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BuzzCity Publisher Presentation
BuzzCity – A leading and performing Global mobile/display ad network that 
engages the next billions through advertising 
• Vast and established network of advertisers globally with 8 international operating offices including Singapore 
(HQ), Bangkok, Cape Town, Jakarta, Johannesburg, Kuala Lumpur, London, Mumbai & Paris 
• Deep insights and expertise to the diversified mobile landscape in varying markets spanning across the globe 
particularly Asia and the emerging markets 
• Simplicity – BuzzCity’s compelling mobile ad delivery technology assists publishers and advertisers by managing 
global and local campaigns and addressing device & market fragmentation seamlessly. 
India 
Vietnam 
Indonesia 
Key ad markets 
United States 
Saudi Arabia 
Korea 
Nigeria 
South Africa 
Thailand 
Mexico 
Kenya 
China 
Egypt 
Canada 
Brazil 
United 
Kingdom 
Malaysia 
Turkey 
Pakistan 
Over 20 billion campaigns delivered on a monthly basis across the BuzzCity ad network globally
Our Key Valued Proposition to 
Publishers 
• The BuzzCity Business Advantage 
• Immediate global ad dollars readily available for monetization 
• Diversified global advertising partners - from brands to agencies, mobile content 
providers, mobile application developers and affiliate marketers to monetize 
publishers’ traffic effectively and increase fill rates 
• Enables premium sites / apps to be singly targeted and increasing earnings 
for publishers 
• Brand-safe sites/apps are white-listed to attract high earnings 
• High volume community sites segregated into network channels to attract large 
budget performance buys. 
• Dedicated team to pre-screen all campaigns ensuring only the highest quality 
ads get served to your mobile properties
BuzzCity Advertising Partners
How Publishers Can Earn 
Advertisers have a choice of CPC, & CPM Model. Revenue share to Publishers is the same for all models. 
• Adopted by advertisers who seek to run tactical or result - 
based campaigns 
• Advertisers are charged only when user clicks on the ad 
• Publishers earn when user clicks on the ad 
• Any advertiser can easily start a campaign in 15 minutes. 
• CPC price is on an auction basis 
Cost Per 
Click (CPC) 
• Adopted by Advertisers who want to run brand 
campaigns 
• Advertisers are charged for every 1,000 impressions 
• Publishers earn for every 1,000 impressions served. 
• Block booking of inventory for a minimum of 8 days 
• CPM rates are fixed 
Cost per 
Impressions 
(CPM)
Our Key Valued Proposition to Publishers 
• Simple & Powerful Technology To Manage Fragmentation 
• A simple & efficient one-time integration to serve ads to 
your mobile properties across all screens and devices with 
varying ad requirements and/or targeting 
• A variety of ad codes and technical integration options 
to suit publishers’ unique technical needs and environment. 
• Our codes are powered to optimize publishers’ earnings 
without compromising on your users’ experience 
• Dedicated account managers and tech leads to guide 
publishers throughout the entire integration process 
• Best Fraud Detection Technology
Advertiser Categories 
Advertisers on our network are classified into one of these 4 channels based on the 
nature of their mobile sites/ products/ services. As a publisher, you can choose to serve 
ads from any of these categories: 
Brand 
Ads by advertisers that promote products and services offered by a specific brand. 
General Content 
Ads by advertisers that promote direct response campaigns (such as click-through to an 
informational page, fielding product interest or information request surveys, delivering 
coupons, etc), desktop/mobile apps or content downloads. 
Religious 
Ads that contain religious messages 
Gambling 
Ads by advertisers promoting campaigns containing gambling and lotteries.
TARGETING
Mobile Targeting 
OS 
Device Carrier 
Country 
Platform 
In-app 
Channel Site Targeting* 
** Only available for specific publishers & advertisers
Desktop Targeting 
Country 
OS/ 
Platform 
Channel
Publisher Channels 
General Content 
 Sites/app that include applications & content download, contain contents not moderated by BuzzCity. 
Community 
 Sites/app that include user generated content (such as chat, forums, photo sharing, classified, etc.) 
