5. Traditional Marketing Costs
Are Some of the Expensive
Traditional Marketing Methods
Losing Their Effectiveness?
Yellow Page Books
Newspaper Ads
TV Commercials
Radio Ads
6. Your Competitors
Are Your Competitors Taking
Your Fair Share of the
Market?
More Local Attention
More Repeat Business
Better Marketing
7. Technology
Are You Having Trouble
Implementing New-Age Marketing
Strategies that Can Help Grow
Your Business?
Online Marketing
Mobile Marketing
Social Marketing
… and MORE
8. Overcoming Barriers
There IS Hope:
Put your business in front of your
target audience
Spend your marketing dollars
where they can yield the best
returns
Utilize the power of online
marketing to stay connected to
your local market
10. What is Google+ Local?
Google+ Local is a business-related
platform that focuses specifically on
companies and their locations…
It is a keyword-based business directory
that pulls up businesses that local
consumers may be looking for…
It’s a critical piece of local search engine
optimization process.
11. What Does it Involve?
Claim &
Complete Your
Profile 100%
Monitor
Reviews
Add
Company
Details
Ask
Customers
for Reviews
Add Great
Content
Optimize Your
Profile
12. How Does it Work?
It’s the NEW Yellow Pages!
1. An online user types their location AND a
keyword for something they’re looking for into
the Google search engine (a product, service or
company name)
2. Google+ Local results will come up – listing many
different businesses that fit the description
3. It shows a map detailing location, hours of
operation, phone numbers, addresses, links to
their websites, and more
14. Benefits of Google+ Local
Draws in local consumers who are searching for your
type of product or service
When a search has local intent, the Google+ Local
results usually appear at the top of the page
Strengthens your brand by having your company logo,
photos, videos, and social interaction etc.
Gives you a way to present potential customers with
special offers, coupons, and promotions
15. Local Search Facts
97% of Consumers Search for LOCAL
Products, Services or Businesses Online
20% of All Computer Searches are LOCAL
95% of All Mobile Searches are LOCAL
Most of Them Take Some Type of Action
by Visiting or Contacting Businesses
16. Local Search Facts
Many Consumers Never make it Past the
First Page of Search Engine Results
72% of Consumers Said They Trust Online
Reviews as Much as Personal
Recommendations
17. Here’s a Snapshot of Your Google+ Listing
Insert a Picture of
Their Incomplete
Google+ Listing
and/or How Low it
Ranks
18. Potential Profit Leaks
Here are the 3 Main Problems:
Your company’s listing is unclaimed and
incomplete
Your company’s listing is buried on page 6 or
higher with relevant local keyword terms
You have 2 reviews – one good and one negative,
which could hurt credibility
19. Here are Your Competitors Listings
Insert a Picture of Their
Competitors’ “Better” Google+
Local Listings and/or Rankings
20. Competitor Analysis
Here Why Theirs is More Profitable:
Consumers will see their listing before they see
yours due to higher rankings
They have all of the pertinent information that
consumers would be looking for during a search
They have several positive customer reviews that
will grab more attention than your listing
21. Consequences
Pitfalls of Not Using Google+ Local:
You miss out on an opportunity to
generate new local leads
You miss out on an opportunity to gain
more online exposure for your brand
You let your competitors out-do you in
terms of trust and credibility
22. What Next?
Create a plan to claim and
complete your Google+ Local
profile
Incorporate conversion-boosting
features such as videos, photos,
images, special discount offers, etc.
Make sure your listing is welloptimized to show up higher in the
search results
It’s TIME TO Really Go Local!
Who?
What?
When?
Where?
How?
Help!
23. How We Can Help
Help You Claim and Optimize Your Google+
Local Listing
Analyze Your Competition
Help You Generate More Reviews from Your
Customers
Provide Ongoing Maintenance and Support
of Your Google+ Local Listing
24. Our Special Offer
For a LIMITED-TIME, we can setup your
Google+ Local listing for just $197
(normally: $397)
On-going Maintenance for just $97/month
(normally: $197/month)
Offer Ends on (put end date here)
