Facebook Marketing Case Study: Reliance Trends Trendspotting Campaign Success Story on Facebook by AliveNow (Featured by Facebook)

1. Success Story
Their Story Their Goal
Reliance Trends
What we liked about this campaign was being able to convert
online activity into actual offline sales. Understanding shopping
behavior was key to our business
Akhilesh Prasad, COO, Reliance Trends.
• Understand shopping behavior of existing and
potential customers
• Generate sales by driving online audiences to
offline stores
• Increase engagement on the Facebook Page
Driving traffic to the page and the storeTwo birds, one platform
Reliance Trends is rated India’s most preferred
department store and is the fashion and accessories
brand of Reliance Retail. The uniqueness of the store is
the core, which delivers “fashion at great value”.
Reliance Trends offers a mix of private brands and brands
across men’s, women’s, and children’s categories.
50%
redemption rate
of the voucher
1000
respondents to
the survey
Six-figure sales
was generated
through Facebook
Six-figure sales generated on Facebook.
To conduct market research about shoppers and to
drive traffic to their stores, Reliance Trends set up
Trendspotting, a feedback app on their Facebook page
and gave away vouchers to drive people to their stores.

2. Their Solution
Their Success
Reliance Trends
Rewards for their feedback
Reliance Trends built the Trendspotting Facebook app
to collect feedback and rewarded their fans for their
valuable feedback with a discount voucher:
• They built the Trendspotting app on their Facebook
page, asking customers and potential customers
about their shopping habits
• Respondents of the survey had a chance to receive
a Rs. 500 voucher from Reliance Trends that was
redeemable at their stores across India
• To publicize their app, they ran Facebook ads on the
right hand side
• By adding keywords related to fashion, the ads were
being targeted to relevant shoppers
• By targeting users who are not currently fans of
the Reliance Trends page, they were able to raise
awareness of their page and connect with more
customers through their page
• To ensure that the vouchers were redeemed,
reminders were sent to fans who claimed the
vouchers
Products Used
• Pages
• Apps
• Ads
Facebook was the perfect platform to execute this campaign as it gave the
ability to reach the right audience and converse with them
Adhvith Dhuddu, Founder & CEO, AliveNow
Market research generating sales
Through the campaign, Reliance Trends achieved the
following:
• Six-figure sales were generated through Facebook
• 1000 respondents to the survey app
• 450 people received a voucher for participating
• 50% of them redeemed the voucher in stores
• 14,000 fans added during the campaign
AliveNow is an award winning social media agency
based in Bangalore, India.