The document discusses how the COVID-19 pandemic has increased awareness of the importance of personal health and wellness. It emphasizes that health is wealth, and that the pandemic has exposed truths about nutrition and wellness. The pandemic will change how well-being develops globally in the post-pandemic era, with people seeking ways to support their immune systems. Millennials in particular are more focused on health and wellness experiences over material goods. The wellness industry is growing as companies add more health and wellness products and brands promote healthier lifestyles on social media. Digital technologies also support more patient-centered healthcare models.

1. HEALTH AND WELLNESS
POST PANDEMIC
Name: Aman Cyril Mendonca
Student ID - 165676198
Course: Digital Marketing
Course Code: MKM915ZAA
Professor In charge - Prof. Jonathan Sy
Assignment: Digital Digest 2 of 3

2. - To emphasize on the importance of health &wellness.
- To understand the impact of Health & wellness.
OBJECTIVE

3. INTRODUCTION
It is rightly said that “Health is Wealth”. Pandemic has taught everyone how important it is to
indulge in self-care. If something positive comes out of the coronavirus pandemic well, the focus
is likely to be more on individual health and wellness.
The global spread of Covid19, which has universally affected all aspects of life and shocked
people, has also brought an abundant awareness of personal health and well- being to the
forefront of human care. The pandemic has exposed critical truths related to nutrition, health and
wellness.
With this unexpected crisis that has dramatically changed almost every part of the global supply
chain in every industry, the burgeoning world of health and wellness is no exception.
By understanding this, the pandemic will also change the way well-being develops around the
world in the post-pandemic era.

4. WHERE ARE WE NOW ?
• COVID-19 has made us all realized the importance of having a healthy
immune system. The benefits of immunity continue to resonate as
people seek ways to support their immune systems and protect
against COVID-19 and other diseases.
• It will take us lot of time to recover from the impact of COVID-19 as
there will be a push toward more holistic health. Nutrition will be
used as the foundation of health, both mental and physical. Healthy,
nutrient-rich foods will be used to promote physical, mental, and
emotional well-being.
• Sustainable ingredients, healthier products and nutritional equity
go hand in hand for a better future.

5. Many factors contribute to the growth of health & wellness industry.
In particular, Millennials are more lifestyle oriented, placing a higher value on health and
wellness than material goods than ever before. According to data from Eventbrite, 78% of
millennials would choose to spend money on a desirable experience rather than buying physical
goods.
At the same time, wellness has become a kind of religion for some consumers, leading to the
emergence of non-traditional sources to create healthier, happier and more balanced lifestyles.
As consumer demand increases, businesses are joining the trend. Lot of companies plan to
diversify their portfolio by adding health & wellness products in their offerings.
Brands are leveraging social media to promote 'lifestyles with ambition,' making it easier than
ever to embrace the wellness mindset. Beyond “ambitious lifestyles”, brands emphasize
authenticity, health & hygiene.
THE RISE OF WELLNESS INDUSTRY

6. GLOBAL IMPACT OF
HEALTHAND
WELLNESS
Digital technologies support health systems efforts to shift to
new models of patient-centered care and help them develop
"smart health" approaches to increase access and affordability,
improve quality, and reduce costs. Being healthy is not a new
concept, but several macro factors have changed the way
consumers think and shop for health. Every genre has different
needs and different brands to cater to these needs. Covid19
has made us all aware how important it is to stay fit to keep
viruses away from us.

7. WHAT CAN BE DONE ?

8. Get Help.
1. Talk to your
doctor.
If you think you are overindulging in
certain things and are unable to
control then ask for help.
2. Reach out to other
people.
Don't feel you are all alone in this
journey of adopting a healthy
lifestyle. Discuss with your friends.
3. Seek more health
information.
Reading from the right sources will
enlighten you and you'll abe able to
take right decisions about your diet.