Portals** 
 Brand Safes sites/app that contains applications & content download (such as Ringtones, Games, 
Wallpaper) in directory type listings 
Entertainment and Lifestyle** 
 Brand Safes sites/app that contains editorialised lifestyle themed content covering TV & Video; Music & 
Radio; Magazines; Travel; Shopping; Photography; Health, Beauty & Fitness; Food & Drinks; Sports; 
Gadgets & Technology; Games 
News & Information** 
 Brand Safes sites/app that contains editorialised current affairs content covering News 
(Global/National/Business/Sports), search, education, books and references, weather, medical and transport 
information. 
Utilities** 
 Brand Safes sites/app that contains productivity tools (such as Organizer, Converter, Navigation, Drawing, 
etc) 
** Brand Safe channels. Publishers need to meet the minimum criteria defined by BuzzCity and classified by BuzzCity
AD FORMATS
Ads Format 
Image Ads 
 Place a set codes to allow advertising graphical 
banner ads to rotate on specific placements 
 Colorful and attractive 
 For advertisers, a picture tells a million words 
 Able to IP filter and detect mobile users 
 Offers MMA standard banner sizes: 
120 x 20 pixels & gif/jpeg/png (maximum size : 10kb) - Standard 
168 x 28 pixels & gif/jpeg/png (maximum size : 10kb) - Medium 
216 x 36 pixels & gif/jpeg/png (maximum size : 10kb) – Large 
300 x 50 pixels & gif/jpeg/png (maximum size : 15kb) – Extra Large 
320 x 50 pixels & gif/jpeg/png (maximum size : 15kb) – Extra Extra Large 
(Smartphone) 
Text Ads 
 A text link that allow advertising text links to rotate 
on specific placements 
 Seems to be part of your mobile web site 
(example : part of your menu listings) 
 Able to IP filter and detect mobile users 
 50 Characters 
 UTF-8 enabled (support all languages) 
Smartphone/ Tablet & 
Desktop Ads 
 Allows advertisers to 
reach out to Tablet users 
 Another viable platform 
to increase interactivity and 
responsiveness with brands and businesses in mobile 
advertising 
 Offers the following Tablet ad sizes to advertisers 
320 x 480 pixels & gif/jpeg/png (maximum size : 40kb) – Large Portrait 
300 x 250 pixels & gif/jpeg/png (maximum size : 40kb) – Rectangle 
250 x 250 pixels & gif/jpeg/png (maximum size : 20kb) – Square 
460 x 60 pixels & gif/jpeg/png (maximum size : 20kb) 
728 x 90 pixels & gif/jpeg/png (maximum size : 40kb) – Leaderboard 
In-app Ads 
 Allows end-user to discover new 
content at various touch points when 
interacting with a mobile app. 
 Effective tactic for brands / developers 
to monetize their mobile app traffic. 
 Additional revenue stream to monetize app traffic other 
than organic traffic generated from app stores to drive 
downloads 
Availability of SDKs that support devices operating on various 
platforms such as Android, IOS, Android Ads Jacket
Ads Format 
Rich Media Ads 
• Supported Platform: Android & iOS 
• Ads Supported formats: 
– 300x50 / 320x416 - Phone 
– 320x50 / 320x416 - Phone 
– 320x50 / 320x480 - Phone 
– 300x250 / 768x660 - Tablet 
– 300x250 / 600x600 - Tablet 
– 728x90 / 1024x660 - Tablet 
– 728x90 / 768x916 - Tablet 
– 728x90 / 768x660 - Tablet 
View Rich Media Expandable: http://ads.buzzcity.net/preview/rmapreview.php?partnerid=8959&cid=895262 
View Rich Media Video: http://ads.buzzcity.net/preview/rmapreview.php?partnerid=8959&cid=895278
Wap/Mobi Site Advertising 
• Advertisers pay for the Ads by bidding on 
BuzzCity Ad Network to reach out to their 
targeted audience and drive traffic to their 
products/services. 
• You earn advertising revenue by serving 
network ads on your mobile sites and/or 
mobile applications and get paid for 
every click (CPC) / 1,000 impressions 
(CPM).
