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HEALTH MEDIA AND MONITORING NETWORK
HEALTH MEDIA AND MONITORING NETWORK

We
Design, Develop and Deploy Health Monitors and Networks

Create Brand Partner Alli...
GENOVA PRODUCT LINE

 Measures
 Body Weight
 Body Height
 Body Fat %
Blood Pressure

  Delivers
Healthy Ranges
Detailed Re...
Schools • Health/Fitness • Retail • Web
MESSAGING OPTIONS BIOMEASURE

Sign Board At Health and Mall Based Stores
        Millions of walk by
        800-1,000 use...
SMART CARD BENEFITS

USERS CAN TRACK RESULTS FOR EACH MEASURE


DATA CAN BE SENT TO ADA/SPONSOR FOR ON-LINE TRACKING


MES...
MESSAGING OPTIONS COMBI

Sign Board at Pharmacies-Public Access
        Millions of walk by
        800-1,000 users per mo...
RETAILERS   (26,000 Locations)




MARKETING PARTNERS

                                                Abbott Labs


ALLIA...
ROLL OUT OF GENOVA MEDIA NETWORK


STORE              2009 Installed   2010 Installed


VITAMIN STORES        2,000       ...
ROLL OUT OF GENOVA MEDIA NETWORK


AUDIENCE          2009               2010
                         Per Month

USERS    ...
USER DEMOGRAPHICS


Male - Female    Age Range    High BF Healthy Low


48%    52%        18 - 84       39%    52%     9%
...
RETAIL HEALTH PLACEMENTS
BRAND ALLIANCE PARTNERS


CROSS PROMOTION OF INFORMATION AND PRODUCTS

PARTNERS
ADA PROMOTES LOW COST BIOMEASURE TESTING O...
Health Monitor Locator




Health Monitor News


   New Low Cost
   Health Testing
   Available Now at
   Retail Health an...
Genova Health Network (3)
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Genova Health Network (3)

Self-test health monitor, provides an instant health screening (height, weight, bmi, body fat and goals)

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Genova Health Network (3)

  1. 1. HEALTH MEDIA AND MONITORING NETWORK
  2. 2. HEALTH MEDIA AND MONITORING NETWORK We Design, Develop and Deploy Health Monitors and Networks Create Brand Partner Alliances/Advertisers Promoting Health Offer Consumers Low Cost Health Testing and Recommendations Supply BMI Measuring and Software for Schools
  3. 3. GENOVA PRODUCT LINE Measures Body Weight Body Height Body Fat % Blood Pressure Delivers Healthy Ranges Detailed Report Store Info on USB/Card Link to website
  4. 4. Schools • Health/Fitness • Retail • Web
  5. 5. MESSAGING OPTIONS BIOMEASURE Sign Board At Health and Mall Based Stores Millions of walk by 800-1,000 users per month Report Coupon Printing Prints coupons based on biometric data Back side printing for messaging/ads Smart Card/USB Downloads Store results for tracking at home Connects to sponsor websites to track results
  6. 6. SMART CARD BENEFITS USERS CAN TRACK RESULTS FOR EACH MEASURE DATA CAN BE SENT TO ADA/SPONSOR FOR ON-LINE TRACKING MESSAGING ON SMART CARD PROMOTES BRAND/ORG
  7. 7. MESSAGING OPTIONS COMBI Sign Board at Pharmacies-Public Access Millions of walk by 800-1,000 users per month Report Coupon Printing Remote Monitor Prints 8 coupons based on biometric data Back side printing for messaging/ads Smart Card/USB Downloads Store results for tracking at home Connects to sponsor websites to track results
  8. 8. RETAILERS (26,000 Locations) MARKETING PARTNERS Abbott Labs ALLIANCES Health Vault HEALTH SERVICES PROVIDERS
  9. 9. ROLL OUT OF GENOVA MEDIA NETWORK STORE 2009 Installed 2010 Installed VITAMIN STORES 2,000 4,000 PHARMACIES 1,200 2,800 HEALTH & FITNESS 500 900 SCHOOLS 2,900 5,200 TOTAL 6,600 14,900
  10. 10. ROLL OUT OF GENOVA MEDIA NETWORK AUDIENCE 2009 2010 Per Month USERS 4m 8m WALK BY 10 m 19 m SCHOOL KIDS 5m 12 m TOTAL TRAFFIC 19 m 39 m
  11. 11. USER DEMOGRAPHICS Male - Female Age Range High BF Healthy Low 48% 52% 18 - 84 39% 52% 9% BIOMETRIC DATA AVAILABLE ON UP TO 20M USERS YEAR
  12. 12. RETAIL HEALTH PLACEMENTS
  13. 13. BRAND ALLIANCE PARTNERS CROSS PROMOTION OF INFORMATION AND PRODUCTS PARTNERS ADA PROMOTES LOW COST BIOMEASURE TESTING ON WEBSITES THROUGH NEWS AND LOCATORS-OTHER VENUES-PARTNERS PROVIDE INTRO TO SPONSORS TO ADVERTISE/FUND RAISING GENOVA PROMOTES ORGANIZATIONS INITIATIVES AND MESSAGING AT SELECT HEALTH MONITOR LOCATIONS PROVIDES FUND RAISING OPPORTUNITY PROMOTION DURING NOV DIABTES MONTH PROVIDES BIOMETRIC DATA ON MILLIONS OF CONSUMERS
  14. 14. Health Monitor Locator Health Monitor News New Low Cost Health Testing Available Now at Retail Health and Nutrition Stores

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