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IntroducingCypress Communications<br />Unified Communications as a Service and Managed Network Services<br />Presented By:<br />Scott Alter<br />Strategic Account Manager<br />Cypress Communications<br />

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<ul><li>Why Unified Communications as a Service?

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Why Now?

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Why Cypress?

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Networks and Platforms

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Cypress Solutions

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About Cypress Communications</li></ul>Businesses of all sizes thrive under a Cypress.<br />Agenda<br />2<br />Agenda<br />

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Why UnifiedCommunications as a Service?<br />3<br />Why UCaaS?<br />

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Unified Communications<br />Integrated Communications<br />Voice, data & Internet<br />Voicemail, email and messaging<br />Video and application sharing<br />Audio, web and video conferencing<br />ACD and contact center<br />Phone, mobile and PC<br />Enterprise Convergence<br /><ul><li>Networks and systems

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Software and applications

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Processes </li></ul>Real-Time<br />Presence, VoIP and IM<br />Collaboration<br />Team spaces, share files and desktops<br />Centralized Control and Management<br />Why UCaaS?<br />4<br />

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Why Firms ImplementUnified Communications<br />5<br />Why UCaaS?<br />

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UCaaS: Unified Communications as a Service<br />You get all of the features of unified communications, plus…<br />Fully-managed end-to-end solution: network, access, LAN, WAN, phones, routers, soft client, integration.<br />No upfront capital expense. Like SaaS, pay for usage, not ownership. <br />No risk of technology obsolescence.<br />Maintenance and upgrade costs are bundled intothe offering.<br />Business continuity assurance withdata failover and redundancy.<br />Custom-designed solution.<br />Guaranteed voice quality, network availability.<br />6<br />With UCaaS, IT can maintain service levels & deliver business value while reducing IT expenditures.<br />Why UCaaS?<br />

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Why UCaaS?<br />Lower Costs<br />No capital expense <br />No ongoing maintenance costs<br />Technology risk avoidance<br />Operational cost improvements<br />Economies of scaling<br />7<br />Increase Efficiency with Technology Management<br />Secure Operations with Business Continuity<br />After a steam pipe explosion,we had to evacuate our office building.Working from home, we used our soft phones to call customers. C4 IP worked beautifully. For the next three weeks, we operated this way and secured over $500,000 in revenue. With our old PBX system, we would have been in serious trouble.<br />Why UCaaS?<br />NikHakimian, Operations ManagerBerkshire Capital Financial<br />

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Why UCaaS Now?<br />8<br />Why Now?<br />

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<ul><li>“IT asset ownership is a choice,not an obligation.”

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“Enterprises are embracing hosted models—software as a service (SaaS), cloud services, LAN/WAN services, desktop management, business continuity and hosted unified communications.”</li></ul>“Hosted IP voice services market will increase from $505 million in 2009 to $1.2 billion in 2012.”<br /><ul><li>“Unified Communications market will triple in size to almost $18 billion by 2014.”

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“Enterprises should prepare for the long-term migration to managed services and the shifting role of the IT professional in a world dominated by cloud services.”</li></ul>9<br />Why Now?<br />Source: Gartner and IDC<br />NewCommunications Paradigms<br />

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Get More<br />Spend Less<br />Advanced unified communications functionality.<br />Facilitate decision making.<br />Faster business operations.<br />Quicker time to market.<br />Improved customer satisfaction increases revenues.<br />No capital expense<br />No on-going maintenance costs<br />No need to hire or train IT staff. <br />Lower operational business costs, travel, training, etc.<br />10<br />Why Now?<br />UCaaS Offsets Economic Pressures<br />

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Case Study: Mid-Size International Professionals Services Firm<br />Business Highlights:<br />100 employees<br />2 U.S. offices<br />55 remote international employees <br />Requirements:<br />Unified Communications features <br />Common dialing plans<br />Ability to support teleworkers and remote offices<br />11<br />Sample 3-Year TCO<br />Why Now?<br />

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Why Cypress?<br />12<br />Why Cypress?<br />

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Cypress Communications: the Leading Provider of Unified Communications as a Service (UCaaS)<br />13<br />INTERNET<br />PSTN<br />UnifiedCommunicationsas a Service<br />Remote Offices<br />VOICE<br />INTERNET<br />Servers<br />Applications<br />Network<br />Firm HQ<br />

