Presentation on using video for viral marketing from SMX London 2007. See the full presentation, with notes and live links, at http://www.altogetherdigital.com/20071120/viral-marketing-presentation-from-smx-london/

1. From Lap-Tops To Blenders / Making Video Viral Ciarán Norris, SEO & Social Media Director

6. Viral Marketing / Freaky Lap-Tops

7. Viral Marketing / Freaky Lap-Tops

8. Viral Marketing / Freaky Lap-Tops

9. Viral Marketing / Freaky Lap-Tops

10. Viral Marketing / Freaky Lap-Tops

11. Viral Marketing / Freaky Lap-Tops 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Level of success Number of views target 5,000,000 1,600 8,000 40,000 200,000 1,000,000 Very poor Poor Ok Very good Excellent Outstanding results

12. Viral Marketing / Freaky Lap-Tops Equivalent to $10m of ads/PR

14. Social Media / Who Wants An iPhone? 2,217,541 views in 2 months 2,534,460 views in 4 months

15. Social Media / Who Wants An iPhone?

16. Social Media / Who Wants An iPhone? 650% uplift in sales

18. Viral Marketing / Piggy Backing 650% uplift in sales

19. Viral Marketing / Piggy Backing

20. Viral Marketing / Piggy Backing

21. Viral Marketing / Piggy Backing

23. Viral Marketing / How Not To Do It!

24. Viral Marketing / How Not To Do It!

26. Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com Questions?

27. Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com