Accelerate your Cloud Migration Journey (Level 100) Many enterprises have realized the benefits of migrating services to the cloud and are considering the next stage in their journey. In this webinar we will take you through the principles of cloud migration including the business benefits, cloud economics, methodologies and tools to accelerate your journey. We will also discuss the key enablers for cloud adoption based on real examples. This is a Level 100 webinar Speakers: Manav Prabhakar, Practice Manager, AWS Professional Services Jon Austin, Principal Solutions Architect, Amazon Web Services Parijat Mishra, Solutions Architect Manager, Amazon Web Services

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Accelerate your Cloud Migration Journey
Manav Prabhakar, Practice Manager, AWS Professional Services
Jon Austin, Principal Solutions Architect, Amazon Web Services
Parijat Mishra, Solutions Architect Manager, Amazon Web Services

2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Move from risk-laden
up-front expense to
flexible variable expense
Stop guessing
at capacity planning
Go global in
minutes
Get rid of time-consuming, expensive tasks
Remove complicated infrastructure
management that adds little
business value

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And Focus On Your Core Mission
Lower the time spent
on infrastructure
Dedicate more
resources to
innovation
Concentrate on
new business
initiatives

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Today, Startups Are Born In The Cloud…
Enterprises…however, have legacy technology debt

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So What Can We Do For Large Organizations?
AWS Migration Acceleration

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AWS PartnersAWS and Partner Tools
AWS Investment AWS Training
Migration Methodology
AWS Professional Services
AWS Migration Acceleration Program…

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Patterns for Enterprise Adoption
“transform the way organizations produce &
consume technology”
Platform

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Patterns for Enterprise Adoption
“transform the way organizations produce &
consume technology”
Remediate
Technology Debt
Platform

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Patterns for Enterprise Adoption
“transform the way organisations produce &
consume technology”
Remediate
Technology Debt
Develop an Innovation
Factory
Platform

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Patterns for Enterprise Adoption
“transform the way organizations produce &
consume technology”
Remediate
Technology Debt
Develop an Innovation
Factory
Platform

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CUSTOMER CLOUD CENTER OF EXCELLENCE (COE)
AWS CLOUD ADOPTION FRAMEWORK DELIVERY KITS
CLOUD-NATIVE
RETIRE
TECH
DEBT
Cloud Stages of Adoption
value
time

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CUSTOMER CLOUD CENTER OF EXCELLENCE (COE)
AWS CLOUD ADOPTION FRAMEWORK DELIVERY KITS
CLOUD-NATIVE
RETIRE
TECH
DEBT
Cloud Stages of Adoption
value
time
PROJECT
1

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CUSTOMER CLOUD CENTER OF EXCELLENCE (COE)
AWS CLOUD ADOPTION FRAMEWORK DELIVERY KITS
CLOUD-NATIVE
RETIRE
TECH
DEBT
Cloud Stages of Adoption
value
time
PROJECT
1
FOUNDATION
2

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CUSTOMER CLOUD CENTER OF EXCELLENCE (COE)
AWS CLOUD ADOPTION FRAMEWORK DELIVERY KITS
CLOUD-NATIVE
RETIRE
TECH
DEBT
Cloud Stages of Adoption
value
time
PROJECT
1
FOUNDATION
2
MIGRATION
3

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CUSTOMER CLOUD CENTER OF EXCELLENCE (COE)
AWS CLOUD ADOPTION FRAMEWORK DELIVERY KITS
CLOUD-NATIVE
RETIRE
TECH
DEBT
Cloud Stages of Adoption
value
time
PROJECT
1
FOUNDATION
2
MIGRATION
3
REINVENTION
4

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CUSTOMER CLOUD CENTER OF EXCELLENCE (COE)
AWS CLOUD ADOPTION FRAMEWORK DELIVERY KITS
CLOUD-NATIVE
RETIRE
TECH
DEBT
Cloud Stages of Adoption
value
time
PROJECT
1
FOUNDATION
2
MIGRATION
3
REINVENTION
4

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But How Do I Quantify This?

