-out
Only OLAP workloads including BW/4HANA & BWoH are
supported in scale-out configurations.
Roadmap
• 8TB - 16TB instances in 2017/2018
The Next Generation of HANA Infrastructure at Scale
Benefits:Engineered for SAP HANA
High
Performance
Resilient Secure Flexible Technical
Excellence
Infinite
Global
Scale
Lowest
TCO
244 GB
34 TB scale-out
1
TB
14
TB
4
TB
…
X1
x1.32xl
14 TB scale-out
X1
x1.16xl
7
TB
7 TB scale-out
R3
r3.8xl l 4 TB scale-out
R4
r4.16xl
34
TB
X1e
x1e.32xl
1 TB
2 TB
Scale-up
488 GB
4 TB
Flexibility

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FLEXIBILITY | EXPERTISE
Flexibility
APN Consulting Partners with successful SAP deployments include
APN SAP Competency Partners in APAC

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Why is SAP on AWS the Right Answer?
Accelerating the Digital Transformation Journey
Flexibility Economics
Technical
Excellence
• Security and
Compliance
• Simplicity
• High availability and
disaster recovery
capability

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TECHNICAL EXCELLENCE | Security and Compliance
AWS: a 360o infrastructure architecture for SAP Technical
Excellence
Security
Trust
Resiliency
Security
Scalability
Availability
Zone A
Availability
Zone B
Availability
Zone C
Sample Region
Trusted Advisor: Recommends optimizations for
• Cost
• Security
• Compliance
• Performance
Amazon
CloudWatch
Alarm
Primary
HANA
Primary
HANA
Primary
HANA
Secondary
HANA
Auto Recovery Optimized HA Full HA/DR
+

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TECHNICAL EXCELLENCE | Security and Compliance
Access a deep set of cloud security tools Technical
Excellence
Virtual Private Cloud
Isolated cloud resources
Web Application
Firewall
Filter Malicious Web
Traffic
Shield
DDoS protection
Certificate Manager
Provision, manage, and
deploy SSL/TSL
certificates
Networking
Key Management
Service
Manage creation and
control of encryption keys
CloudHSM
Hardware-based key
storage
Server-Side
Encryption
Flexible data encryption
options
Encryption
IAM
Manage user access and
encryption keys
SAML Federation
SAML 2.0 support to
allow on-prem identity
integration
Directory Service
Host and manage
Microsoft Active Directory
Organizations
Manage settings for
multiple accounts
Identity &
Management
Service Catalog
Create and use
standardized products
Config
Track resource inventory
and changes
CloudTrail
Track user activity and
API usage
CloudWatch
Monitor resources and
applications
Inspector
Analyze application
security
Artifact
Self-service for AWS’
compliance reports
Compliance

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TECHNICAL EXCELLENCE
Supported on AWS Technical
Excellence
SAP S/4HANA
SAP Business Suite*
SAP BW4/HANA
SAP Business Warehouse
SAP Business All-In One
SAP Business One
SAP BusinessObjects
SAP hybris
SAP Applications
SAP HANA Editions
SAP MaxDB Database (7.8+)
SAP ASE (15.7.0.051+)
Oracle (11.2.0.4+, 12.1.0.2+)
IBM DB2 (9.7+)
Microsoft SQL Server (‘08
R2+)
Amazon Aurora MySQL (For
hybris only)
Amazon RDS Oracle (SAP BI)
Databases
SAP NetWeaver
SAP Data Services
SAP Adaptive Server Enterprise
SAP IQ
SAP Replication Server
SAP Mobile Secure
SAP Afaria
Sybase Unwired Platform
Platforms
SAP Note #1656099 contains the latest information regarding SAP product, landscape and platform support on AWS

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TECHNICAL EXCELLENCE
SAP HANA on AWS – example configuration @ 244Gb Technical
Excellence
Region A
Availability Zone A Availability Zone B
Amazon CloudWatch Amazon S3
EC2
r3.8xlarge
EBS
volumes
S/4HANA
Dev/QA
VPC
Customer Network
Users
Systems
Direct Connect
/ VPN
EC2
r3.8xlarge
EBS
volumes
S/4 HANA
PRD
1
EC2
r3.8xlarge
EBS
volumes
S/4HANA
DR
1
2
1
2
3
- EC2 Auto Recovery
- Store HANA Database Backup
- Restore HANA Database backup (DR)
EC2
m4.2xlarge
EBS
volumes
PRD
App Server EC2
m4.2xlarge
EBS Volumes
Dev/QA App
Server
EC2
m4.2xlarge
EBS Volumes
Sol Manager
EC2
m4.2xlarge
EBS
volumes
DR
App Server
3
- Host Auto Recovery, HA at No additional Cost
- Auto availability of backup in S3 across AZs to build and restore Prod in DR scenarios
- Architecture can be extended for cross region DR (additional cost for S3 replication)

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Why is SAP on AWS the Right Answer?
Accelerating the Digital Transformation Journey
Flexibility Economics
Technical
Excellence
• Low Cost of Entry
• Lower TCO
• Flexible pricing and
history of price
reductions

