This report addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?
1. By Rebecca Lieb
With Jaimy Szymanski and Susan Etlinger
Includes input from 27 ecosystem contributors
A Market Definition Report
Defining and Mapping the
Native Advertising Landscape
Altimeter Research Theme: Me-cosystem
Sept. 10, 2013