Running solutions in Amazon Web Services can help you get your applications up and running faster. By harnessing the power of the Amazon Web Services platform services you no longer have to focus on the underlying infrastructure, but instead you can focus on your application and business logic. This session will enable you to learn about the rich array of Amazon Web Services platform services available, find out how other customers are leveraging platform services and identify which services are relevant to your business. This session also includes a demonstration of Amazon Web Services for compute, database and deployment which you can use to accelerate your cloud adoption journey. Mark Statham, Senior Cloud Architect - Professional Services, Amazon Web Services, ASEAN

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Accelerate Your Cloud Success
With
Rich Platform Service
Mark Statham
Senior Cloud Architect

2. What we’ll cover
• The challenge of moving faster
• The AWS platform services
• How customers leverage AWS platform services
• Demo: getting started with platform services
• Your next steps

3. Trade capital expense
for variable expense
Benefit from massive
economies of scale
Stop guessing
capacity
The Benefits of Cloud Computing
Stop spending money on running
and maintaining data centers
Go global in minutes
Increase speed
and agility

4. Tools
Automation
How do I move Faster?
API & SDKs

5. Focus on the
Deployment and
Management
of Your Applications
AWS Platform Services

6. The Benefits of AWS Platform Services
Fast & simple to
get started
Increase
productivity
Scale as you
grow

7. The AWS Platform Services
Enterprise
Applications
Mobile
Services
Internet of
Things
Developer
Tools
Analytics

8. What are the AWS
Platform Services and
how are customers
using them?

9. Big Data and Analytics on AWS
Sources of Truth
Amazon S3
Amazon EFS
Amazon Redshift
Real time
Kinesis Stream
Kinesis Firehose
Kinesis Analytics
Analysis Platforms
Amazon EMR
Amazon Elasticsearch
Amazon Machine Learning
Amazon RDS
Amazon Aurora
Amazon DynamoDB
High Performance
Databases

10. Big Data and Analytics on AWS
Sources of Truth
Amazon S3
Amazon EFS
Amazon Redshift
Real time
Kinesis Stream
Kinesis Firehose
Kinesis Analytics
Analysis Platforms
Amazon EMR
Amazon Elasticsearch
Amazon Machine Learning
Amazon RDS
Amazon Aurora
Amazon DynamoDB
High Performance
Databases
Kinesis Firehose
• Capture and ingest data at any scale, log files, mobile applications, social media feeds
• Fully managed, ingest data from thousands of devices simultaneously, without data loss
• Automatically scales to allow you ingest data at Gigabits per second throughput
• Emits data to Amazon S3, Amazon Redshift or Amazon Elasticsearch

11. Big Data and Analytics on AWS
Sources of Truth
Amazon S3
Amazon EFS
Amazon Redshift
Real time
Kinesis Stream
Kinesis Firehose
Kinesis Analytics
Analysis Platforms
Amazon EMR
Amazon Elasticsearch
Amazon Machine Learning
Amazon RDS
Amazon Aurora
Amazon DynamoDB
High Performance
Databases
Amazon S3
• The foundation of your enterprise data lake
• No limits on the amount of data you can store, highly available, highly durable and secure
• Customer managed encryption controls and robust granular access policies
• Pay for what you use storage, no pre-allocation, no commitments

12. Big Data and Analytics on AWS
Sources of Truth
Amazon S3
Amazon EFS
Amazon Redshift
Real time
Kinesis Stream
Kinesis Firehose
Kinesis Analytics
Analysis Platforms
Amazon EMR
Amazon Elasticsearch
Amazon Machine Learning
Amazon RDS
Amazon Aurora
Amazon DynamoDB
High Performance
Databases
Amazon EMR
• Fully managed Big data processing service
• Support for Apache Hadoop, Apache Spark and Presto
• Integrates with other AWS services such as Amazon S3 and Amazon DynamoDB
• Supports end to end encryption of data at rest and in transit