In-App Advertising 
For iPhone & Android App 
Discovering New Content To Induce Clicks 
Without Navigating Away From Your Mobile Application 
In-App Advertisement 
allows your free app to 
show ads and earn you 
revenue when users click 
on ads
Interstitial Ads 
When a visitor access 
from the publisher’s 
website and click on the 
destination link 
Ads displays on this page 
before loading Visitors 
can click on the ads 
(opens a new window) or 
click ‘skip ‘ to access the 
destination page 
Visitor is taken to the 
destination page after 
they click the ‘Skip’. 
Publisher 
Website 
Interstitial Ad Destination Page
Android Ads Jacket 
Enable Full screen ads during launch & exit 
Launch App 
Ads feature before 
the app starts 
Close App 
Ads feature when exit 
the app
Sticky Ads 
The ads will stay at the top of the screen when the user scrolls up and down 
the site.
PUBILSHER INTEGRATION
For Mobile Applications 
Comprehensive Suite Of SDKs 
Supporting Different Device Platforms 
Our Software Development Kits (SDK) allow you to integrate network ads into your mobile 
games and apps, so you continue to earn ad revenue after they are downloaded and 
installed. 
More information available here: 
http://docs.buzzcity.net/wiki/Publisher#For_Application
Desktop/ Mobile Web Developer 
• Integrate with us seamlessly using our HTML5 & JavaScript code on to 
your desktop/mobile sites. 
• With a few lines of coding and copy and paste method, you could 
integrate with us within minutes! 
More information available here: 
http://docs.buzzcity.net/wiki/Publisher#For_Mobile_Web_Site
Widgets 
• Ready Plug-in widgets available for your blogger or sites using WordPress 
templates. 
• Simply register a new account and start monetizing now! 
More information available here: 
http://docs.buzzcity.net/wiki/Publisher#Blog_Widgets
Advanced Integration 
• For advanced publishers, BuzzCity Server-Side API that respond in JSON 
format that allow you to receive the campaigns via server request. 
• Ability to receive up to 10 campaigns for every server request. 
Find out more information at: 
http://docs.buzzcity.net/wiki/Standard_Server_Side_API
AVAILABLE TOOLS
1 
 Indicate a Channel that is most 
relevant to your mobile property 
 Choose the Advertiser Categories 
of ads you want to display 
 Receive email 
notifications of new 
advertisers 
2 
Control Options on Ads Display
Comprehensive Reports to Monitor & 
Evaluate Your Traffic Monetization 
Earning Reports with in-depth breakdown and analysis 
** All earnings shown in your account are Nett revenue.
Getting Started 
• Sign Up As A Publisher Now 
http://www.buzzcity.com/f/register 
• Integrate BuzzCity Ad Codes 
http://docs.buzzcity.net/wiki/Publisher
Thank You 
amanda@buzzcity.com

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BuzzCity Publishing Media Kit 2014 - Monetize Mobile

  • 2. BuzzCity – A leading and performing Global mobile/display ad network that engages the next billions through advertising • Vast and established network of advertisers globally with 8 international operating offices including Singapore (HQ), Bangkok, Cape Town, Jakarta, Johannesburg, Kuala Lumpur, London, Mumbai & Paris • Deep insights and expertise to the diversified mobile landscape in varying markets spanning across the globe particularly Asia and the emerging markets • Simplicity – BuzzCity’s compelling mobile ad delivery technology assists publishers and advertisers by managing global and local campaigns and addressing device & market fragmentation seamlessly. India Vietnam Indonesia Key ad markets United States Saudi Arabia Korea Nigeria South Africa Thailand Mexico Kenya China Egypt Canada Brazil United Kingdom Malaysia Turkey Pakistan Over 20 billion campaigns delivered on a monthly basis across the BuzzCity ad network globally
  • 3. Our Key Valued Proposition to Publishers • The BuzzCity Business Advantage • Immediate global ad dollars readily available for monetization • Diversified global advertising partners - from brands to agencies, mobile content providers, mobile application developers and affiliate marketers to monetize publishers’ traffic effectively and increase fill rates • Enables premium sites / apps to be singly targeted and increasing earnings for publishers • Brand-safe sites/apps are white-listed to attract high earnings • High volume community sites segregated into network channels to attract large budget performance buys. • Dedicated team to pre-screen all campaigns ensuring only the highest quality ads get served to your mobile properties
