Why is it important to invest in online advertising? How does Google AdWords and Facebook Ads differ? How do you determine what fits your company's needs?

1. Advertising
with AllFamous
Facebook ads
Google AdWords

2. , , and
Decide on Your
desired model
Choose Your
channel CPC (Cost per click):
• You are charged every
ADVERTISE
Define Your time the ad is clicked
• Suitable for Direct
objectives Response and Branding
Social CPC:
• CPC on social
Branding: platforms
• Awareness • Triggers Direct
• Engagement Response and free
• Audience Growth Branding
Direct Response: CPT (Cost per
thousand impressions):
 Purchase  You are charged for
 Signup the number of
 Contact inquiry impressions you have
 Page visit chosen
 Download  Suitable for Branding

3. to invest in Online Advertising
Allows for detailed Online can be twice Enables interaction
reporting, analytics, and as cheap as offline
optimization Turns on viral
potential
Allows for You can refine
immediate results your campaigns at
any time!
You choose!
It’s available
to everybody!
Always reaches
your audience
By using highly-
targeted ads you can
attract nearly any
desired audience Everybody advertises online
– your competitors as well!
Provides possibilities for Lays foundation
entertaining your audience for two way
communication

4. to Choose?
80% of Filipinos
30.06 mln More than Aver. CPC use Google products
active users 430 friends (Google search, Youtube, partner
80% lower
with 7.75 per average than in sites)
mln in user, assuring Singapore
Metro Possibility
high virality and 30%
to respond to
Manila lower than
queries in both English
in Indonesia
and Tagalog
Users in the Philippines
Remarkably more
• Advanced targeting criteria responsive
to AdWords than elsewhere
• Heightened audience engagement that
produces your online brand ambassadors • Possibility to capture users’
• Internal brand environment, reducing drop- attention when they are in search
off rates mode, assuring high-quality traffic
• Multiple ad types and placements, offers, • In-built “Call” button, GoogleMaps
deals and Google Places plugins, allowing
users to easily find the advertiser
• Furthermore, on Facebook you
bid on ads, and not on • Consistent paid traffic that cannot
keywords, what increases the size be guaranteed by organic queries
of your target audience.

5. to Choose?
1. Cost per click (CPC) is a form of Online Marketing whereby a business only pays if the ad is
clicked and a visitor arrives at their website, application or fan page. Contrary to Cost-per-
impression (CPI) model, PPC advertising aims primarily to generate direct response (e.g. a
purchase or a signup), at the same time giving you greater control over your budget
X Impressions 1 Click 1 Redirection Payment
2. Social CPC is a variant of CPC allowing for interaction with the content within online
communities, and assuring higher branding potential
3. Cost per thousand impressions (CPT) is an advertising model, where a business pays for
each set of a thousand views of its ads. Its best suited for advertisers focused on brand
awareness
1000 Impressions X Clicks X Redirections Payment

6. does it look like on
Sponsored Page
Posts (News Feed)
Standard ads (for off-site traffic)
Sponsored Page Posts Sponsored
(Right Column) Results

7. does it look like on
Standard Google search results Search results with GoogleMaps add-on
Results on GoogleMaps Mobile results

8. does Bidding Model work
• Google AdWords is based on a bidding per keyword model
• As an advertiser you decide which keyword phrases you would like to trigger your
ads. Your ads will appear alongside, above, or below the searched terms
• Since many people are bidding on the same keyword, Google must determine the
position of your ad. As an advertiser you would like your ad to appear at the top
of the search results
• To calculate how competitive is your ad, Click-
Google looks at the value of your Through
Rate
proposed bid and combines it with the
Keyword Ad Copy
Quality Score. That’s why it’s important Relevance Relevance
to create high-quality, relevant ads
Keywords are phrases used by
the end user at search engines Quality Score
to perform queries. They act as
Landin
the key to SEO-oriented content Historical
Performance g page
creation and PPC advertising
quality
Other
relevancy
factors

9. PPC Advertising with
Here at AllFamous we treat every campaign with passion, from the moment the
campaign idea is born, through the creation stage, until the very last cent spent.
Using the best copywriting techniques and optimization processes, we assure that
your budget brings the highest possible return.
Pawel Malicki
Qualified AdWords Professional
Agile PPC Advertising Strategy at AllFamous
 We deliver using an
Creating Agile method so that
Advanced
Star adverts you constantly get
keyword optimal results
t (copy +
research
artwork)  We provide advanced
Campaign reporting and analysis
setup &  You decide how much
targeting you want to spend
Optimization
&  You choose your target
adjustments audience
Testing &
monitoring
of Digitally yours,
campaigns
AllFamous Team