13. Big Data and Analytics on AWS
Sources of Truth
Amazon S3
Amazon EFS
Amazon Redshift
Real time
Kinesis Stream
Kinesis Firehose
Kinesis Analytics
Analysis Platforms
Amazon EMR
Amazon Elasticsearch
Amazon Machine Learning
Amazon RDS
Amazon Aurora
Amazon DynamoDB
High Performance
Databases
Turn data into real business insight in minutes, not days or weeks

14. Big Data and Analytics on AWS
• Retail and POS Analytics
• Process 10’s of TB in
2 hours vs. 2 weeks
• 80-90% reduction in costs
Data Access Layer
Customer facing
Product layer
Data processing,
Analysis and R&D layer
Data collection layer
Data feeds
Dashboard Reports Insights
Amazon S3
Amazon
Redshift
Amazon EMR
AWS Elastic Beanstalk

15. Enterprise Applications on AWS
Desktop
Virtualization
Document Sharing
& Feedback
WorkSpaces WorkDocs
App Delivery
WorkMail
WorkSpaces
Application
Manager
Email
& Calendaring

16. Enterprise Applications on AWS
Amazon WorkSpaces
• Virtual desktops, available in minutes without burden of virtual desktop infrastructure
• Integrated into your network, bring your users closer to your data
• Customer managed encryption controls
• Range of supported clients, all supporting encryption in transit
Desktop
Virtualization
Document Sharing
& Feedback
WorkSpaces WorkDocs
App Delivery
WorkMail
WorkSpaces
Application
Manager
Email
& Calendaring

17. Enterprise Applications on AWS
Amazon WorkSpaces Application Manager
• Virtual application delivery, no more software delivery infrastructure or unpatched apps
• Pick from a catalog of commercial and open-source apps
• Bring your own curated application catalog for software you own
• Only pay for the applications that people actually use
Desktop
Virtualization
Document Sharing
& Feedback
WorkSpaces WorkDocs
App Delivery
WorkMail
WorkSpaces
Application
Manager
Email
& Calendaring

18. Enterprise Applications on AWS
Desktop
Virtualization
Document Sharing
& Feedback
WorkSpaces WorkDocs
App Delivery
WorkMail
WorkSpaces
Application
Manager
Email
& Calendaring
Meet the usability, performance & reliability expectations of end-users,
Whilst delivering the security and compliance requirements IT organizations

19. Mobile Services on AWS
Identity AnalyticsNotifications
Event-Driven
Functions
Cognito LambdaAPI Gateway Mobile AnalyticsSNS
API
Management

20. Mobile Services on AWS
Identity AnalyticsNotifications
Event-Driven
Functions
Cognito LambdaAPI Gateway Mobile AnalyticsSNS
API
Management
Amazon Cognito
• Supports Identity sign-up and sign-in at any scale
• Federate identities and provide unique identifiers for all users, even un-authenticated
• Synchronise profile data across multiple devices
• Provide secure access to AWS resources

21. Mobile Services on AWS
Identity AnalyticsNotifications
Event-Driven
Functions
Cognito LambdaAPI Gateway Mobile AnalyticsSNS
API
Management
Amazon API Gateway
• Fully managed service to create publish, maintain, monitor and secure APIs
• Integrate with applications on EC2, Lambda or any web application
• Handles processing up to hundreds of thousands of concurrent API calls
• Traffic management, authorization and access control, monitoring and API management

22. Mobile Services on AWS
Identity AnalyticsNotifications
Event-Driven
Functions
Cognito LambdaAPI Gateway Mobile AnalyticsSNS
API
Management
AWS Lambda
• Run code without servers, pay for the time you consume
• Automatically scales, running code in response to each trigger
• Code runs in parallel and processes each trigger individually
• Integrated into a range of AWS services

23. Mobile Services on AWS
PHP-based
“push console”
Newsroom
editor
National
NSW
Amazon
SNS
iOS
audience
Android
audience
Amazon
Cognito
2
1
2
Amazon
CloudWatch
Amazon
Kinesis
SumoLogic
GCM
APNS
3
4
4
5
Key Flows
1 Authentication with Amazon Cognito
2 App registers with appropriate topics
3 Editor pushes a story
4 Clients load and display push
5 Logs and metrics dashboard