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Co-location AWS
Three Year TCO Analysis
People - Steady-state (Dev and Admin)
People - Implementation
Network Connectivity
ECONOMICS |CUSTOMER EXAMPLE:
Large manufacturing firm saves 30% by using SAP HANA on AWS Economics
US$2.2 m
US$1.5 m28%
Note: Solutions implemented - CRM, ERP and SCM on SAP HANA. Since the license and maintenance cost are the same in both cases, we have
excluded it from the comparison. We estimate the total SAP Software cost at US$5.5 million for the three years.
 Cost of Capital is High @ 8% –> 2 additional percentage
point savings.
 Other non tangible benefits:
- Reduced implementation time – 24% - faster benefits
realization!
- Reduced lag between license procurement and
consumption
- Continuous performance improvements with new
instances – greater bang for your bucks
Cost Heads Co-location AWS
Hardware (Compute, Storage and Networking) 678,262$ 731,794$
Software (OS, Montoring and Back-up) 211,000$ -$
Data Center (Space, Power and Cooling) 113,091$ -$
Network Connectivity 207,720$ 92,407$
People - Implementation 225,000$ 171,000$
People - Steady-state (Dev and Admin) 744,000$ 584,660$
Total 2,179,073$ 1,579,861$

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ECONOMICS |CUSTOMER EXAMPLE:
Lubricants manufacturer saves 56% by migrating SAP to AWS Economics
Additional considerations:
• Time to market advantage – security controls
and automation are available now vs.
months/years
• Risk of failure or delay associated with private
cloud build phase
• Capacity planning not required with AWS
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
Private Cloud AWS
Thousands
Three Year TCO Analysis
Compute Storage Networking
AWS Support Manpower Security
Note: Systems in scope includes SAP S/4HANA (application servers, HANA servers, SAP router et al), Active Directory
Server. Currency USD. AWS region Singapore. Analysis includes AWS support but not private cloud. March 2017.

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ECONOMICS | Other Factors
Economics
Continuous Performance Improvements: AWS has been improving performance of its instances by
launching newer generations of instance families, leveraging the latest computing technologies on offer.
These improvements have led to reduced cost per compute unit or ECU (Elastic Compute Unit).
Instance
Family
US$/ECU
Cost
Savings
(%)
C4 0.013 13%
C3 0.015 42%
C1 0.026
General Purpose Instances
Instance
Family
US$/ECU
Cost
Savings
(%)
M4 0.018 14%
M3 0.021 52%
M1 0.044 -
High-Memory Instances
Instance
Family
US$/ECU
Cost
Savings
(%)
R3 0.026 32%
M2 0.038 -
Price Declines: 62 price cuts over the last 10 years.
Agility: Agility experienced by moving to the AWS platform, in comparison to co-location:
• Shorten the procurement cycle – from 4-6 weeks to minutes
• Greater scalability - respond to business changes by quickly aligning IT resources
Keep current – test and deploy patches orders of magnitude faster
Rapid innovation – try out new ideas and take them to market faster
No refresh cycles: no need for capacity planning, procurement and migration every 3-5 years
High-CPU Instances

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Agenda
Customers’
Perspectives
Mission Critical
Workloads in the
Cloud
Getting Started
Amazon and
AWS

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SAP on AWS Webinar
Achieve Agility with SAP Solutions on AWS
Annie Alipao
Chief Information Officer

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Ayala Land - Leading Property Developer in Philippines
Overall IT Strategy is to move everything to the Cloud by 2020
Key Drivers
 Growth and flexibility
 Lower cost of ownership and operations
 High Availability and Redundancy
 Faster Implementation of new technologies
 End Hardware Refresh Cycles
2015 2018
Office 365
SRS to AWS (IaaS)
2016
RBG Customer Service Desk from
Remedy to Salesforce
IC Database System (PaaS)
Knowledge Management –
Archives – AWS (IaaS)
2017
SAP SOH to AWS
MyESAS to AWS
MyCustomer 2.0 to Salesforce (SaaS)
2020
Reduced Data
Center footprint
2019
KASEYA
HR Systems
NOAH
AWS

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Why AWS for SAP HANA
Certified to Run HANA
AWS is one of the first cloud services to
be certified and offer SAP HANA
compliant architecture
Direct Connect Services
AWS in partnership with the Philippines
Telco companies offered Direct Connection
SAP Customer using AWS
More customer base running SAP HANA
on AWS
High Availability per region
Does not require to have connection
to multiple region to achieve high
availability
Better Virtualization Technology
Virtualization technology of AWS is
more robust and reliable
Open Architecture
Products and service offering is open
and agnostics from the start from the
choice of OS to database platform

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Benefits so far…
Lower cost of operations , with a savings of 24%
on IT spend based on a 5 year TCO vs on premise
Faster performance as much 40% vs that of
running SAP HANA on premise
Faster provisioning and scaling of SAP resources
as needed
Skills to manage and deploy AWS instances were
easily gained

