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Presentation (4).pptx

  1. 1. CASE STUDY ON AMUL BY - G. SAI VENKATESH GUIDED BY – DR.ASHAMAYEE MISHRA
  2. 2. ANAND MILK UNION LIMITED {AMUL}  Formed on 1946 at Anand Dist in the state of Gujarat,India  Amul has suprred the white revolution of India which has made the largest producer of milk and milk products.  It also the worlds biggest vegetarian cheese brand
  3. 3. INTERNATIONAL SPREAD  Amul has entered overseas market such as UAE,USA, Bangladesh, Australia Chaina, Singapore, Hongkong and few SOUTH African countries.  It bids to enter Japanese market in1994 but had not succeeded,but now it has been flooding the Japanese market.
  4. 4. HISTORICAL BACKGROUND OF AMUL  Amul’s birth is indelibly to the freedom movement in India  The first amul comparative was the result of farmers.  Sardar Vallabhbhai Patel vision to organise farmers.  Dr. Verghese kurien who founded amul.
  5. 5. THE AMUL MODEL  The amul model of diary developement is a three tired structure with the dairy cooperative societies at village level federated under a milk union at the district level
  6. 6. THE REASON OF SUCCESS

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