This is what I presented to my SEO Team after Google's 4 back2back updates in 13 days!

1. A Revolution
In
Search Engine Optimization
ON :
Thursday, October 18, 2012
With:
Altaf Gilani, Project Manager
Re-defining Search Engine Optimization….

2. Panda Update #20 - Sept. 27, 2012
For More Info: http://searchengineland.com/google-panda-update-20-released-2-4-of-english-queries-impacted-135291

3. EMD Update #1 - Sept. 28, 2012
For More Info: http://searchengineland.com/low-quality-exact-match-domains-are-googles-next-target-134889

4. Penguin Update #3 - Oct. 5, 2012
For More Info: http://searchengineland.com/google-penguin-update-3-135527

5. Top Heavy #2 - Oct. 9, 2012
For More Info: http://searchengineland.com/google-page-layout-algorithm-update-135847

6. 4 Major Updates by Google in 15 Days
(Sept 27 to Oct 09, 2012)
• Panda Update 20: Sept. 27, 2012
• EMD Update 1: Sept. 28, 2012
• Penguin Update 3: Oct. 5, 2012
• Top Heavy 2: Oct. 9, 2012
Defining Search Engine Optimization….

7. Panda’s History
• Panda Update 11, Feb. 27, 2012 (no change given;
• Panda Update 1, Feb. 24, 2011 (11.8% of queries;
announced; English in US only) announced)
• Panda Update 12, March 23, 2012 (about 1.6% of
• Panda Update 2, April 11, 2011 (2% of queries;
queries impacted; announced)
announced; rolled out in English internationally)
• Panda Update 13, April 19, 2012 (no change given;
• Panda Update 3, May 10, 2011 (no change given;
belatedly revealed)
confirmed, not announced)
• Panda Update 14, April 27, 2012: (no change given;
• Panda Update 4, June 16, 2011 (no change given;
confirmed; first update within days of another)
confirmed, not announced)
• Panda Update 15, June 9, 2012: (1% of queries;
• Panda Update 5, July 23, 2011 (no change given;
belatedly announced)
confirmed, not announced)
• Panda Update 16, June 25, 2012: (about 1% of
• Panda Update 6, Aug. 12, 2011 (6-9% of queries in
queries; announced)
many non-English languages; announced)
• Panda Update 17, July 24, 2012:(about 1% of
• Panda Update 7, Sept. 28, 2011 (no change given;
queries; announced)
confirmed, not announced)
• Panda Update 18, Aug. 20, 2012: (about 1% of
• Panda Update 8, Oct. 19, 2011 (about 2% of
queries; belatedly announced)
queries; belatedly confirmed)
• Panda Update 19, Sept. 18, 2012: (less than 0.7%
• Panda Update 9, Nov. 18, 2011: (less than 1% of
of queries; announced)
queries; announced)
• Panda Update 20 , Sep. 27, 2012 (2.4% English
• Panda Update 10, Jan. 18, 2012 (no change given;
confirmed, not announced) queries, impacted, belatedly announced

8. Other Updates History
Top Heavy /
Page Layout Algorithm
Top Heavy 1: Jan. 19, 2012 (impacted less
than 1% of English searches)
Penguin History
• Penguin 1: April 24, 2012 (3.1%)
• Penguin 2: May 26, 2012 (less than 0.1%)
• Penguin 3: Oct. 5, 2012 (0.3%)
Exact Match Domain
EMD #1, Nov 11, 2010 (no change given;
confirmed, not announced)

9. Now?
What to do?
Defining Search Engine Optimization….

10. My Top 20 Tips
1. Don’t Over use Exact Match Domain Names
2. Unique Content on Your Website’s each and every page
3. NO Canonical issue:
a. With and without WWW
b. One Content should not be served on 2 different URLs
4. Do not stuff Keywords in
i. Title
ii. Metatags
iii. Header Tags
iv. Body Content
v. Internal Linking Structure
vi. Footer Links
Defining Search Engine Optimization….

11. My Top 20 Tips
5. Don’t use any Black Hat Techniques like:
i. Hidden Text
ii. Hidden Links
iii. Cloaking
iv. Bulk 301 Redirects
v. Excessive use of No-follow tag
vi. Etc.
6. Avoid "doorway" pages created just for search engines, or other "cookie
cutter" approaches such as affiliate programs with little or no original
content.
7. If your site participates in an affiliate program, make sure that your site
adds value.
Defining Search Engine Optimization….

12. My Top 20 Tips
8. Don’t Buy Links
9. Don’t use exact-match anchor text. Too many inbound links with rich
anchor text.
10. Don’t get lots of low quality links
11. Don’t get off-topic links, regardless of type of link.
12. Don’t get links from other geo-targeted or language website.
13. Avoid links to web spammers or "bad neighborhoods"
14. Don’t do Comment Spam
Defining Search Engine Optimization….

13. My Top 20 Tips
15. Don’t Syndicating duplicate / similar content on lots of
website/directories
16. Identifying & Remove Spammy, Paid Text Links via Google Disavow Tool
17. Increase Usability of Website to lessen bounce rate or Exit Rate
18. Decrease Page Loading Time
19. Do Use Optimized Images / Videos on webpages
i. Which Loads Fast
ii. Use Proper Naming Conventions
iii. Use proper Alt tags
20. Use proper call-to-actions for better conversions
Defining Search Engine Optimization….

14. 5 Pillars to Remain Future Proof
1. NO Duplicate Content
2. Don’t do over on-page optimization
3. Don’t over-optimized exact anchor text
4. Don’t get lots of low quality OR off-topic links
5. Focus on Users
Defining Search Engine Optimization….

15. Previously, Google Use to
Filter Bad Links
But
Now It Hurts…!
So What to do?
Negative SEO?
(If you cannot make your line longer, cut your competitor’s line)

16. DisAVow Tool
NO… You Cannot Now…!
Here is Google’s New Tool to Fight
Against…
For More Info: http://googlewebmastercentral.blogspot.in/2012/10/a-new-tool-to-disavow-links.html

17. DisAVow Tool
Step - #1
Login to Webmaster Tool
and Open
https://www.google.com/webmasters/tools/disavow-links-main

18. DisAVow Tool
Step - #2
You’ll then be prompted to upload a file
containing the links you want to disavow.

19. DisAVow Tool
Step - #3
All you need is a plain text file with one URL per line.
An excerpt of a valid file might look like the following:
# Contacted owner of spamdomain1.com on 7/1/2012 to
# ask for link removal but got no response
domain:spamdomain1.com
# Owner of spamdomain2.com removed most links, but missed these
http://www.spamdomain2.com/contentA.html
http://www.spamdomain2.com/contentB.html
http://www.spamdomain2.com/contentC.html

20. Matt recommends
SEOs do not “chase the algorithm”
and instead try to predict where
Google will be going in the future.

21. Change, before you’re changed!
By: Altaf Gilani,
Project Manager

22. By: Altaf Gilani,
Project Manager