this is the presentation of the digital marketing and its type . SEO and its types and blogspot.com etc....

1. Digital marketing
 Digital marketing is the marketing of products or
services using digital technologies on the Internet,
through mobile phone Apps, display advertising,
and any other digital mediums. Digital marketing
channels are systems based on the Internet that
can create, accelerate, and transmit product value
from producer to a consumer terminal, through
digital networks.

2. Types of digital marketing
 1. Search Engine Optimization (SEO)
 2. Search Engine Marketing and Pay-Per-Click
Advertising
 3. Social Media Marketing
 4. Content Marketing
 5. Affiliate Marketing
 6. Influencer Marketing
 7. Email Marketing
 8. Viral Marketing

3. We are creating website in the
blogspot.com
WHAT IS THE BLOGSPOT.COM
 Blogger is a blog-publishing service that allows multi-user blogs
with time-stamped entries. It was developed by Pyra Labs, which
was bought by Google in 2003. The blogs are hosted by Google
and generally accessed from a subdomain of blogspot.com. Blogs
can also be served from a custom domain owned by the user (like
www.example.com) by using DNS facilities to direct a domain to
Google's servers. A user can have up to 100 blogs per account.
 Up until May 1, 2010, Blogger also allowed users to publish blogs
to their own web hosting server, via FTP. All such blogs had to be
changed to either use a blogspot.com subdomain, or point their
own domain to Google's servers through DNS

4. Creating blog

5. My name is
trandingfashionpoint.blogspot.com

7. Search Engine optimization(SEO)
 Search Engine Optimization or SEO refers to the process of
growing your online visibility in non-paid (organic) search
engine results. SERPs or search engine results pages appear
to users after they search for a given set of keywords using a
search engine like Google or Bing. Each user receives an
individualized results page based on keywords, the user’s
location at the time of searching, and their browsing
history.
 Organic search results appear in a list and are ranked using
the search engine’s algorithm. As users change the way they
search and engage with online content, these algorithms
change. The higher you rank on a SERP, the more traffic is
directed to your site and the more chances of making a
passive visitor an active customer.

8. Two types of the (seo)
1. On-page SEO: On-page SEO is the practice of optimizing
individual web pages in order to rank higher and earn more
relevant traffic in search engines. On-page refers to both the
content and HTML source code of a page that can be
optimized, as opposed to off-page SEO which refers to links
and other external signals.
2. Off-page SEO: Off page SEO refers to techniques that can
be used to improve the position of a web site in the search
engine results page (SERPs). Many people associate off-page
SEO with link building but it is not only that. In general, off
Page SEO has to do with promotion methods – beyond
website design –for the purpose of ranking a website higher
in the search results.

9. Tools of the (SEO)
1 Google keyword planner
2 Google Webmaster
3 Google Analytics

10. Google keyword planner
 Keyword Planner is a free Google Ads tool for new or
experienced advertisers that’s like a workshop for
building new Search Network campaigns. You can use
Keyword Planner to search for keywords and see how a
list of keywords might perform. Keyword Planner can
also help you choose competitive bids and budgets to
use with your campaigns.
 This article goes over the ways you can use Keyword
Planner to lay the groundwork for a successful
campaign.

11. Google keyword planner tool

12. Google webmaster
 The Google Webmaster Tool (Or Google Search
Console) is a totally free and vitally valuable service
offered by Google to all website admins. Google Search
Console allows you to monitor your site’s execution,
submit content for crawling, recognize issues, expel
content you do not need to index, see the search
inquiries that influenced guests to your site, screen
backlinks and a lot more. Before going into details, let
us first understand what is Google Webmaster Tools or
Google Search Console.

13. Google webmaster tool

14. Google Analytics
 he tool allows you to track websites, blogs, and social networks.
In addition, it puts at your disposal predetermined and
customizable reports. As indicated in its entry in Wikipedia,
Analytics “offers grouped information of the traffic that arrives
at the websites according to the audience, the acquisition, the
behavior, and the conversions carried out on the website.” And
also, Google Analytics is the dominant tool. It offers more data
and metrics than any other.
It works on elements as varied and vital as the following:
•Number of visits
•Their duration
•Sources of traffic
•Visited pages

15. Google Analytics tool

16. SEO AUDIT TOOL
What is SEO Audit Tool ?
 SEOptimer is a free SEO Audit Tool that will perform a
detailed SEO Analysis across 100 website data points,
and provide clear and actionable recommendations for
steps you can take to improve your online presence and
ultimately rank better in Search Engine Results.

17. How do you do an SEO audit?
 1 Check that only ONE version of your site is
browseable
 2 Start a website crawl. ...
 3 Check Google for indexation issues. ...
 4 Check that you rank for your brand name. ...
 5 Manually perform some BASIC on-page SEO checks.
...
 6 Dig deeper into more on-page issues in the crawl
report. ...
 7 Check for duplicate and thin content.

18. SEO Audit tool