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SAP on AWS Webinar
Achieve Agility with SAP Solution on AWS
Vikas Lodha
Vice President of Research & Development

30. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Landscape & Solutions
150+ systems including 20+
HANA servers
Consolidated 120+ servers and
75+ Servers are active
SAP S/4 HANA 1510, 1610,
1709 (including beta) ; HANA
as side-car
SAP ECC 6.0 EHP6, EHP7,
EHP8 on Sybase ASE , HANA
Utopia - Leading Global Enterprise Data Solutions Firm
Integration & Support
External cloud integration to SAP AIN , SCP (SAP Cloud
Platform – HCP)
Integration to SAP CSS systems (OSS Note)
Data Files from customers
Customer systems based on images
SAP Demo landscape
Large QA foot print
Monthly new requirements
SAP Visual Enterprise; SAP GEF; SAP Information Steward
on MS-SQL Server; SAP Data Services on MS-SQL Server;
SAP Add-on’s
SAP Industry solutions
Full scale SAP Development Environment

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Why AWS?
Cost Optimization:
- Savings of 40+% on migration and 10% 1st months after consolidation
- Need to constantly expand HANA systems for SoH, S/4 HANA
- Non-HANA Solutions (SLT, Data Services, ASE)
Elasticity
- Flexibility in expanding, reducing the system resources
- Governance of expansion
Security and Transparency
- Start and stop images by any authorized user (decentralized way of management)
- Provide every details of system, network etc
Image Management
- Functional Experts: “It’s a life saver…..it saves at least 3-5 days of
reconfigurations of QA system(s)”

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Journey with SAP on AWS
 Test the temperature
• Pilot few solutions like Information Steward, Data Services, Suite on HANA, ECC on ASE
• Defined key success criteria’s including network, VPN
• 1:1 mapping of existing solutions including costing
 Collaborated with AWS team
• Engaged with experts
• Project Plan with aggressive timelines
• Key was multi-cloud environment for few months as migration in transition
 Decision
• who migrates every system (solution)
• Who tests every solution
• who manages post migration every activity
 Willing to make mistakes and be able to learn

33. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda
Customers’
Perspectives
Mission Critical
Workloads in the
Cloud
Getting Started
Amazon and
AWS

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GETTING STARTED
APN SAP Partners
APN Partner Funding
AWS, SAP & Partner Tools
AWS Cloud Economics AWS TrainingAWS SAP Professional Services AWS Support
aws.amazon.com/sap/
Trials & development
Help you reduce time to value of
your SAP implementation or
project on AWS, and maximize the
benefits of running SAP solutions
on the AWS platform.
SAP use cases range from
running a single SAP test
system to hosting a complete
SAP production environment.
Customer Case Studies
Choose from a selection of
SAP solutions and try
them out on AWS at little
or no cost.
AWS Test Drive, SAP Trials,
SAP Developer Editions
AWS Market place
SAP Cloud Appliance Library
AWS Quick Start Library
TCO analysis to compare
running your SAP on prem
vs AWS
Experts to help you leverage
SAP and AWS best-practices
from around the world
Support for partners to help
our customers accelerate their
projects
AWS Enterprise Support
Training and certification

35. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Discover, Procure, Deploy, and Manage Software In the Cloud
• 4,100+ software listings
• Over 1,250 participating ISVs
• Open source, commercial
software, and SaaS offerings
• Bring-your-own-license
• Deployed in 14 AWS Regions
• 135,000+ active customers
• Curated
• Integrated to AWS Billing
AWS Marketplace SAP & related listingsWhy AWS Marketplace?
• Hybrid Workloads and Migrations
• Want to use a common set of tools
across on-prem & cloud
• BYOL from previous on-prem
deployments
• Need confidence that the
software works on AWS
• AWS Marketplace curates and
checks software for operability and
security on AWS, including open
source
• Want to leverage utility based
billing models for software
• Customers don’t want to make a
long-term commitment and leverage
private pricing and EDP
Commitments
• SAP HANA One
• SAP Business Objects
• SUSE Linux Enterprise Server
for SAP Applications
• SAP Sybase
• SAP Vora
• Preinstalled SAP NetWeaver

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Start your Cloud Journey with APN Partners in APAC
Visit our webpage to learn more about
APAC SAP Partners offerings:
https://aws.amazon.com/events/migration/sap-on-aws/partners/

37. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Conclusion – SAP on AWS
Improve security
posture
Scale to meet
actual demand
Build once,
deploy globally
Improve operational
reliability
Deploy in minutes vs.
week/months
Deploy complex
topologies with ease
Customers can focus
on core competency
16-22% less TCO
than on prem

38. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
SAP on AWS Webinar
Achieve Agility with SAP Solution on AWS
Next Webinar:
Deployment of SAP Solutions on AWS (Technical Session)
Time: 1:00 PM AEDT | 10:00 AM SGT
To Register:
https://aws.amazon.com/events/migration/sap-on-aws/webinars/

39. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
SAP on AWS Webinar
Achieve Agility with SAP Solution on AWS
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