1. PRESENTATION ON
MANIPULATING CUSTOMERS
BY
Mir Zeeshan Ali
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2. CONTENTS
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3. FORCED EXPOSURE TO ADVERTISMENTS
 In Movies
 Consumer Advocacy Group
 Documentary Advertisements
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4. TINKERING WITH CONSUMER PERCEPTION
 Less Healthy Food Enjoyed More
 Physical Arrangements Of Goods
 Cold Temperature
 Stimuli
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5. COVERET MARKETING
 Independent Parties Made To Do Advertisements
 Product Marketing Done In Movies
 Word Of Mouth
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6. SOCIALLY UNDESIRABLE REPRESENTATIONS
 HIV Therapy AD
 Disorder Advertisements
 Making Celebrities A Part Of Advertisements
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7. FALSE OR MISLEADING ADVERTISING
 Brand “A” Is The Best.
 Brand “A” Is The Best As Stated By IDA.
 Brand “A” Is The Best For Cavity Protection.
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8. SOCIAL RESPONSIBILITY
 Advocating Socially Beneficial Causes.
Disney World
Visiting Nurse Services “NOW WHAT”
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13. WHAT IS CSPI
 Estd 1971
 Founded by executive director Michael Jacobson, PhD
 Non –profit watchdog
 Nutrition, food safety, health and other issues
 CSPI is now working to:
 Get junk foods out of schools nationwide;
 Rid the food supply of partially hydrogenated oil, the source of artificial
trans fat that promotes heart disease;
 Reduce sodium in processed and restaurant foods;.
 Improve food safety laws and reduce the incidence of foodborne illness;
 Advocate for more healthy, plant-based, environmentally-friendly diets
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14. ADVERTISEMENT
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15. ADVERTISEMENT
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16. ADVERTISEMENT
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17. HIGHLIGHTS FROM 40 YEARS
 1973 CSPI launches first campaign
1974 CSPI publishes Nutrition Scoreboard poster and distributes more than two
million copies
1975 CSPI sponsors the first of three national Food Days
1989 CSPI campaign spurs major hamburger chains to stop cooking French fries in
beef fat
1995 CSPI persuades the federal government to propose keeping disease-causing
bacteria out of foods
1997 CSPI's Nutrition Action Healthletter becomes the largest-circulation health
newsletter in North America,
 2006 CSPI’s threat to sue soft-drink companies spurs them to remove high-calorie soft
drinks from schools. food-safety laws.
2010 calorie labeling on menus and menu boards at chain restaurants..
2011 historic Food Safety Modernization Act, giving the FDA the power and tools to
prevent food contamination
2012 YOUR generous support ensures new victories for food safety and nutrition!
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18. CONNECTING DOTS
 Who is Behind This Advertisement?
 Public Interest is The ONLY Concern?
 What is The Vested Interest Behind This?
 How An Innocent Consumer Would View This?
 What Is The Objective?
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19. Hope you Enjoyed