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But how do I quantify this?
…and what are the barriers

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Lack of Data
Infrastructure comparison
Application centric TCO
Legacy Constraints

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Lack of Data
Infrastructure comparison
Application centric TCO
Legacy Constraints
A poorly understood
Migration Pathway
Capacity Planning Benefits
Cloud Operating Model
Migration planning and schedule

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Lack of Data
Infrastructure comparison
Application centric TCO
Legacy Constraints
A poorly understood
Migration Pathway
Capacity Planning Benefits
Cloud Operating Model
Migration planning and schedule
Lack of trusted
support/partners
Workforce productivity
Training and enablement

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Lack of Data
Infrastructure comparison
Application centric TCO
Legacy Constraints
A poorly understood
Migration Pathway
Capacity Planning Benefits
Cloud Operating Model
Migration planning and schedule
Lack of trusted
support/partners
Workforce productivity
Training and enablement
A daunting investment
amount
Financial Benefits of Innovation
Cost Avoidance
Costs (Migration and Platform)

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Content for today…
AWS Business
Case Basics Migration
Reference
Cases
Common
blockers – how
do we help?
Migration Take off
Where to start?
Examples ● Steps
1 2 3 4

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Mass Migrations Business Case
where to draw the line?

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The Evolution of the Mass Migration
Business Case From infrastructure cost savings to a business
imperative
New Business Growth
• Organic and Inorganic Growth
• Reduced cost of entry
• Global Reach
• Reduction in time-to-market for new products and
services
• Customer centricity
Increasing profitability of
existing products and services
• Increased Business Process Automation
• Incremental Innovation
• Reduction in Rework
Reduction in IT Cost Base
• Consumption Based Pricing & Automation
• Elimination of upfront CAPEX requirements
• Real-time access to declining prices
CloudAdoption

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What Does This Mean For You?
There is a tightening correlation between cloud adoption and business performance.
LevelofCloudAdoption
Competitive Performance Percentile
Market followers Market challengers Market leaders
Zero Cloud
Usage
Experiment
Disruptors

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Business Case Deliverables
“Based on the current
level of business
activity, the projected
five year IT cost base
amounts to USD$___,
including capital
requirements of
USD$___.”
“Do Nothing”
Scenario
Transformation
Investment Required
Application Transformation
Migration and Platform Build
Training and Change
Management
Target Future
$0
“The migration bubble”

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Breaking down the AWS Business Case
The current estate is dominated by business and
digital applications that account for ~X% of the
applications and ~Y% of the servers.
Business
Application
s
Digital
Application
s
Batch
Processing
Application
s
End-user
Computing
Applications
APPLICATIONS BREAK-DOWN BY
CATEGORY
Business
Application
s
Digital
Applications
Batch
Processing
Application
s
End-user
Computing
Application
s
SERVERS BY APPLICATION CATEGORY

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Based on current activity, the projected five year IT
cost base amounts to USD__, including capital
requirements of USD__.
Breaking down the AWS Business Case
The current estate is dominated by business and
digital applications that account for ~X% of the
applications and ~Y% of the servers.
APPLICATIONS BREAK-DOWN
BY CATEGORY
SERVERS BY APPLICATION
CATEGORY
0
100
200
300
400
500
600
700
Year 1 Year 2 Year 3 Year 4 Year 5
USDm
Capital Requirements
Application and related costs
Operations and service
management costs
Infrastructure Opex
Five Year “Do Nothing” Cost Base

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A tailored migration approach and investment.
Breaking down the AWS Business Case
The current estate is dominated by business and
digital applications that account for ~X% of the
applications and ~Y% of the servers.
APPLICATIONS BREAK-DOWN
BY CATEGORY
SERVERS BY APPLICATION
CATEGORY
0
500
1000
Year 1Year 2Year 3Year 4Year 5
USDm
Based on current activity, the projected five year IT
cost base amounts to USD___, including capital
requirements of USD___.
Apps: Migration Approach & Investment Required
R1
R2
R3
R4
R5
R6

