College 'ABC' had an alumni database of 1000 but only 200 typically attended their annual event. They engaged a company to help build their alumni network and engagement. The company categorized alumni based on their engagement levels during college. They helped the college build a branded alumni website, expand their database to 3500 alumni, and increase attendance at their annual event to 600. The engaged alumni network provided mentoring for students, connections to new companies, and involvement in the admissions process.

1. Case Study: College ‘ABC’
HAD:
• 5000 alumni
• Database of about 1000, mostly of recent pass outs
• Conducted an alumni event once an year, about 200 people used
to come for it
• Had a Facebook page & a group, tries to do something there
• Some of the alumni had negative feelings about the college & so
college was a little scared from alumni
E: coordinator@almaconnect.com | M: +91 99999 86435

2. Understanding alumni
People during College
The Doers
The Active Audience
The Followers
The Loners
The Haters
%
10%
30%
30%
20%
10%
Desire to Re-Connect
E: coordinator@almaconnect.com | M: +91 99999 86435

3. 1. Find Alumni 2. Engage Them 3. Benefit through them
College branded alumni website
E: coordinator@almaconnect.com | M: +91 99999 86435

4. 1. Find Alumni 2. Engage Them 3. Benefit through them
E: coordinator@almaconnect.com | M: +91 99999 86435

5. 1. Find Alumni 2. Engage Them 3. Benefit through them
Master Data on the website
E: coordinator@almaconnect.com | M: +91 99999 86435

6. 1. Find Alumni 2. Engage Them 3. Benefit through them
Breaking down alumni into categories
E: coordinator@almaconnect.com | M: +91 99999 86435

7. 1. Find Alumni 2. Engage Them 3. Benefit through them
Location Wise
E: coordinator@almaconnect.com | M: +91 99999 86435

8. 1. Find Alumni 2. Engage Them 3. Benefit through them
Batch Wise
E: coordinator@almaconnect.com | M: +91 99999 86435

9. 1. Find Alumni 2. Engage Them 3. Benefit through them
Old Alumni – through nostalgia
E: coordinator@almaconnect.com | M: +91 99999 86435

10. 1. Find Alumni 2. Engage Them 3. Benefit through them
E: coordinator@almaconnect.com | M: +91 99999 86435

11. 1. Find Alumni 2. Engage Them 3. Benefit through them
Young alumni through jobs & professional benefits
E: coordinator@almaconnect.com | M: +91 99999 86435

12. 1. Find Alumni 2. Engage Them 3. Benefits
E: coordinator@almaconnect.com | M: +91 99999 86435

13. 1. Find Alumni 2. Engage Them 3. Benefits
E: coordinator@almaconnect.com | M: +91 99999 86435

14. 1. Find Alumni 2. Engage Them 3. Benefits
E: coordinator@almaconnect.com | M: +91 99999 86435

15. College ‘ABC’ – Results in 1.5 years
• Out of 5,000 Database of 3,500 available now & constantly getting
updated
• 7 events in total in different locations. Grand Alumni Meet had 600
attendees
• Connections in 55 new companies out of which 20 visited campus
• About 125 final year students received one-on-one mentoring from
alumni
• 25+ alumni success stories filtered out. 10 alumni were involved in
admission process
E: coordinator@almaconnect.com | M: +91 99999 86435