The Build, Measure, Learn loop is at the center of the Lean Startup approach, which is becoming increasingly popular among companies of all sizes. While the framework calls for very UX-friendly processes, such as collecting iterative feedback and focusing on building a Minimal Viable Product (MVP) required for doing so, the way most companies implement Build, Measure, Learn is broken and reinforces bad old habits of building first, assuming later. Many engineering teams use Build Measure Learn as an excuse to jump into building a skeleton version of a product, assuming that they can only get good feedback once they have working code. While most of us know you should incorporate research earlier, and the Lean Startup approach actually calls for it, it can be hard to change the minds of development-centered thinkers.
In this session, I’ll provide an overview of the Lean Startup and Build Measure Learn framework, pros and cons of these approaches, and tips for teams to utilize these approaches to infuse learning into their process as soon as possible.
4. What is The Lean Startup, again?
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5. Lean Startup
A method to develop new businesses and products that addresses
uncertainty and risk
through cycles of rapid experimentation.
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28. answer
Actionable MetricsVanity Metrics*
Anything that looks good
but doesn’t help you
make a decision
Examples:
• Facebook likes
• Pageviews
• Event attendees
Tied to specific,
repeatable tasks and
help you decide whether
you’re succeeding or not
Examples:
• Revenue per customer
• Retention rate
• Customer source
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45. 45
NOT: The cat is too big for the box.
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46. 2. Make a clear hypothesis
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47. If we [do, build, provide x thing],
then [these people]
will [some desirable outcome].
We’ll know when [actionable metrics].
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48. 48
If we build a comfy nap place,
then Sammy
won’t sleep on my keyboard.
We’ll know this when I’m able to work 2
hours of uninterrupted work 5 days in a row.
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