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Over a 5 years, an investment of USD__ will deliver
USD__ savings with a payback period of 2.5 years.
Breaking Down The AWS Business Case
The current estate is dominated by business and
digital applications that account for ~x% of the
applications and ~y% of the servers.
APPLICATIONS BREAK-DOWN
BY CATEGORY
SERVERS BY APPLICATION
CATEGORY
0
500
1000
Year 1Year 2Year 3Year 4Year 5
USDm
Based on current activity, the projected five year IT
cost base amounts to USD___, including capital
requirements of USD___.
A tailored migration approach and investment.
Label Pattern Name # of apps # of servers CTA
Retain / Repurchase Out of scope
Retire* Out of scope
Re-Hosting* 512 4,844 USD12.2m
Re-Platform* 485 4,586 USD20.1m
Re-Factoring* 179 1,698 USD24.9m
Re-Architect** 92 872 USD25.6m
Total 1,268 12,000 USD82.8m
R1
R2
R3
R4
R5
R6
Apps: Migration Approach & Investment Required
$(200,000,000)
$(100,000,000)
$-
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 Q19 Q20
Cash Flow Analysis

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Five Key Benefits Categories of Cloud
• Unit Price of Infrastructure
• Ability to match supply & demand
• Reinvention is continuous – a true efficiency dividend
• A pathway to optionality
• An elastic Cost Base
• Transparency drives a lean mindset
Operational Costs
Workforce
Productivity
• Automation drives maintenance efficiencies
• Reduced cost of planned and unplanned outages
• Increased Developer Productivity
Cost Avoidance
• Elimination of hardware refresh programs
• Elimination of maintenance programs
Operational
Resilience
• Reduced Risk Profile/Reduced cost of Risk Mitigation
• Revenue & margin improvements due to reduced
outages
Business Agility
• Reduced Time to Market
• Increased operational agility (new market penetration,
divestiture, acquisition)
• Reduced cost & increased Pace of Experimentation

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It’s Not A One Size Fits All Approach

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The Migration Approach Is Dependent On The
Specific Drivers And Constraints Of The
Organization
Lift and Shift Right-sized on AWS AWS-Optimized
Old world
enterprise in
the cloud
Exploring
the new
normal
Next-gen
operating
model
Benefits
of
change
Degree of Change

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Reinvention Is Continuous

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100%
30%
Today DC in AWS Right-sizing AWS
Optimized
Apps
Move to
Higher-level
Services
Move to
Open
Source
Corporate
Apps aaS
on AWS
Migration to
Workspaces
True AWS
Optimized
Focus of initial migration
For illustrative purposes only
Migration Is Just The Beginning…

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So Who’s Actually Done This?
AWS Business
Case Basics Migration
Reference
Cases
Common blockers –
how do we help?
Migration Take
off
Where to start?
Examples ● Steps
1 2 3 4

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General Electric Migration Case
Ready for innovation
9000 Workloads
Including 300 disparate ERP
systems to AWS
34 to 4 Datacenters
Over the next three years
52% TCO reduction
GE Oil & Gas core app migration
Building before Buying
“This is no longer an
experiment, it is inevitable”
GE CIO, Jim Fowler, 2015
Workloads migrated
242
884
2066
2014 2015 2016
12 Primary Business
Units Migrated
What’s next?
Currently
80% (Tech Debt)
20% (Digital Innovation)
Going forward
50% (Tech Debt)
50% (Digital Innovation)

39. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
• 16MM Ledger Savings
• Velocity = 50 apps/qtr.
Operational CostsWorkforce ProductivityCost AvoidanceOperational ResilienceBusiness Agility
• 98% reduction in
P1/P0’s
• 77% faster to deliver
business applications
• 52% average TCO
savings
• 35% reduction in
compute assets (792)
• 15 automated bots
developed
• 80% cloud first
adoption
• 15 cloud services
created
• 50 applications
decommissioned
• 8 cloud migration
parties
• Improved security
posture
• Shift to self-service
culture
• Rapid
experimentation
• Reduced technical
debt
• 14M YOY Savings
• Improved
Performance
• Streamlined M&A
Activity
• DevOps in Practice
Progress
14.2M
Investment
Focus
18
Months
311 Apps
in Cloud & 14M YOY
Savings
General Electric Migration Case
Key Benefits Overview

