This document discusses Flatiron Health's plans to implement blockchain and artificial intelligence technologies to improve data security, care coordination, and business growth. It will acquire Patientory, a leading blockchain healthcare solutions provider, and establish an AI team to develop insights for faster diagnosis and treatment. Flatiron also aims to partner with Apple to exchange health data and jointly enter the healthcare industry, as well as sell its AI-generated insights and adopt blockchain to encourage patients and insurance companies to share more secure data. Financial projections estimate $318 million in total revenue and a 40% return on Flatiron's $800 million total investment by 2022.

1. Deible, Godbole, Kooser, Mollo

2. Flatiron Health
Innovative Caring
$4Bn
2018 Total
Market
2018
Market Share
10%
Services
• OncoEMR
• OncoBilling
• OncoAnalytics
• OncoTrials
Current Target Market
• Oncology clinics
• Therapeutic oncology
companies
• Research centers

3. Introduction
Internal Investment
Market Analysis
Growth Strategy
Risk Mitigation
Financials & Conclusion

4. Oncology IT Market Analysis
Industry Trends
• Increased privacy concerns with
patient data
• Growing need for real-time
data and insights
• Larger emphasis for connecting
patients with one another

5. Positioning Strategy
Increased Market Share
Internal transformation
Blockchain Implementation
Partnership with Apple
Business Growth
Investment in AI
Selling to Insurance Companies
Invest in Emerging Technology
Investing internally to deliver great service while seeking ways to
diversifying revenue streams
Diversify revenue streams

6. Why Do We Need to Improve Security?
Data breaches are becoming increasingly common and costly
Only 40% of physicians have
EMR systems capable of giving
patients timely access to
patient’s records
1 in 13 people will experience
their personal medical history
hacked by 2021
About 80% of medical errors
involve miscommunication
during care transitions
6
Increasing data
breaches
Lack of patient
access to records
Highly
Fragmented

7. How Blockchain Can Improve EHR’s
Blockchain technology can improve security while incentivizing patients and physicians
Security
Secure sensitive health
data via encryption and
decentralization
Organization
Providing one complete
version of a patient’s
health record to help
coordinate personal care
Accessibility
Allow patients to access
and control their entire
medical history

8. Implementing Blockchain with Patientory Inc.
Acquire the leading provider of blockchain healthcare solutions
Enables patients, clinicians,
and healthcare
organizations to access,
store, and transfer
information with 100%
safety guarantee
Improving
Care
Coordination
Ensuring Data
Security

9. How it Works
Patientory uses blockchain to better protect patient medical records
Uses blockchain
technology to
ensure end to end
encryption while
adhering to
regulatory
guidelines and
compliance
requirements

10. The Incentive Strategy
Patientory’s services incentivize patients, physicians and healthcare providers
Physicians
Patients
• Instantly access your own
health information.
• Reach out to the
community to learn more
about your condition
• Connect with your care
team
• Get complete medical
history including
complete notes from
other provider
organizations
• Interact with patients
• Save costs on data
breaches
• Provide coordinated care
• Reduce readmission
penalties up to 85% and
IT expenses up to 42%
Physicians
Healthcare

11. Using data analytics
and innovation to
disrupt the healthcare
industry
Companies Moving into the Healthcare Industry
Large tech corporations are beginning to heavily invest in the healthcare industry
Apple
Amazon
JP Morgan
Berkshire
Hathaway
Google/
Alphabet
Uber

12. Apple
Through biometric technology Apple is heavily investing in the healthcare industry
Monitor Health and check
heart rate
Create applications that
have medical grade
care and store all
medical data
Measure Biometrics
Sensors measuring
blood pressure, body
fat, heart function,
stress, blood oxygen,
glucose…

13. Joint Venture with Apple
Apple and Flatiron exchange data
Invest in the future of the healthcare industry
Use this data in our blockchain
Aid Apple in their goal to enter the healthcare space through a joint venture

14. Insurance Companies & Blockchain
Improving data security to encourage patients to share their data
Blockchain & Insurance
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
xxx
Industry moving
towards personalized
health insurance
Insurance companies
want more data
Patients are hesitant to
give their data due to
security concerns

15. Optum | UHC | Humana | Quest Diagnostics | MultiPlan
$2.1 Billion
Spent on
Secure Data
Time
Incentive
More
Secure
Data
All Inputted
Into One
System

16. Artificial Intelligence, the Natural Choice
Adding value through AI
Accelerate Drug Discovery
Step 3
Patient-centric
• Average of 10 years to bring new drugs to the market
• Majority of potential drugs don’t survive pre-clinical
• Biopsies and imaging analyzed in real-time
• Individualize prescriptions
• New Apple data helps monitor status
• Doctors focus on human care
Diagnose & Prescribe

17. xxx
Implement an AI Team
Add an AI team to effectively create a new line of revenue
Create a
New AI
Team
Start with
patient,
expand to
business
~10 engineers
on team
ranging in
specialty
Better Care
Faster, cheaper, and
more accurate testing
and treatment

18. Sell Insights
Generate an additional revenue stream by selling our AI-generated insights
IBM currently sells to
about 230 hospitals
Better Care
Faster, cheaper, and
more accurate testing
and treatment

19. Company
Integration
Ensuring cultural
synergies and
hiring the
appropriate
talent
Timeline
projection of
5-years
Engrained
feedback loop
within products
and services
offered
Risks & Mitigation
Security
Concern
Spend more on
R&D and use of
blockchain
Mitigation Plan
Potential Risks

20. Financials
2018 2019 2020 2021 2022 Total
Total Revenue 46,000,000$ 58,000,000$ 63,300,000$ 70,769,000$ 80,428,970$ 318,497,970$
Patientory Implementation 46,000,000$ 48,000,000$ 52,000,000$ 58,000,000$ 66,000,000$ 270,000,000$
AI Insights -$ 10,000,000$ 11,300,000$ 12,769,000$ 14,428,970$ 48,497,970$
Total Operating Costs 41,400,000$ 52,200,000$ 56,970,000$ 63,692,100$ 72,386,073$ 286,648,173$
Gross Profit 4,600,000$ 5,800,000$ 6,330,000$ 7,076,900$ 8,042,897$ 31,849,797$
Marketing Expenses 50,000,000$ 50,000,000$ 50,000,000$ 50,000,000$ 50,000,000$ 250,000,000$
Total Admin Expenses 10,000,000$ 10,000,000$ 10,000,000$ 10,000,000$ 10,000,000$ 50,000,000$
R&D Expenses 100,000,000$ 100,000,000$ 100,000,000$ 100,000,000$ 100,000,000$ 500,000,000$
Total Operating Expense 160,000,000$ 160,000,000$ 160,000,000$ 160,000,000$ 160,000,000$ 800,000,000$
Total Revenue: $318,497,970 Total Investment: $800,000,000
ROI: 39.81%

21. Deible, Godbole, Kooser, Mollo

22. Timeline
2018 2019 2020 2021 2022
AI Implementation
Patientory Acquisition
Insurance Adoption