24. Mobile Services on AWS
Identity AnalyticsNotifications
Event-Driven
Functions
Cognito LambdaAPI Gateway Mobile AnalyticsSNS
API
Management
Get started with AWS mobile services using the AWS mobile Hub

25. DevOps Services on AWS
Code
Deploy
& ProvisionProvisionDeploy
Code
Commit
Code Deploy
Build & Test
Code
Pipeline
Elastic Beanstalk
OpsWorks
CloudFormation

26. DevOps Services on AWS
Code
Deploy
& ProvisionProvisionDeploy
Code
Commit
Code Deploy
Build & Test
Code
Pipeline
Elastic Beanstalk
OpsWorks
CloudFormation
AWS CodePipeline
• Continuous delivery service for fast and reliable application updates
• Builds, tests, and deploys your code every time there is a change
• You define the release process models for your code
• Build out an end-to-end solution by using our pre-built plugins or integrate your own

27. DevOps Services on AWS
Code
Deploy
& ProvisionProvisionDeploy
Code
Commit
Code Deploy
Build & Test
Code
Pipeline
Elastic Beanstalk
OpsWorks
CloudFormation
AWS CodeDeploy
• Automates deployment of code to any instance, Amazon EC2 or on-premises
• Handles the complexity of updating your applications, helping reduce downtime
• Automate software deployments, eliminating the need for error-prone manual operations
• Scales with your infrastructure so you can easily deploy to one instance or thousands

28. DevOps Services on AWS
Code
Deploy
& ProvisionProvisionDeploy
Code
Commit
Code Deploy
Build & Test
Code
Pipeline
Elastic Beanstalk
OpsWorks
CloudFormation
AWS CloudFormation
• Create and manage a collection of related AWS resources
• Provisioning and updating them in an orderly and predictable fashion
• Defined using simple JSON notation, turning your infrastructure into code
• Version control to your AWS infrastructure in the same way as your code

29. DevOps Services on AWS
Code
Deploy
& ProvisionProvisionDeploy
Code
Commit
Code Deploy
Build & Test
Code
Pipeline
Elastic Beanstalk
OpsWorks
CloudFormation
Services to promote DevOps principles and practices to improve business agility

30. IoT on AWS
Device Gateway
Secure & Efficient
Communication
via MQTT, Web Sockets
Registry
Unique
Device Identify
Device Shadows
Persistent
Device State
Rules Engine
Transform
Device Messages
Device SDK
Connect
Authenticate
Exchange Messages
Authentication &
Authorization
Authentication

31. IoT on AWS
Device Gateway
Secure & Efficient
Communication
via MQTT, Web Sockets
Registry
Unique
Device Identify
Device SDK
Connect
Authenticate
Exchange Messages
Authentication &
Authorization
Authentication
AWS IoT Device SDK & Authentication
• Quickly connect your hardware device or your mobile application
• Securely authenticate and exchange messages with the IoT platform
• Mutual authentication and encryption at all points of connection
• Data is never exchanged between devices and AWS IoT without proven identity

32. IoT on AWS
Device Gateway
Secure & Efficient
Communication
via MQTT, Web Sockets
Registry
Unique
Device Identify
Device SDK
Connect
Authenticate
Exchange Messages
Authentication &
Authorization
Authentication
AWS IoT Device Gateway
• Allows your devices to communicate securely with other devices
• Supports highly efficient MQTT and Web Sockets protocols
• Exchange messages using a publication/subscription model
• Scalable to support over a billions devices without provisioning infrastructure

33. IoT on AWS
Device Gateway
Secure & Efficient
Communication
via MQTT, Web Sockets
Registry
Unique
Device Identify
Device SDK
Connect
Authenticate
Exchange Messages
Authentication &
Authorization
Authentication
AWS IoT Registry
• Establishes a unique identity for each device
• Tracks metadata such as the attributes and capabilities

34. IoT on AWS
Device Gateway
Secure & Efficient
Communication
via MQTT, Web Sockets
Registry
Unique
Device Identify
Device Shadows
Persistent
Device State
Rules Engine
Transform
Device Messages
Device SDK
Connect
Authenticate
Exchange Messages
Authentication &
Authorization
Authentication