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There Are Many More…

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From Business Case To Reality
Kaplan Closes 8 Data Centers.
By Migrating Data Centers, Wilmar Saves 50% in
CAPEX.
Delaware North Moves Data Center to Save $3.5M
Over Five Years.
Hess Uses AWS to Streamline Data Center
Migration in 6 Months.
News UK Shortens Time to Market by 6 Months by
Migrating 60% of its Data Centers.
ENEL has migrated 10,000 servers and 6 PBs of data to
AWS in 9 months and saving up to 21% on compute and
up to 60% on storage costs.

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About Those Barriers…

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Lack of Data
A poorly understood
Migration Pathway
Lack of trusted
support/partners
A daunting investment
amount
Infrastructure comparison
Application centric TCO
Legacy Constraints
Capacity Planning Benefits
Cloud Operating Model
Migration planning and schedule
Workforce productivity
Training and enablement
Financial Benefits of Innovation
Cost Avoidance
Costs (Migration and Platform)
Blockers to Mass Migration…Unblocked
AWS and Partner Application
Discovery Services
Snowball
Database Migration Service
Server Migration Service
Storage Gateway
Snowmobile S3 Transfer
AWS Competency Program
Training and Center of Excellence
Migration Acceleration Program
Partner Migration Fund

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What’s more…

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…We’ve Created A Program That
Brings This All Together
MRA Migration Readiness Planning Migration to AWS Optimize
1 2 3 4
Migration Acceleration Program (MAP)
A with and and and
Migration
method
AWS
Tools
Partner
ProServe
Funding
Free
Training
Days
Service
Credits

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…We’ve Created A Program That Brings
This All Together
MRA Migration Readiness Planning Migration to AWS Optimize
1 2 3 4
Migration Acceleration Program (MAP)
High level TCO
Analysis
App-centric
Business Case

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Deliverables for the MRP Phase
Portfolio Discovery
& Migration Planning
AWS
Landing Zone
Cloud Operations
Model
Cloud Center of
Excellence
Security &
Compliance
Customer Migration
Business Case

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Lessons From The Field…
Data Discovery is often the bottleneck – start now!

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Lessons From The Field…
Data Discovery is often the bottleneck – start now!
Leverage skilled business case resources

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Lessons From The Field…
Data Discovery is often the bottleneck – start now!
Leverage skilled business case resources
Test your economic hypothesis

51. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Lessons From The Field…
Data Discovery is often the bottleneck – start now!
Leverage skilled business case resources
Test your economic hypothesis
Remember platform build and change management
investment are key to long term success

52. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Lessons From The Field…
Data Discovery is often the bottleneck – start now!
Leverage skilled business case resources
Test your economic hypothesis
Remember platform build and change management
investment are key to long term success
Leverage AWS resources (Programs, APN Partners, ProServe)

53. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Lessons From The Field…
Data Discovery is often the bottleneck – start now!
Leverage skilled business case resources
Test your economic hypothesis
Remember platform build and change management investment are
key to long term success
Leverage AWS resources (Programs, APN Partners, ProServe)
Talent will define your migration and longer term success (CoE, etc.)

54. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
New to AWS
Introductory labs
and videos can
help you ramp up
Start learning
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Build technical
skills and learn
best practices from
an accredited
instructor
Find a class
AWS Certification
Validate knowledge
and show expertise
with industry
recognized
certifications
Get Certified
Online Labs
Take an online
Self-Paced Lab to
get hands-on-
practice with AWS
services
Start Practicing
Learn more: aws.amazon.com/training

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AWS Cloud Migration Webinar Series