1. 10 Important PPC Trends to
Watch In 2021

2. 1. The Blending of Google’s Automated Features
Intelligent bidding is a piece of automated bid procedure that uses machine-learning
logarithms to enhance conversions with each auction. This attribute is referred to as
‘auction time bidding’. Some of the intelligent bidding used by digital marketers include;
Enhanced CPC, Target CPA, Maximized Conversations, and Target ROAS. Here are some of
the four benefits of intelligent bidding:
Obtaining Predictive Insights.
Deep Insights on Manual Bids Modification.
The setting of Performance Targets.
Alleviate Reporting.

3. 2. The Escalation of Using Bumper Video Ads
The number of video consumption by people on social media is increasing day by day.
Through video content, stories are narrated. Research done by professionals concluded that
about 83% of digital advertisers believed that video content is becoming quite important for
business brands and most of them are trying to absorb it as a digital advertising strategy.
Investing in Video ads is perfect for aesthetic appeal, business outreach and they are
relatively low when it comes to costs. With videos, customers will easily learn about your
services and products.
The bumper machine has been recently introduced by YouTube from Google’s most recent
video advertising tool one can convert videos that run for about 90 seconds into several
bumper video ads that get displayed on YouTube networks. Through this, you can search for
campaigns easily for your business. It has proven to be cost-effective when advertising your
products and services to your potential prospects.

4. 3. Audience Targeting.
Classic business brands have to prudently address their target audience at different touch-
points via targeting and retargeting. This is an advanced PPC trend for the year 2021. One of
the most recent features introduced by Google ads is its being in the capacity of adding
targeted audiences? With this feature, you will be able to reach out to only your targeted
audience who will view your ads. It also allows you to utilize your ad budget. This feature
enables you to specify certain things such as; age, household income to your target
audience. You can decide to set an ad priority whereby you exclude a certain audience that
you think is not interested or rather your products and services might not appeal to them.
The most recent updated Google ads give marketers the capacity to layer out audiences
stacked together. This means you can make use of demographic and keyword targeting to
create immense relevant ads.

5. 4. Use of Optimized and Exceptional Landing pages.
Your client’s achievements and relationship management is the most certain imperative of
the classical digital economy controlled by subscriptions and dwellings with the help of a
bunch of several inbound procedures to pass on knowledge to customers. A recent study
states that optimizing of landing pages might give you suitable results from your pay per
click endeavours. As the research procedures of the purchasing audience have surpassed
across various channels, Google ad trends have advanced. Optimization of landing pages is
the most important PPC trend to implement in the year 2021.

6. 5. Going Social.
About 70% of the world population view at least two social media platforms in a month. As
technology is advancing, these numbers are growing each day. Do not ignore social media
platforms when implementing PPC strategies. A lot of people log into social media
platforms such as; LinkedIn, Telegram, Twitter, Facebook, Instagram, and Pinterest daily. A
lot of these demographics are on various social media platforms that are engaged by
younger people. This implies that PPC advertisers will have to focus vividly on ads for social
network platforms. Since a lot of people make use of social media platforms, you will have
to invest in multi-platform trends. In as much as most digital marketers use Facebook and
Google in advertising, in 2021 you will need to expound on your horizons.

7. 6. Shift Your Attention to Brand Affinity and Perception.
In 2021 branding is advancing reaching an entirely new level. Not only is it important to
familiarize your potential prospects with your product brands but also your client’s
experience and how they will respond to your product brands’ will be of importance. In the
year 2021, this element of shifting your attention to brand affinity and perception will be a
PPC trend that most digital marketers will employ in advertising their products and services.

8. 7. The Upsurge of Voice Search.
Have controlled technology in a big way. By the time 2021 ends, it’s approximated that
about 50% of online data search will be instigated by voice search. Payment of voice search
through advertising has not been established yet but with the advancement in technology,
as the years go by, it will emerge very soon. As of now, you can start by getting headway
with preparation strategies. One perfect strategy is to embrace a conversational tone on
your business website. Most people engage in conversational tone when creating voice
searches. This will enhance your odds of attracting traffic towards your website. You can
also update FAQ sheets on your website with the help of ‘long-tail’ codewords. This will also
help you thrive in voice search.

9. 8. Automation Through Artificial Intelligence.
Companies running businesses today have decided to invest in intent data so that they can
gain full insights into their target audience’s behaviour. According to research done, about
51% of companies running businesses have implemented marketing automation while the
remaining percentage is planning to. Data intelligence is then employed and put into action.
Through the aid of automation structures operating on the proposition of both Artificial
Intelligence and Machine learning, marketers will be offered high targeted clientele by
Google.

10. 9. Collaborative Filtering and Remarketing.
Collaborative filtering is termed as a group of systems that classify users according to their
preferences and shared interests. For example, if James has a similar response to certain
content as Susan then it’s so obvious that they share the same interest. Collaborative
filtering can be established on things like locations, interests, preferences, age and much
more to guide users to the content that would best appeal them. This can be seen when
you search and Google something while you are abroad. Normally when you search for
something Google will direct you to google.com but if you are on a vacation let’s say in
Australia, Google will direct you to google.co. Australia. when you search for anything,
Google uses an IP address to make your search. Collaborative filtering element goes beyond
customizing your content to trending topics, your most current likes, and browsing history.
This enables websites to remain new, exciting, and relevant to your potential users.

11. 10. Search Engine Optimization and PPC Integration.
PPC and SEO work closely. If you integrate both SEO and PPC in your digital marketing
campaigns and strategy, you are sure to get outstanding results. This is a PPC trend that will
work out well in 2021 and in the years to come. The perfect way to synchronize your SEO
and PPC is by analyzing your best-performing ads copy. Design your blog posts and web
content according to that copy so that you can enhance rankings. You can also make use of
long-tail expressions to not only enhance your rankings but also in PSBS(Paid Search
Biddings Strategies). With this element, as the site owner, you are allowed to focus on your
competitor’s codewords by focusing on the PPC Auction Insight Reports.

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