Good morning,My name is Sergei Sudlenkov, I’m working for HP as in the CIS cloud competence centre, and it’s a pleasure to be here today.Cloud computing, a hot topic, with as so many definitions as people you’re talking to. There are big supporters and strong critics.Forrester Research have expressed criticism about the nature of and motivations behind the push for cloud computing. They describe "cloud washing" in the industry whereby companies re-label their products as cloud computing resulting in a lot of marketing innovation on top of real innovation. … there a lot of truth in that! They see cloud computing as revolutionary in the long term but over-hyped and misunderstood in the short term, representing more of a gradual shift in our thinking about computer systems and not a sudden transformational change.Larry Ellison, CEO of Oracle Corporation once stated that cloud computing has been defined as "everything that we already do" and that it will have no effect except to, and I quote him: "change the wording on some of our ads“. Oracle Corporation have made a big about turn and have launched a cloud computing center and products. We’ve seen in the past, other terminology hits like App Service Provider, Software as a Service, Utility computing, Grid computing, On demand computing and so on. So It’s worth the effort to share another perspective Richard Stallman (founder of ‘free’ software movement – GNU project & free software foundation) said that cloud computing was simply a trap aimed at forcing more people to buy into locked, proprietary systems that would cost them more and more over time. "It's stupidity. It's worse than stupidity: it's a marketing hype campaign", he told The Guardian. "Somebody is saying this is inevitable – and whenever you hear somebody saying that, it's very likely to be a set of businesses campaigning to make it true.“In all this we must try to be as unbiased as possible.
Key pointsBusinesses want the perceived benefits of cloud nowIT needs to maintain control, but is hindered by sprawlCIO’s are looking to private clouds to bring the benefits of public could with control & security of internal ITNotesFrom a business perspective, appeal of cloud is clear: speed, flexibility, economics. The idea of going to a portal to request a service that is instantly provided has innate appeal, particularly compared to the experience they have with most internal IT departments. It only takes a credit card. For many years, businesses are asking for better user experience with intuitive user interface, access to data and their business processes anytime, anywhere. They want access fast at Internet speed now and last but not least they want a flexible model that adapts to the business changes.So, businesses are adopting cloud 5X faster than IT expected. All they need is a credit card to get an IT environment. While end users believe it is allowing them to respond faster to their business needs, without a comprehensive plan and governance model, they could jeopardize the security of their enterprise data and applications. Additionally, CIO’s cannot effectively track, measure and budget for this shadow IT so businesses don’t have a true picture of how their resources are used. CIO’s are struggling with 70% of resources captive in maintenance & operations. So, CIO’s are looking to private clouds to allow them to bring many of the benefits of public cloud with the control and security of internal IT.
We have a portfolio of solutions, products and services that will give customers the best answer for them. Each customer will have their own starting point perhaps in workshops, perhaps as a turnkey system, perhaps a basic virtualisation solution.We work from ONE architecture which allows us to provide infrastructure, platform and software applications as a service. This covers products and software from each BU. The ONE architecture is used to create extensible cloud solutions extending from a basic turnkey capability according to where software delivers explicit value. CSA for Matrix adds application lifecycle management. CSA adds (and can be sold stand-alone) workflows through-out IT, heterogeneous infrastructure support, and full stack management.We have massive capability the challenge is to identify the right pieces and then have a simple message.
One key simple message is that much of what is required for cloud is well known and may already exist in a customer. The infrastructure parts are a subset of the converged infrastructure proposition we make. The cloud service automation (CSA) is built from ex Opsware (now BTO) software like Operations Orchestration.
HP differentiator:Unique ppt free, interactive workshop formatComprehensive cloud topic coverage from concepts to financials and technology architectureCustomized roadmap discussion and focusCross-BU and cross-team facilitation addressing people, process aspects of convergenceDesigned for action and execution with roadmap linkage
Key pointsFixed price for up to 4 compute servicesIncludes infrastructure based on Matrix as well as the professional services to get the compute service up & runningIncludes delivery of core cloud functionality that can be extended to other cloud servicesNotesNow lets look at under the covers of Cloud Start Solution: It is basically fixed price and scope for services, hardware and software, ready for use 30 days after HW installation and start-up and delivers end to end cloud compute service experience, delivering up to 4 compute services (Windows & Linux, small and medium)What does it include? Set of services providing true cloud user experience: Initially launching this for ‘compute service’ HP is providing true cloud experience to users. It includes the planning, the implementation of the compute services, and other cloud functionality like backup, security and chargeback. Importantly, this cloud functionality can be extended to other services as an environment grows. Delivery of these services from pooled, shared, efficient cloud-enabled platform – BladeSystem Matrix: Matrix is the backbone of the cloud, providing the core self-service portal, the infrastructure provisioning and capacity optimization. Since Matrix is already integrated by design, it’s easy to build services right away.Application lifecycle: CloudStart can easily integrate application provisioning and monitoring through the addition of CSA for Matrix – more on that in a minute. The whole solution is integrated by HP experts. Our experts start from customer needs while providing workshop and planning services to define cloud computing needs, pricing and functionality options for our customers….This solution is unique in the industry – no one else has all the ingredients to pull this off.