  • 5. How Publishers Can Earn Advertisers have a choice of CPC, & CPM Model. Revenue share to Publishers is the same for all models. • Adopted by advertisers who seek to run tactical or result - based campaigns • Advertisers are charged only when user clicks on the ad • Publishers earn when user clicks on the ad • Any advertiser can easily start a campaign in 15 minutes. • CPC price is on an auction basis Cost Per Click (CPC) • Adopted by Advertisers who want to run brand campaigns • Advertisers are charged for every 1,000 impressions • Publishers earn for every 1,000 impressions served. • Block booking of inventory for a minimum of 8 days • CPM rates are fixed Cost per Impressions (CPM)
  • 6. Our Key Valued Proposition to Publishers • Simple & Powerful Technology To Manage Fragmentation • A simple & efficient one-time integration to serve ads to your mobile properties across all screens and devices with varying ad requirements and/or targeting • A variety of ad codes and technical integration options to suit publishers’ unique technical needs and environment. • Our codes are powered to optimize publishers’ earnings without compromising on your users’ experience • Dedicated account managers and tech leads to guide publishers throughout the entire integration process • Best Fraud Detection Technology
  • 7. Advertiser Categories Advertisers on our network are classified into one of these 4 channels based on the nature of their mobile sites/ products/ services. As a publisher, you can choose to serve ads from any of these categories: Brand Ads by advertisers that promote products and services offered by a specific brand. General Content Ads by advertisers that promote direct response campaigns (such as click-through to an informational page, fielding product interest or information request surveys, delivering coupons, etc), desktop/mobile apps or content downloads. Religious Ads that contain religious messages Gambling Ads by advertisers promoting campaigns containing gambling and lotteries.
  • 9. Mobile Targeting OS Device Carrier Country Platform In-app Channel Site Targeting* ** Only available for specific publishers & advertisers
  • 10. Desktop Targeting Country OS/ Platform Channel
  • 11. Publisher Channels General Content  Sites/app that include applications & content download, contain contents not moderated by BuzzCity. Community  Sites/app that include user generated content (such as chat, forums, photo sharing, classified, etc.) Portals**  Brand Safes sites/app that contains applications & content download (such as Ringtones, Games, Wallpaper) in directory type listings Entertainment and Lifestyle**  Brand Safes sites/app that contains editorialised lifestyle themed content covering TV & Video; Music & Radio; Magazines; Travel; Shopping; Photography; Health, Beauty & Fitness; Food & Drinks; Sports; Gadgets & Technology; Games News & Information**  Brand Safes sites/app that contains editorialised current affairs content covering News (Global/National/Business/Sports), search, education, books and references, weather, medical and transport information. Utilities**  Brand Safes sites/app that contains productivity tools (such as Organizer, Converter, Navigation, Drawing, etc) ** Brand Safe channels. Publishers need to meet the minimum criteria defined by BuzzCity and classified by BuzzCity
  • 13. Ads Format Image Ads  Place a set codes to allow advertising graphical banner ads to rotate on specific placements  Colorful and attractive  For advertisers, a picture tells a million words  Able to IP filter and detect mobile users  Offers MMA standard banner sizes: 120 x 20 pixels & gif/jpeg/png (maximum size : 10kb) - Standard 168 x 28 pixels & gif/jpeg/png (maximum size : 10kb) - Medium 216 x 36 pixels & gif/jpeg/png (maximum size : 10kb) – Large 300 x 50 pixels & gif/jpeg/png (maximum size : 15kb) – Extra Large 320 x 50 pixels & gif/jpeg/png (maximum size : 15kb) – Extra Extra Large (Smartphone) Text Ads  A text link that allow advertising text links to rotate on specific placements  Seems to be part of your mobile web site (example : part of your menu listings)  Able to IP filter and detect mobile users  50 Characters  UTF-8 enabled (support all languages) Smartphone/ Tablet & Desktop Ads  Allows advertisers to reach out to Tablet users  Another viable platform to increase interactivity and responsiveness with brands and businesses in mobile advertising  Offers the following Tablet ad sizes to advertisers 320 x 480 pixels & gif/jpeg/png (maximum size : 40kb) – Large Portrait 300 x 250 pixels & gif/jpeg/png (maximum size : 40kb) – Rectangle 250 x 250 pixels & gif/jpeg/png (maximum size : 20kb) – Square 460 x 60 pixels & gif/jpeg/png (maximum size : 20kb) 728 x 90 pixels & gif/jpeg/png (maximum size : 40kb) – Leaderboard In-app Ads  Allows end-user to discover new content at various touch points when interacting with a mobile app.  