Solution can be provided as a stand-alone module or incorporated within WebInsure Private Exchange or WebInsure Exchange Manager

1. hCentive Announces WebInsure Direct
Enrollment for Health Insurance
Carriers
Solution can be provided as a stand-alone module or
incorporated within WebInsure Private Exchange or
WebInsure Exchange Manager
PR Newswire
RESTON, Va., June 25, 2013
RESTON, Va., June 25, 2013 /PRNewswire/ -- hCentive, the leader in ACA health insurance
marketplace technology, announced today the release of its newest product –WebInsure
Direct Enrollment. This solution makes enrolling and applying for subsidies easier for
consumers and payers. Consumers can complete the entire enrollment and eligibility
process via the payer's site – helping both the consumer and payer.
WebInsure Direct Enrollment empowers easy navigation and consumers will have the
ability to search for available plans, apply for subsidies and purchase qualified health plans
listed on Federally Facilitated Marketplaces (FFM) and/or State-based Marketplaces all
within a payer's private exchange.
"WebInsure Direct Enrollment was designed to help health plans retain the consumer
health insurance shopping experience while bolstering consumer satisfaction, flexibility and
ease of use. At hCentive, we remain committed to the health insurance market and will
continue to develop new products and enhance our current product line with innovative
features and functionality to support our clients' growth strategies," said Tarun Upadhyay,
Chief Technology Officer of hCentive.
WebInsure Direct Enrollment features and capabilities include:

2. o
Integration with FFM Direct Enrollment APIs
o
Quick Eligibility Check on health plan website to avoid sending users to
FFM when not necessary
o
Instructional videos to help consumers understand shopping via FFM
o
Brokers and licensed agent support for Eligibility and Enrollment
o
Full Tracking and notification for users that dropout during Direct
Enrollment
o
Dashboards & Reporting around user demographics and shopping status
o
Easy drop-in integration with existing systems to ensure quick deployment
o
Shopping experience for Qualified Health Plans (QHP)
o
Integration with Federal Data Services Hub (DSH)
o
Integration with Payment processing
In addition, hCentive will be hosting a webinar on Direct Enrollment on Tuesday, July 2,
2013 at 2 p.m., EDT. The webinar, "Direct Enrollment –Making it Work For You," is
targeted toward health plans considering if Direct Enrollment is a fit for them. Registration,
and more information, for the webinar can be found here.
To learn more about hCentive's WebInsure products, visit http://www.hcentive.com/.
About hCentive:
hCentive is in the business of simplifying the complex world of health insurance. hCentive
provides technology solutions for health insurers and state health agencies. These
solutions help them reduce cost and administrative complexity, while enhancing
relationships with their customers.
hCentive is the first organization to build an exchange solution from the ground-up post
the Patient Protection and Affordable Care Act of 2010 (ACA). hCentive has developed a
deep understanding of healthcare reform and has crafted solutions and services that align
with federal and state regulations and meet or exceed all industry standards.
The hCentive WebInsure Consumer, WebInsure Medicare, WebInsure Direct
Enrollment and WebInsure Group platforms help health insurers cost-effectively acquire
and manage individual, Medicare and small business customers. The hCentive WebInsure
Private Exchange platform allows health plans to offer defined contribution plan

3. marketplace to small business customers. The WebInsure State platform helps states
create a health benefits exchange to comply with health insurance exchange requirements
of the PPACA. The WebInsure Exchange Manager provides a complete connectivity
solution for health plans to connect to State Exchanges. The WebInsure Cloud solution
provides practical and cost-effective cloud hosting options to health plans.