A personal recap of what we have learnt this year in digital marketing

1. arketing
Digital M
01 1
r 2010/2
al rec ap - yea
Person

2. Themes viewed
Ø Social Networking
Ø Social Influence
Ø Presentations tools
Ø Monitoring tools
Ø Others

3. Social Networking
" We have seen during the
year different concepts,
such as:
" Facebook, Twitter - they
are of course the most
unavoidable social
networking tools today

4. Social networking
concepts
But we also had the chance
to understand better how
the other tools works, and
that there is plenty of them,
that individuals and
companies should use for a
better communication

5. Social networking impact
" Overviewing these concepts and tools was enriching
because I did not used to be good at this. Thanks to this
course, I have realized that social networking can now
impact marketing and communication for every company
" They are certainly the tools that must be used today - either
to enhance awareness, or to increase online reputation, or
to generate more revenue
" I am glad I could understand this, because for a future
professional experience, I am sure it will be helpful to know
how to play with social medias

6. Social Influence
" We have understood that
today, we talk more about a
community management
rather than a market target
" People gather according their
interests, hence the
importance of getting
influencers who can spread
the company's communication
toward its community

7. Social Influence concepts
& tools
" One of the key concept to monitor one's online
reputation it to measure the influence
" Klout, is one of the tools we have used the most,
but the other are also helpful.
" I will definitely try to implement the use of it
within a future professional experience

8. Social influence and
consequences
The social rewarding
concept was completely
new to me, but I found this
part of the class very
interesting. I still believe
that rewarding loyal social
follower is a great idea in
terms of brand image and
brand equity

9. Monitoring tools
" We had the opportunity to see how to monitor
our online reputation thanks to several tools
such as:

10. Monitoring tools
These tools have been helpful for collecting data, or
gathering the different social media accounts.
It inverts the process, now the data comes to you, not
the opposite
These are very clever tools to use, and the course learn
me that
I might use them in a future professional experience

11. Presentation tools

12. Presentation tools
My favourite one was Prezi, because it is easy to use,
very simple to understand, and the result is very different
from a basic PowerPoint presentation. It is fun, and
impelling. since I have discover this tool, I have done
many of my personal presentations on Prezi
I also liked lot Slideshare for its free access to many
study, made by other members. It is very helpful for my
other courses and I found great content, as if it was a
research engine
These both tools had the greatest impact in me for these
reasons

13. Others - Conclusion
" We also learn how to keep a blog, and for me it was
the first time
" The weekly articles widen our knowledge of hotel
marketing
" Through the exercises made in class, I have
discovered the trends and that was really interesting
" I am willing to write my thesis about luxury brand ans
social medias, and this class gave me a great
overview of all this field