Presented at All Things Open 2018 Presented by Brian MacDonald with Pragmatic Bookshelf 10/23/18 - 12:45 PM - Front-End Engineering Track

1. Writing the
Next Great
Tech Book
Brian MacDonald
All Things Open 2018
brian.macdonald@pragprog.com
@bmac_editor

2. Street Cred Slide
Brian MacDonald
brian.macdonald@pragprog.com
@bmac_editor
Brian MacDonald @bmac_editor

3. Why write
a book?
Brian MacDonald @bmac_editor

4. Why write
a book?
1. Share what you know
Brian MacDonald @bmac_editor

5. Why write
a book?
1. Share what you know
2. Fringe benefits
Brian MacDonald @bmac_editor

6. Why write
a book?
1. Share what you know
2. Fringe benefits
3. $$$
Brian MacDonald @bmac_editor

7. Pre-writing
Refine the idea
Brian MacDonald @bmac_editor

8. Pre-writing
Refine the idea
Solve a problem
Brian MacDonald @bmac_editor

9. Pre-writing
Refine the idea
Solve a problem
What will the reader
be able to do?
Brian MacDonald @bmac_editor

10. Pre-writing
Refine the idea
Define the audience
Brian MacDonald @bmac_editor

11. Pre-writing
Refine the idea
Define the audience
Define the approach
Brian MacDonald @bmac_editor

12. Pre-writing
Refine the idea
Define the audience
Define the approach
Define the scope
Brian MacDonald @bmac_editor

13. Do some
homework
Brian MacDonald @bmac_editor

14. Make an outline
Brian MacDonald @bmac_editor

15. Make an outline
Brainstorm tasks
Brian MacDonald @bmac_editor

16. Make an outline
Brainstorm tasks
Put tasks in order
Brian MacDonald @bmac_editor

17. Make an outline
Brainstorm tasks
Put tasks in order
Dump Chapter 1
Brian MacDonald @bmac_editor

18. Find a publisher
Brian MacDonald @bmac_editor

19. Find a publisher
Research the catalog
Brian MacDonald @bmac_editor

20. Find a publisher
Research the catalog
Make a contact
Brian MacDonald @bmac_editor

21. Create a proposal
1. Marketing info
a. metrics
Brian MacDonald @bmac_editor

22. Create a proposal
1. Marketing info
a. metrics
b. competition
Brian MacDonald @bmac_editor

23. Create a proposal
1. Marketing info
a. metrics
b. competition
c. why you?
Brian MacDonald @bmac_editor

24. Create a proposal
1. Marketing info
a. metrics
b. competition
c. why you?
2. Outline
Brian MacDonald @bmac_editor

25. Create a proposal
1. Marketing info
a. metrics
b. competition
c. why you?
2. Outline
3. Sample
Brian MacDonald @bmac_editor

26. Self-Publishing
Why not DIY?
Brian MacDonald @bmac_editor

27. Self-Publishing
It’s about the money.
Mostly.
Brian MacDonald @bmac_editor

28. Self-Publishing
All the reward
means all the risk.
Brian MacDonald @bmac_editor

29. Self-Publishing
Don’t do it all yourself.
Brian MacDonald @bmac_editor

30. Rejection
It might not be
personal...
Brian MacDonald @bmac_editor

31. Rejection
It might not be
personal...
...unless it is.
Brian MacDonald @bmac_editor

32. The Process
The contract
Brian MacDonald @bmac_editor

33. The Process
Find out about
the tools
Brian MacDonald @bmac_editor

34. The Process
Meet your editor
Brian MacDonald @bmac_editor

35. The Process
Brian MacDonald @bmac_editor
Acquisitions Editor

36. The Process
Brian MacDonald @bmac_editor
Acquisitions Editor
Development Editor

37. The Process
Brian MacDonald @bmac_editor
Acquisitions Editor
Development Editor
Tech reviewers

38. The Process
Brian MacDonald @bmac_editor
Copyeditor
PRODUCTION
Acquisitions Editor
Development Editor
Tech reviewers

39. The Process
Brian MacDonald @bmac_editor
Proofreader
Copyeditor
PRODUCTION
Acquisitions Editor
Development Editor
Tech reviewers

40. The Process
Brian MacDonald @bmac_editor
Layout
Proofreader
Copyeditor
PRODUCTION
Acquisitions Editor
Development Editor
Tech reviewers

41. The Process
Brian MacDonald @bmac_editor
Indexer
Layout
Proofreader
Copyeditor
PRODUCTION
Acquisitions Editor
Development Editor
Tech reviewers

42. The Process
Brian MacDonald @bmac_editor Print
Indexer
Layout
Proofreader
Copyeditor
PRODUCTION
Acquisitions Editor
Development Editor
Tech reviewers

43. Programming Elm
By Jeremy Fairbank
jfelm_ATO_2018
Forge Your Future
with Open Source
By VM Brasseur
vbopens_ATO_2018
brian.macdonald
@pragprog.com
@bmac_editor
Available at
www.pragprog.com