Questioni) Describe the forecasting mistake that TESLA made and e.pdf

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Question: i) Describe the forecasting mistake that TESLA made and explain the nature of the mistake. iv) Analyze the effects of the forecasting mistake on inventory control and two other activities of TESLA's business. Make sure you write these points in organized paragraphs. v) Provide three suggestions for fixing such a mistake and avoiding it in the future. 650-700 words.

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Read the Resolving Ethical Business Challenges case at the covering Daniel and his role at the YOLO compay and his concerns over a bacon product spokesperson. Then respond to the end of chapter questions. Attached is the case Study and the questions. RESOLVING ETHICAL BUSINESS CHALLENGES* Daniel just graduated from Michigan University and "No question about it. As far as bacon goes, Uber is landed a job as a copywriter at Young, Olsen, Lindle, second to none in taste. If people are going to eat bacon, and Olson (YOLO) Advertising assigned to one of the why not eat the best? Even if it is a heart attack waiting to subsidiary accounts of Delicious Uber Bacon Ingredi- happen," Ms. Kunies joked. ents Extraordinaire Corporation. This conglomerate was The next day Chloe asked Daniel how it went. He primarily a food processing manufacturer beginning 100 explained their conversation and expressed concern over years ago with pork in the Midwest. Overall corporate the fact Ms. Kunies is currently a vegetarian, and she sales of beef, chicken, pork, and seafood were more than attributed her high cholesterol to Uber bacon. Daniel $750 million each year. YOLO considered many adver- felt relief when he saw the concern in Chloe's face, but tising options and opted for a celebrity spokesperson. soon realized her concern was about Ms. Kunies pullThat meant Daniel would work with Gloria Kunies as ing out of the advertisement. Daniel reassured Chloe the celebrity endorser. Ms. Kunies is a well-known, well- that Ms. Kunies still wanted to promote the product, loved, young, and vibrant actress with a large younger but it seemed like a contradiction to have a vegetarian following. promoting bacon. Chloe responded by saying as long as Chloe, President of YOLO, asked Daniel to step Ms. Kunies had eaten the bacon at some point in her life into her office. "Daniel, this new account is a good start and thinks it is a good product, it makes no difference as for you. We usually don't let our new copywriters han- to whether she currently eats the bacon. She continued, dle accounts by themselves, but you have proven to be "Sometimes in advertising, you have to add a spin to the a capable employee. Your job on this account is to write message you are communicating so it fits with the prodcopy for the commercials using Ms. Kunies's product uct you are selling. Not only are you selling a product, testimonials. The copy needs to be crafted as a testimo- but more importantly, you are selling an experience, a nial, targeting the market of 17- to 30 -year-olds. Ms. feeling, an idea that appeals to consumers." Kunies already signed an affidavit as to being a bona fide As Daniel walked home that evening, he wondered user of the product. The scripts should feature her tes- how he was going to write this advertisement. He did tifying to the quality, value, and tastiness of the bacon. not want to begin his career in a dishonest manner, but I want you to meet her tomorrow so you can sta.

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Read the attached case on GunnAllen's experience with computer security and discuss whether their strategy was the right one or whether they could have done something better. Please and thank you! Exclusive: Anatomy of A Brokerage IT Meltdown Regulators last year issued the SECs first-ever privacy fine against broker-dealer GunnAllen for failing to protect customer data. But former II staffers say regulators didn"t seem to know half of this cautionary tale of outsourcing and oversight gone wrong. By Mathew J. Schwart,, InformationWeck October 08,2012 URL: http://wwwinformationweek com/securitylattacks'exelusive-anatomy-of- a-brokerage-itmelv/240008569 The network slowdown was one of the first clues that something was amiss at GunnAllen Financial, a now defunct broker-dealer whose IT problems were only a symptom of widespread mismanagement and deeper misconduct at the firm. It was the spring of 2005. Over a period of roughly seven business days, traffic had slowed to a crawl at the Tampa, Fla.-based firm, which had outsourced its II department to The Revere Group. GunnAllen's acting ClO, a Revere Group partner, asked a member of the IT team to investigate. Dan Saceavino, a former Revere Group employee who at the time served at GunnAllen as the IT manager in charge of the help desk, laptops, and desktops, says he and another network engineer eventually pinpointed the cause of the slowdown: A senior network engineer had disabled the company's WatchGuard firewalls and routed all of the broker-dealer's IP traffic--including trades and VoIP calls-through his home cable modem. As a result, none of the company's trades, emails, or phone calls were being archived, in violation of Securities and Exchange Commission regulations. Despite the fact that at least five people at The Revere Group knew about the engineer's action, it's unclear whether it was reported at the time to GunnAllen or regulators. The SEC didn't reference the incident in a subsequent announcement about a settiement with GunnAllen for unrelated privacy and data security violations, and interviews with former Revere Group employees reveal that regulators may have known about only a fruction of the data security failures at the firm. What follows is a chronicle of one firm's myriad IT and other missteps over a period of at least four years, as related by former employees and various official documents. It's a cautionary tale of what happens when a company tosses all IT responsibility over a wall and rarely peeks back. It also reveals what happens when an II outsourcing vendor gets in over its head, and it points to the failures of regulators to identify and clean up a corporate mess on a grand seale While these missteps go back as far as seven years, they have continuing relevance today in the context of how businesses oversee outsourcing, information security, regulatory, and employee matters. Rogue Home Router Why would a network engineer route all of his employer's traffic through his.

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Read Case Study below How Secure Is BYOD? and answer the questions that follow. It has been said that a smartphone is a computer in your hand. Discuss the security implications of this statement. What kinds of security problems do mobile computing devices pose? What people, organizational, and technology issues must be addressed by smartphone security? What steps can individuals and businesses take to make their smartphones more secure?.

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Rather than being sold on invention, VW realized that sometimes people wanted: a. Intimidation b. Maximization c. Iteration d. Imitation When a person favors a relationship at the expense of the financial outcome, this is called: a. Unnecessary communication b. Unmitigated communion c. Uncertain communication d. Unintentional compliance Two factors that can enhance a celebrity endorsers effectiveness are: a. Relevance and Fit b. Differentiation and Similarities c. Trust and Perception d. Familiarity and Esteem.

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