Phase-In of Energy-Efficient Lighting Briefing Kevin Brosnahan, Supervisory Energy Technology Program Specialist, Office of Technology Advancement and Outreach, US DOE October 20, 2010. An informative briefing on efforts planned and underway by a variety of key stakeholders to ensure the successful phase-in of efficient lighting. Hosted by the Alliance to Save Energy and the National Electrical Manufacturers Association.

1. Draft Consumer ConversationLighting Phase In The Lighting Phase-in: Ideas for Discussion

2. Light bulbs, like most inventions, continue to improve. Same light – less energy: Today, you have many choices to light your home with the same light, using less money and less energy. Compact fluorescents, Halogens, and LEDs provide the range of choices consumers expect from more traditional bulbs. range of colors (warm to cool) bulb types light levels How we light our homes, workplaces … is changing

4. Much of that energy is given off as waste heat energy.

5. Some of you may recall baking a cake in a toy oven - all with the heat from a standard light bulb.

6. That lost energy is Money we are throwing away.

7. To save money, and energy, a variety of options have come to the store shelves.

8. Just like today’s refrigerators use 50% less energy than 1970s models, new lights are much more efficient.

9. Standard 100 watt incandescent bulbs will no longer be sold in the U.S. after January 1, 2012. Other 40-75 watt standard bulbs will be off the market in the two years following.New bulbs – What’s the difference?

10. First, lets talk about WHAT you are buying. We typically buy things basedon how much of it we get, right? Bananas: pounds (weight) Milk: volume (gallons) Why should light be any different? For decades, we have been buying light bulbs based on how much energy they consume (Watts) – no matter how much light they give us (Lumens). What are my choices? +

11. Lumens are to light what Pounds are to bananas Gallons are to milk It’s a measure of HOW MUCHlight you are getting So, when buying your new bulbs, think Lumens,not watts. Your 100W bulb probably produces, on average,about 1600 lumens. If you are looking to replace a 100W incandescent bulb, look for a bulb that gives you about 1600 lumens of light. What’s a Lumen?

12. LumensPaying for the light you get, not the energy you use. You want this much light You used to buy Now you can buy: (NOTE : May change to some other measure) LED Most Efficient Effective Year HALOGEN Efficient CFL More Efficient Up to 26 W Up to 72 W 2012 unavailable 100 W 1600 75 W 1100 Up to 23 W Up to 53 W 2013 unavailable 60 W 800 Up to 15 W Up to 43 W 2014 Up to 12 W Up to 11 W Up to 29 W 2014 450 Up to 9 W 40 W

13. What Should I Look ForOn The Box?

14. Lighting Options Consumer Information: Operating costs Amount of light Purchase cost Lifetime Payback Color of light

15. Sample Strategies Raise awareness, provide options Provide consistent messages: Media Outreach, Online Information, Point of Sale Packaging and labels Drive a conversation about lumens Prepare easy to understand materials for consumers Engage a variety of groups and spokespeople Work closely with retailers and manufacturers Event-driven media outreach New Media conversations