1.
Presentation title
Innovate
Engage
Grow
Kate Russell, Strategic Accounts Director

2.
Media Industry today
Digital revenue
is only
Print ad revenue
is crucial
for industry’s
survival
20
Tablet
Editions only
33
of circulation
50
%
Most consumers
still prefer
print of US print readers
would abandon title
if only online
%
%
60
%
of print readers would
also like to access
digital content

3.
‘Augmented
Reality’?

4.
Activate any physical touch point
TV In-store
Packaging OutIdn-osotro re
Print
Online Merchandising Books

5.
…Into anything a phone is capable of doing
Videos Real-time content Real-time polls 3D worlds Games
Direct Response
Competitions Subscription offers Photo booths Find a location Virtually try-on Recipes
?
Data Capture And many more!
With every experience shareable

6.
Title goes here
Sub-head can go here
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photor media
DEMO

7.
Measure, assess & respond
Real time data
Total number of blipps, unique users,
and average interaction time per blipp
How, where and when users
interact with your content
Click-through-rates & direct responses
Personal dashboard Blipps per day Blipps per hour
Blipps by location Blipps by marker

8.
UNPARALLED
dwell
&me
The
Blippar
ripple
effect
Seamless
sharing
for
users
2.1
in-­‐app
shares
Average
Dwell
Time
`
Social
media
channels
plugged
into
Blippar
AMPLIFY
your
reach
in
one
tap
Average
dwell
&me
75
sec:
Blippar
30
sec:
TV/Radio
17
sec:
Press
5
sec:
Outdoor
2
sec:
Banner
Ad
=
2.2
Photos
Taken
on
average
per
user
=
on
average
per
user
UNLIKE
ANY
OTHER
MEDIUM
PROACTIVELY
‘PULLED’
&
HAS
THE
UNDIVIDED
USER
ATTENTION
Blippar
Vs
Other
Medias

9.
Shortlist Magazine
Blippable magazine with 20 pages of interactive content
Circulation: c.500,000
Blipp delivered:
• World’s first ‘playable’ cover
• Video plays
• Buy now links
• Competitions
• Instant vote/polling
• Virtual ‘try-on’s’
Most successful interactive magazine campaign to date.
251,655 57,094 4.4
TOTAL BLIPPS UNIQUE USERS AVERAGE BLIPPS
Case study - December 2013

10.
This Old House
184,857 86,822 2.1
TOTAL BLIPPS
UNIQUE USERS
AVERAGE BLIPPS
Campaign objectives
• Integration of print & digital
• Add m-commerce to magazine
• Use existing assets
Blipp delivered
• Product giveaways over $500,000
• Click-to-buy interactions
• Feature own home and headline on front cover
• Take photo of customized cover and share on social media
Media used
• Blippable cover & multiple pages
Circulation: 950,000 printed
Campaign promotion
• Clear call-to-action in magazine
Results
• High number of blipps per reader (first year 5.1)
• High dwell time : 5.56 minutes average
• Conversion: 9.1%
• 214% year on year growth (2013-2014)
©
2014
Blippar
LLC

11.
Good Food Magazine
Circulation 252,000
Conversion: 8.1%
Total
Uniques
22,472
Total
Blipps
74,650
Average
Blipps
3.3
% of
circulation
8.1%
BBC GoodFood
magazine

12.
Dr Who Magazine
Circulation 28,400
Conversion: 83%

13.
TOTP Magazine
Circulation 56,000
Conversion: 31%

14.
Gardeners World Magazine
Circulation 197,400
Conversion: 15.4%

15.
Condé Nast – Vogue Germany

16.
Maybelline Color Show
Blippable ad in Vogue, ELLE, People and US Weekly
Blipp delivered:
• Virtual try on of 40 new nail polishes
• Shared across social media
Blipp effect:
• High average interaction time of 4.2 min
• Provided actionable data - Improved stock replenishment and informed
110k+
60k+
2.1
TOTAL BLIPPS
UNIQUE USERS
AVERAGE BLIPPS
color choice of subsequent ads.
• Over 10% of users shared across social media
• Great media coverage and high interest from bloggers
Geographical reach
• US
First blipp used by a client for market research

17.
NYDJ: Oprah, September 2014
Other participants have included Maybelline, Prudential and Olay
The Experience: Advertorial
• Each month, users can blipp the cover of
Oprah to unlock behind the scenes video
• Followed by a 10 second video from the
cover sponsor
• In this instance, there was also a
sweepstakes included.
Production: in-house

18.
CoverGirl & Olay (P&G) : Us Weekly, September 2014
The Experience: Advertorials
Covergirl - Exclusive videos and share a selfie
for a chance to enter a sweepstakes.
Olay- Watch video, sweepstakes & purchase
Production: in-house

19.
Best practices for strong ROI
Creating a successful interactive proposition
Invest in content
• This is what your
readers want,
not the tech
• Create value and a
reason to interact
Educate
• Invite your readers
to connect and explain why
• Use clear, bold, &
enticing call-to-action
Think strategically
• Combine advertiser with
editorial activity
• Think long-term
• Test & learn
Use the experts
• Check best practice &
case studies
• Access simple
publishing tools
designed for print
processes

20.
Industry sector
The power of combining digital and print
Reward Amplify
Excite Learn
Enhance the
Leverage existing
Entice advertisers
reader’s print
digital content
into print
experience
Track real-time
print reader data
Activate
Add rich interactive
content to print
readers
Measure
Gain real-time
reader data for
the first time
Engage
Offer seamless
digital content
to print
Monetize
Encourage more
and larger
media buys

21.
Interactive print is happening…
And much more is around the corner…
8.8m In over 50 million
Blippar users
press pages
Featured on over
1.5 Billion SKUs
2.5Billion
AR apps downloaded
per annum
by 2017
300%
AR growth over next 4
years predicted
LONDON
•
NEW
YORK
•
SAN
FRANCISCO
•
LA
•
CHICAGO
•
AMSTERDAM
•
ISTANBUL
•
DELHI
•
TOKYO
•
TORONTO

22.
Blipp v. & n. blipp-ed, blipp-ing: the action of
instantaneously converting anything in the real
work into an interactive wow experience.
Keep in touch
kate.russell@blippar.com
@katerussell01
info@blippar.com • blippar.com