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By: Ahmed basyouney
SOCIAL MEDIA STRATEGY
Welcome to our
session
WHAT’S THE MEANING OF SOCIAL
MEDIA?
WHAT’S THE MEANING OF SOCIAL
MEDIA?
WHY BRANDS OR COMPANIES CARE
ABOUT STRATEGY?
ARE YOU READY?
LET'S GO….
SITUATION ANALYSIS
1. How do they interact with the brand?
2. The platform/s used.
3. Demographic breakdown.
4. What are t...
SWOT
S
Strength
W
Weakness
O
Opprtunties
T
Threats
Internal
External
COMPETITOR ANALYSIS
• List your competitors
• Where can you Find them online?
• What’s their activities online?
• What’s t...
WHAT’S YOUR GOAL?
1. Specific.
2. Measurable.
3. Achievable.
4. Realistic.
5. Time based.
WHAT’S YOUR GOAL?
1. Lead Generation.
2. Engagement.
3. Increase Traffic.
4. Increase Sales.
5. Branding.
TARGET AUDIENCE
• Gender.
• Demographic.
• Age.
• Marital statue.
• Interest.
• Byer persona.
• Behavior.
ONLINE VALUE PROPOSITION (OVP)
For Example:
• Entertain Me
• Help me do my job
• Make Me Look Good
• Help Me Develop
• Hel...
TACTICS
CONTNET STRATEGY
1. Tone of Voice.
2. Time of Engagement.
3. Posting Patterns.
4. Key Brand Message.
5. Appeal/Execution.
...
REPORTING
Thank you…..
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Social media strategy

Ahmed Basyony Social media strategy
7X7
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Social media strategy

  1. 1. By: Ahmed basyouney SOCIAL MEDIA STRATEGY
  2. 2. Welcome to our session
  3. 3. WHAT’S THE MEANING OF SOCIAL MEDIA?
  4. 4. WHAT’S THE MEANING OF SOCIAL MEDIA?
  5. 5. WHY BRANDS OR COMPANIES CARE ABOUT STRATEGY?
  6. 6. ARE YOU READY? LET'S GO….
  7. 7. SITUATION ANALYSIS 1. How do they interact with the brand? 2. The platform/s used. 3. Demographic breakdown. 4. What are the top social media Channels used by key players in your industry/region?
  8. 8. SWOT S Strength W Weakness O Opprtunties T Threats Internal External
  9. 9. COMPETITOR ANALYSIS • List your competitors • Where can you Find them online? • What’s their activities online? • What’s their SWOT? • How consumers perceive them?
  10. 10. WHAT’S YOUR GOAL? 1. Specific. 2. Measurable. 3. Achievable. 4. Realistic. 5. Time based.
  11. 11. WHAT’S YOUR GOAL? 1. Lead Generation. 2. Engagement. 3. Increase Traffic. 4. Increase Sales. 5. Branding.
  12. 12. TARGET AUDIENCE • Gender. • Demographic. • Age. • Marital statue. • Interest. • Byer persona. • Behavior.
  13. 13. ONLINE VALUE PROPOSITION (OVP) For Example: • Entertain Me • Help me do my job • Make Me Look Good • Help Me Develop • Help me Select or use products
  14. 14. TACTICS
  15. 15. CONTNET STRATEGY 1. Tone of Voice. 2. Time of Engagement. 3. Posting Patterns. 4. Key Brand Message. 5. Appeal/Execution. 6. Product/Service Engagement Weight.
  16. 16. REPORTING
  17. 17. Thank you…..

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