In work, as in life, sometimes you have to go it alone.
It’s not easy, but it can be done.
April Finnen and Amanda Changuris have learned a thing or two the hard way about doing marketing and communications alone, these are the slides shared during their 75-minute webinar from the Mayo Clinic Center for Social Media, Astute Solutions and Ragan Communications.
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Flying Solo: the One-Person Communications Department
1. Flying Solo
Effective Strategies for a One-Person
Communications Department
April Finnen - @AprilFin
Amanda Changuris - @AmandaChanguris
#HealthWebs
12. Notifications & Monitoring
• Invest in a paid tool
– Argyle Social
• Everything in one place
• Key word searches
• Email notifications for flagged items
• Basic analytics
– HootSuite Enterprise
– Spredfast, Falcon Social, Shoutlet, Percolate
– Radian6
#HealthWebs
13. Notifications & Monitoring
• Use the free tools, too
– Platform Notifications
– Google Alerts
– Talkwalker
– Hyper Alerts
– Nutshell Mail
#HealthWebs
14. Automation
• Impersonal, but practical
– Sharing blog posts to Facebook,
Twitter, etc.
– Sharing an e-newsletter to Twitter
via MailChimp
– Scheduling content to spread it out
#HealthWebs
15. Analytics
• Always be ready to show your work
– Conversions (be creative)
– Relationship-building
• Clicks
• Comments
• Tweets
• Likes
– Email open rates, clicks
#HealthWebs
16. Content Generation
• Gather ideas
– Follow your peers on Twitter
– Subscribe to industry updates
– Use HARO
– Keep it all organized
#HealthWebs
17. Content Generation
• Time management
– Check on streams when task shifting
– Schedule time to write
#HealthWebs
18. Content Generation
• Repurpose your content
– Press release blog post
– Blog post e-newsletter
– YouTube blog post e-newsletter
(and on your website, of course)
#HealthWebs
19. Content Generation
• Recruit help
– Guest blog posts, tweets, etc.
– Ask for ideas
– Make it easy for others
to contribute
#HealthWebs
20. Content Generation
• Use an editorial calendar
• Think ahead
• Establish a strategy and stick with what works
• Start here: http://bit.ly/SMEditorial
#HealthWebs
21. Solo, but Mighty
• Solve problems
• Share your successes
• Ask why, and what if
• Set up layered notifications
• Get comfortable with analytics
• Establish a content generation strategy
#HealthWebs