Effective tactic for brands / developers to monetize their mobile app traffic.  Additional revenue stream to monetize app traffic other than organic traffic generated from app stores to drive downloads Availability of SDKs that support devices operating on various platforms such as Android, IOS, Android Ads Jacket
  • 14. Ads Format Rich Media Ads • Supported Platform: Android & iOS • Ads Supported formats: – 300x50 / 320x416 - Phone – 320x50 / 320x416 - Phone – 320x50 / 320x480 - Phone – 300x250 / 768x660 - Tablet – 300x250 / 600x600 - Tablet – 728x90 / 1024x660 - Tablet – 728x90 / 768x916 - Tablet – 728x90 / 768x660 - Tablet View Rich Media Expandable: http://ads.buzzcity.net/preview/rmapreview.php?partnerid=8959&cid=895262 View Rich Media Video: http://ads.buzzcity.net/preview/rmapreview.php?partnerid=8959&cid=895278
  • 15. Wap/Mobi Site Advertising • Advertisers pay for the Ads by bidding on BuzzCity Ad Network to reach out to their targeted audience and drive traffic to their products/services. • You earn advertising revenue by serving network ads on your mobile sites and/or mobile applications and get paid for every click (CPC) / 1,000 impressions (CPM).
  • 16. In-App Advertising For iPhone & Android App Discovering New Content To Induce Clicks Without Navigating Away From Your Mobile Application In-App Advertisement allows your free app to show ads and earn you revenue when users click on ads
  • 17. Interstitial Ads When a visitor access from the publisher’s website and click on the destination link Ads displays on this page before loading Visitors can click on the ads (opens a new window) or click ‘skip ‘ to access the destination page Visitor is taken to the destination page after they click the ‘Skip’. Publisher Website Interstitial Ad Destination Page
  • 18. Android Ads Jacket Enable Full screen ads during launch & exit Launch App Ads feature before the app starts Close App Ads feature when exit the app
  • 19. Sticky Ads The ads will stay at the top of the screen when the user scrolls up and down the site.
  • 21. For Mobile Applications Comprehensive Suite Of SDKs Supporting Different Device Platforms Our Software Development Kits (SDK) allow you to integrate network ads into your mobile games and apps, so you continue to earn ad revenue after they are downloaded and installed. More information available here: http://docs.buzzcity.net/wiki/Publisher#For_Application
  • 22. Desktop/ Mobile Web Developer • Integrate with us seamlessly using our HTML5 & JavaScript code on to your desktop/mobile sites. • With a few lines of coding and copy and paste method, you could integrate with us within minutes! More information available here: http://docs.buzzcity.net/wiki/Publisher#For_Mobile_Web_Site
  • 23. Widgets • Ready Plug-in widgets available for your blogger or sites using WordPress templates. • Simply register a new account and start monetizing now! More information available here: http://docs.buzzcity.net/wiki/Publisher#Blog_Widgets
  • 24. Advanced Integration • For advanced publishers, BuzzCity Server-Side API that respond in JSON format that allow you to receive the campaigns via server request. • Ability to receive up to 10 campaigns for every server request. Find out more information at: http://docs.buzzcity.net/wiki/Standard_Server_Side_API
  • 26. 1  Indicate a Channel that is most relevant to your mobile property  Choose the Advertiser Categories of ads you want to display  Receive email notifications of new advertisers 2 Control Options on Ads Display
  • 27. Comprehensive Reports to Monitor & Evaluate Your Traffic Monetization Earning Reports with in-depth breakdown and analysis ** All earnings shown in your account are Nett revenue.
  • 28. Getting Started • Sign Up As A Publisher Now http://www.buzzcity.com/f/register • Integrate BuzzCity Ad Codes http://docs.buzzcity.net/wiki/Publisher