1. Gender?
Female
30%
Male
70%
From this chart I can see that the majority of Kooks fans that took the survey
were female. This surprised me as I initially thought that the genders would be
evenly split, however these results show otherwise. To conform to this result I
will try and orientate my work towards a more female audience, but still
appeal to both genders.
Age?
17 or younger
10%
18-20
21-29
30-39
90%
40-49
50-59
60 or older
This chart shows my second questions results for age. These results were as I
predicted. Most of the Kooks fans are 17 or younger, and the rest were 18-20.
This reflects the age of both the band as audiences tend to relate to music
performed/involving their own age group.

2. 3. How do you view life?
As a voyage and adventure of
discovery
As an oppertunity to aquire status
11%
44.4%
88.9%
As an oppertunity to succeed and
get to the top
As an oppertunity to be
enlightened.
To stay safe, secure and be with
family
To escape and live for today, not
aspiratons
To survive and celebrate the past.
I then asked how the fan views life, for this would give me a good understanding of
which “kind of person” the majority of Kooks fans were. I chose a line describing how
each of the seven types with rubicon&Youngs system views life as an answer. I was
correct in my assumptions that the majority of Kooks fans are “Discoverers”.
To further confirm that The Kooks fans are “discoverers” I asked the question of
whether the fan was interested in travelling, which is a big trait of the discoverer. The
result came out as a unanimous 100% interest in travel.

3. What do you enjoy?
Going to festivals
going to gigs
travelling
walking
sports
cars
beauty
To get a deeper understanding of the kooks audience and to further my research I asked
the fans to select any activities they enjoyed from a list provided. The top three sections
which were almost evenly selected were attending festivals, attending gigs and
travelling. These hobbies/interests fit well into the criteria of a kooks fan being a
“discoverer”
For the next question I asked fans to describe in their own words why they liked The
kooks. As this would be hard to display in a pie chart, I entered the answers to make this
word cloud on www.wordle.com which displays some of the most common words
found in the text. Buzz words seen here such as changing, different, new, exciting fit the
genre well and the audience profile.

4. What genres do you listen to?
Rock
Metal
Screamo
Acoustic
Folk
Classical
Singer/songwriter
R&B
Hip Hop
Pop
Indie
Other
As music taste is always a very mixed and personal aspect of a
person’s interests I decided to gain a further understanding of the
kooks fan by asking what genres they listen to. The largest genres
came out as acoustic, indie, rock and folk music. This will be useful
information to give me an idea of audience profiles for different
genres.
What is really important to you?
Friends
Family & Security
Succeeding
Control
Every day survival
Status
For my final question of the survey I asked the fans what is most
important to them. I chose a definition from the Young &Rubicam
system of what each “core need” in life was for each section. The
hugest result being friends fits the discovers prioritys.