Goal: Provide background context – steer minds and hearts to close loop visibility as the key to solving customer pains in today’s economy and illustrate how they should think about RFID and its applicability Talking points: Open loop systems are complex, have lengthy sales cycles, lots of touch points need to fall in place, and much harder to show demonstrable ROI ( and btw compliance is dead) Point applications are nice but few and far in-between (in terms of customers) and not really a scalable biz opportunity both in terms of effort and $’s Close loop systems with targeted packaged solutions that use this (RFID) technology to connect enterprise applications to real-time is where the whole new green field set of applications are for us to go after and enable – this is an area where customers today do not have a system in place that connects up real-world events to the enterprise application and processes are paper based and error prone today [knowledge on the floor is tribal, and so are worka-arounds which is not good]; Most importantly there is a very clear ROI in terms of cost cutting (labor) and reduction in errors that packaged offering on the MS platform can deliver for the customer today – and this is a very scalable business [1..many]