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What Makes Cypress Unique?<br />14<br />Enterprise<br />End-to-end technology management<br />Cloud-based<br />QoS managed from cloud, across LAN to handset<br />No CapEx<br />Inherent disaster recovery and business continuity<br />Integrated PBX, unified messaging, collaboration mobility, and managed network services.<br />National & international coverage<br />Managing business communications for 25 years<br />Cypress Cloud<br />Enterprise LAN<br />Router<br />Cypress manages communications from the cloud, across WLAN, LAN, and down to each handset.<br />Why Cypress?<br />

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What Gartner Analysts Say About Cypress <br />15<br />challengers<br />leaders<br />Magic Quadrant: UCaaS (Dec. 2009)<br />“Cypress classified as “visionary” for demonstrating a clear understanding of the UCaaS market and offering a strong and differentiating approach to one or more core areas.<br />Broad offerings—VoIP, UM, click-to-dial, conferencing, video, desktop sharing, presence, LAN management, WAN services & contact center.<br />Proactive customer service complimented by automated provisioning tools.”<br />SWOT: AT&T (Nov. 2009)<br />“AT&T does not view managed services for SMBs as a high priority. Consequently, many network and application specialists (for example, Cypress Communications) succeed in AT&T's legacy footprint.<br />Vendor Rating: Verizon (June 2009)<br />“Verizon is losing SMB marketshare to nimble competitors, such as Cypress.”<br />Dataquest Insight: Microsoft’s Hosted UC is Set to Disrupt Traditional Channel Partner Supply Chain (Nov. 2008 2009)<br />“Cypress recognized as a telephony vendor with a Microsoft OCS development initiative.”<br /><br />Microsoft<br /><br /><br />AT&T<br /><br />Google<br />Cisco<br /><br /><br /><br /><br />Verizon<br />IBM<br /><br />Telus<br /><br />BT<br />Skype<br /><br /><br />CallTower<br />OrangeBusiness Services<br /><br />Cypress Communications<br /><br /><br />PanTerraNetworks<br /><br />LightEdge<br />Nortel<br />BellCanada<br />niche players<br />visionaries<br />Gartner UCaaS Magic Quadrant, Dec. 2009<br />Cypress has been mentioned in 17 Gartner reports.<br />

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Cypress Network and Platform<br />16<br />

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Industry-Leading Core Switching Platforms<br />17<br />Branding:Cypress C4 IP<br />Branding:Cypress C4 Office<br />Branding:Cypress C3<br />Carrier-gradesoftswitch & Multimedia platform<br />Communications, collaboration & unified messaging servers<br />SIPsoftswitch & unified messaging platforms<br />Unifiedmessaging<br />platform<br />Carrier-gradesoftswitch<br />Why Cypress?<br />

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Network Monitoring and ManagementReliability, Survivability, Redundancy and Quality of Service<br />18<br />Architected for VoIP<br />National MPLS network<br />99.999% SLA guarantee<br />Voice prioritization<br />QoS managed from handset across LAN/WAN and IP network<br />Real-time monitoring, 24x7 <br />Meshed, logical and virtual paths <br />Redundant devices <br />Designed to automatically detect potential faults and self correct<br />Best-of-breed routers—Cisco and Juniper<br />Why Cypress?<br />

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19<br />Network Management Methodology<br />Monitor Customer-Specific Schematics<br />Monitor real-time performance <br />Proactive management ensures optimal customer experience and effective resource utilization<br />Intelligent event diagnosis and automated assignment / escalation<br />Aggregate measurements for trend analysis<br />Measure jitter, latency and Mean Opinion Score<br />Monitor Network, Market, Switchesand Components<br />Why Cypress?<br />

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Cypress Solutions<br />20<br />

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C4 IPCommunications<br />21<br />CONNECT<br />COMMUNICATE<br />CONTINUE<br />COLLABORATE<br />Cypress helps businesses to effectivelyconnect, communicate, collaborateandcontinueby managing their phone, voice, data and Internet and providing advanced IP communication features and services.<br />C4 IP<br />Why Cypress?<br />

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Connectto the Cypress cloud for exceptionalcall quality and high-speed data transfer.<br />22<br />C4 IP<br />Provides access to all communication services<br />Don’t purchase separately<br />Built into the solution:<br /><ul><li>Local

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Long Distance

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International

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Internet Access</li></ul>INTERNET<br />PSTN<br />CONNECT<br />COMMUNICATE<br />COLLABORATE<br />CONTINUE<br />connect<br />

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Communicatewith enterprise-grade PBX features, IP phones and unified messaging.<br />Enterprise-Grade PBX Features<br />C4 IP<br /><ul><li>4-digit dialing