35. IoT on AWS
HealthSuite
digital platform
device cloud

36. How can I get started?

37. Requirements
• Deploy a micro blogging platform allowing
customers to share feedback
• Application needs to be reliable, secure,
highly available and scalable to support
variable and spikey user interactions
• Time to market is key with only one
developer resource available to support

38. AWS Elastic Beanstalk
• Fastest and simplest way to deploy an application on AWS
• Upload your application and the capacity provisioning, load
balancing, auto-scaling, and health monitoring is handled for you
• Retain full control over the AWS resources powering your
application.
• Platform updates handled automatically within maintenance
window or manually
• Supports many popular programming languages including Java,
.NET and others
All product names, logos, and brands are property of their respective owners. Use of these names, logos, and brands does not imply endorsement.

39. Deployment with AWS Elastic Beanstalk
AWS Elastic Beanstalk
Route 53users
S3 bucketRoute 53

40. Auto Scaling Group
Under the Hood
Route 53users
S3 bucket
Availability Zone #1
Availability Zone #2
Elastic Load
Balancing
Replication
Route 53
EC2
Instance
EC2
Instance

41. Deploying using AWS Elastic Beanstalk
Download Configure Package Deploy

42. Download
http://ghost.org/download

43. Replace SQLite
production: {
...
database: {
client: 'sqlite3',
connection: {
filename: path.join(__dirname,
'/content/data/ghost-dev.db')
},
debug: false
},
...
}
Configure support for RDS MySQL
With RDS MySQL
production: {
...
database: {
client: 'mysql',
connection: {
host: process.env.RDS_HOSTNAME,
user: process.env.RDS_USERNAME,
password: process.env.RDS_PASSWORD,
database: process.env.RDS_DB_NAME,
port: process.env.RDS_PORT
},
debug: false
},
...
}
/config.js

44. Configure ghost-s3-storage module
production: {
...
storage: {
active: 'ghost-s3',
'ghost-s3': {
bucket: 'my-ghost-bucket',
region: 'ap-southeast-1',
assetHost: 'http://my-ghost-bucket.s3.amazonaws.com/'
}
}
...
}
Configure support for S3 storage
/config.js

45. Specify Environment Variables
option_settings:
- option_name: NODE_ENV
value: production
- option_name: URL
value: http://my-ghost-env.ap-southeast-1.elasticbeanstalk.com
Configure Elastic Beanstalk Environment
/.ebextensions/environment/environment.config

46. Package
$ zip -r ghost-deploy.zip .

47. Demo Time

49. Monitor your Elastic Beanstalk environment

50. Configure your Elastic Beanstalk environment

51. Deploy Ghost using AWS Elastic Beanstalk
Walkthrough guide available at:
http://bit.ly/ebghost

52. SGX Deploys a Scalable Mobile Application
Singapore Exchange (SGX) is the Asian Gateway,
connecting investors in search of Asian growth to corporate
issuers in search of global capital.
Using AWS enabled us to manage
demand and bursts in data traffic
with its auto-scaling features.
Ng Kin Yee
SVP, Technology Planning, SGX
”
“ • SGX needed a highly scalable, quick-to-deploy
solution for a mobile application that offered
publicly available market data to mobile user.
• SGX built and quickly deployed its mobile
application on AWS using Amazon Elastic
Beanstalk.
• Designed its application to handle bursts in data
traffic and user growth as demand grew to 29,300
downloads in the first 3 months.
• Decreased time-to-market from 4-6 weeks to less
than a day.

53. Getting Started with AWS Platform Services
Amazon Machine Learning
Analyze Big Data
Predict Responses
to a Marketing Offer
Amazon EMRAmazon Redshift
Create a Data
Warehouse Cluster
Build your own
Cloud-based Desktop
AWS Mobile Hub
The Fastest way
to build Mobile Apps
Amazon Workspaces
Run code without
managing servers
AWS Lambda

54. The Benefits of AWS Platform Services
Fast & simple to
get started
Increase
productivity
Scale as you
grow

55. Thank you!