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Account codes

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One-button transfer

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Hunt groups

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Receptionist handsets

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Shared call appearances</li></ul>CONNECT<br />Advanced IP Phones<br />COMMUNICATE<br /><ul><li>Multiple phone types to match user needs

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Bluetooth integration</li></ul>COLLABORATE<br />Unified messaging<br />CONTINUE<br /><ul><li>Synchronize voicemailand email</li></ul>communicate<br />23<br />

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Collaboratewith anyone, anytime, anywhere.<br />24<br />C4 IP<br />CONNECT<br />COMMUNICATE<br />COLLABORATE<br />CONTINUE<br />collaborate<br />

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Continueto communicatebusiness-as-usual anywhere, no matter what.<br />25<br />C4 IP<br />Is your firm ready for unplanned events?<br /><ul><li>Tornadoes (1,000 tornadoes hit the U.S. annually.)-NOAA

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Hurricanes

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Pandemic – H1N1

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Power Outages

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Water main break</li></ul>Industry regulation requirements?<br />Do you have sufficient financial and personnel resources?<br />CONNECT<br />COMMUNICATE<br />COLLABORATE<br />U.S. Heath Officialssay 20 to 40 percent of Americans could become ill from swine flu over thenext two years.<br />CONTINUE<br />continue<br />CNN8/13/09<br />

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Cypress Ensures Business Continuity<br />POP Diversity<br />Network & Circuit Diversity<br />Equipment redundancy<br />WAN Failover<br />Continue to communicate with any Internet connection<br /><ul><li>Make and receive calls

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Get voicemail

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Java-based soft client</li></ul>26<br />continue<br />

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AboutCypress Communications<br />27<br />

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Cypress is the leading provider of hosted unified communications in North America. <br />28<br />Snapshot<br /><ul><li>Headquarters: Atlanta, GA

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Sales and operational coverage throughout North America

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25+ years of experience managing enterprise communications

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Voice and Internet Services, fully managed to desktop

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Managed Network Services

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Advanced IP Telephony Services

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Unified Communications as a Service

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Private network optimized for VoIP and Unified Communications

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6,000 customers and 60,000 handsets

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Over 20,000 unified communication seats installed; projected to exceed 35,000 seats by end of 2010

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Customers include technology, legal, commercial real estate, financial services and insurance companies, among others</li></ul>Product Portfolio<br />Customers<br />Why Cypress?<br />

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Select Customer List<br />29<br />

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Cypress Awards<br />VON Innovator<br />Association for Corporate Growth (ACG) Phoenix Award<br />Unified Communications Magazine 2008 Product of the Year<br />TMC Next Generation Network Innovation<br />Communications Solutions 2008 Product of the Year<br />2009 Unified Communications TMC Labs Innovation<br />2009 Internet Telephony Magazine TMC Labs Innovation Award<br />2009 Customer Interaction Solutions Magazine TMC Labs Innovation Award <br />2009 Internet Telephony IT Excellence Award <br />2009 Unified Communications Excellence Award<br />2009 Customer Interaction Solutions Product of the Year<br />TMCNet Unified Communications Solution of the Year<br />Frost & Sullivan Innovation Award for VoIP Business Continuity<br />TMC Labs Innovation Award<br />VAR Business 500<br />Technology Marketing Executive of the Year<br />Communications Solution 2007 Product of the Year<br />Excalibur Award for Technology Excellence<br />INTERNET TELEPHONY Excellence Award<br />Unified Communications Excellence Award<br />Internet Telephony Magazine Product of the Year<br />Frost & Sullivan: Innovation Award for Hosted UC<br />EVP of Marketing wins Voip-Biz.News' Person of the Year<br />Why Cypress?<br />30<br />

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Questions?<br />31<br />

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Case Studyand TCO Examples<br />32<br />

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Case Study: Global Law Firm<br />Business Highlights:<br /><ul><li>Cypress hosted UC user for 2 years

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11 U.S. locations

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2,800 handsets, 1,800 employees and partners

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One of the largest hosted UC deployments

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Selected Cypress for reliability, improved productivity and lowered costs</li></ul>33<br />Sample 3-Year TCO<br />“With C4 IP,our employees have the latest technology to enhance productivity, creating real value for our clientswhile sustaining voice qualityand lowering our total costof ownership.”<br />Warren Jones, Managing Director, wJones & Co., formerCIO, Pillsbury Winthrop Shaw Pittman<br />

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Case Study: Mid-Size Law Firm<br />Business Highlights:<br />60+ employees at 1 U.S. locations<br />Requirements:<br />Unified Communications features <br />Installation within 60 days<br />Needed flexibility for future growth<br />34<br />Sample 3-Year TCO<br />“We considered buying andmaintaining a phone system…butthe total cost of ownership was way too high. The annual maintenance alone was cost prohibitive at$48,000 a year.” <br />IT Manager atMid-Size Law Firm<br />

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Case Study: Mid-Size International Professionals Services Firm<br />Business Highlights:<br />100 employees<br />2 U.S. offices<br />55 remote international employees <br />Requirements:<br />Unified Communications features <br />Common dialing plans<br />Ability to support teleworkers and remote offices<br />35<br />Sample 3-Year TCO<br />Why Now?<br />

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Case Study: Large Financial Services Firm<br />Business Highlights:<br />1000 employees<br />6 U.S. offices<br />300-person call center<br />Requirements:<br />Unified Communications features <br />Common dialing plans<br />Ability to support remote call center employees<br />Contact recording and Quality Management<br />36<br />Sample 3-Year TCO<br />Why Now?<br />

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ACD and Contact Center<br />37<br />

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C4 IP Contact Center Solutions<br />Improve productivity and profitability with Cypress’ integrated Contact Center solutions.<br />38<br />ACD provides basic call routing to evenly distribute incoming calls among a group of agents, including real-time displays on IP phones.<br />ACD Advanced adds software-based real-time and historical call reporting and real-time queue configuration control.<br />Contact Center offers the flexibility of advanced skills-based routing, real-time and historical reporting, web-based administration, integrated multimedia contact management, IVR and computer telephony integration (CTI) options.<br />Why Cypress?<br />

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Contact Recording and Quality Monitoring<br />39<br />Listen at any point in the recording.<br />Easy to define searches.<br />Hosted CRQM solution<br /><ul><li>Lower total cost of ownership

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No premise hardware required</li></ul>Quality Monitoring<br /><ul><li>Monitor synchronized voice and data interactions on every call or on-demand, as needed.

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Share Recordings as a teaching tool for agents, improving performance.

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Detailed Audit Trails satisfy legal and regulatory requirements.</li></ul>Contact Recording<br /><ul><li>Helps Meet Compliance Requirements

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Intelligent Call Archiving

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Simplifies Dispute Management</li></ul>Why Cypress?<br />

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Managed Data Services<br />40<br />

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MPLS VPN – Private Data Networking<br />41<br />MPLS VPN Benefits<br />Saveon access costsby using a single network for voice and data across enterprise locations.<br />Ensure quality.Traffic prioritization ensures that critical and real-time data is given right of way.<br />Performance.MPLS encapsulation and switching provides superior performance over Internet-based CPE IP VPNs.<br />Carrier-class MPLS-based<br /><ul><li>Private Network service

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Any-to-any connectivity</li></ul>Delivers IP Qualityof Service (QoS) with four IP Classes of Service:<br /><ul><li>Real Time [RT]

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Critical Data [CD]

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Business Critical [BC]

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Commodity Internet [CE]</li></ul>Why Cypress?<br />

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C4 IP Failover Solutions<br />42<br />VoIP FailoverVoIP traffic redirects to your existing public or private connection.<br />VoIP and PublicInternet FailoverBi-directional failover between the C4 IP private network and your third-party Internet provider.<br />VoIP and PrivateData Failover Bi-directional failover between the C4 IP private network and your third-party private data network provider.<br />Why Cypress?<br />

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C4 IP Solutions<br />43<br />Cypress manages:<br /><ul><li>Equipment—Routers, LAN Switches and UPS Devices

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Version releases, patches and upgrades

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Desktop IP phones

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Voice LAN</li></ul>Cypress can also manage:<br /><ul><li>Data LAN

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Premise-based Firewall

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Private Data Networks</li></ul>Cypress <br />Cloud<br />PSTN<br />Media Gateway<br />HQ Location<br />Internet<br />Metro E<br />Cypress Voice & Data LAN<br /><ul><li>Cisco Router

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Cisco Switch

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UPS</li></ul>Bundled T1s<br />T1<br />Cable / DSL<br />Branch Office<br />Remote <br />Worker<br />Branch Office<br />Cypress Voice & Data LAN<br /><ul><li>Cisco Router

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Cisco Switch

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UPS</li></ul>Cypress Voice & Data LAN<br /><ul><li>Cisco Router

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Cisco Switch

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UPS</li>