1. Name: Ali Omar Al Attas
Nationality: Yemeni
Date of Birth: 27 October 1969
Place of Birth: Jeddah
Marital status: Married
Language: Arabic (mother language) / English
Career Objective:
I started my career in Ernest Young Int’l., this experience lasted for approximately 7 years.
Thereafter, I joined Unilever Arabia in the Commercial Department looking after Home &
Personal Care, this experience lasted for 10 years, thereafter; I’ve got the chance to Join AMSB
&Co as Financial Planning Manager. I have been in this role for the past 4 years., then, I joined
Rolaco Group of companies looking after finance and accounting matters
I’m looking for an Executive role in your organization utilizing 22 years of experience to develop
and manage resources to achieve organization’s targets through leading a growth strategy to
achieve stretching targets.
Work Experience:
March'15- Present: Appointed as Head of Finance & Business Controller for Rolaco Trading &
Contracting.
Key accomplishment
 Restructuring the Finance Dept. that resulted in saving of SAR 0.5m without having any
Business interruption
 Running day to day operations in terms of payments
 Automation of the overhead report
 Budget owner
 Introducing OPEXfile
 Introducing Weekly Sales Report
 Introducing a new P&L Template
 Introducing monthly full year forecasting giving an early warning signal to the
management on a yearly closing P&L compared to Budget by division to take corrective
action
 Helped key managers to take long leave without having any business issues
November’10-Feb'15: Appointed as Financial Planning Manager for AMSB& Co.
Key accomplishment
 Leading Budget process for the entire company ( P&L)
 Establishing the Financial Planning Dept. from scratch
 Bringing focus on the return on our investment ( ROI) for all Consumer promotions
 Closure of loss making branches
 Closure of loss making division to our business
 Unifying the discount structure for catering customers

2.  Changing compensation scheme from FOC to Credit note to all customers
 Establishing the grey model for pricing KSA vs. GCC & Levant countries
 Gross Margin improvement nearly by 0.5% year on year.
April’09-September’10: After being in Unilever Finance Department for 9 years, and another 7
years in E&Y, I thought to try a new experience for my career development by joining the
Unilever Sales Department as Category Development Manager who is responsible for
consolidating all Marketing, Sales activities, and Customer Marketing events into a consolidated
sales plan communicated to the key stake holders (Supply chain, Distributor, Channel Managers)
to ensure delivery of category targets by region by channel.
Key accomplishment
 Improved the forecast accuracy to be within -+ 5%
 Manage to get the desired results without overspending in our investments
 Played a key role in getting Lux Soap sales back to our objectives
 Played a key role in re launching lifebuoy soap, Vaseline, Rexona & Axe
 Played a key role in getting Unilever growth targets for 2009.
 Presented the annual sales plan to the Executive Committee
 Conducted a full two months market visit covering all channels understanding market
reality and came up with my recommendation for better utilization of the resources
Oct’05-March’09: Appointed as Finance Manager for Home & Personal Care ( Unilever
Arabia), Managing day to day requirements by the business partners, I,e budget control, Carrying
visibility study for all new innovation, dealing with Supply chain, highlighting to the Marketing
VP and Marketing Directors all possible risks and opportunities, managing the volume discount
given to customers and Advertising and Promotions spend, and challenging the marketers on
their spends, fully responsible for delivering accurate monthly/yearly forecast, and responsible for
the preparation of the annual plan in consultation with all departments concerned.
Key accomplishment
 Issuance of the Annual Budget
 Achieving double digit growth year on year
 Closely monitoring our spends ( $140M) for all stakeholders and markets through
rigorous follow up on the actual spent vs. budget
 Participated in implementing a new procurement system called” Ariba”
 Heavily involved in moving from manual approval process to an automated approval
system for all customer/consumer related expenses ( project Uniflow)
 Played a major role in helping the system to take the appropriate decision for all new
innovation year on year
 Heavily involved in reducing our working capital from 15% to less than 5% from our
total turnover
 Reporting on a monthly, quarterly, yearly, actual performance vs. forecast and target,
highlighting key issues and recommends the possible solution.
 Updated our support expenditure manual and cascading to all stakeholders
 Responsible for issuance the complete budget for the entire business for all our brands
starting from sales forecast till expected profit
 Heavily involved in project OPSO, “ Optimization Promotional Sell Out” which is
assessing the return on our investment before we start the activity
 Played major role to get the Unilever Global award thrice with in the span of 4 years.

3. 2003-Sep’05: Appointed as Finance Manager for Home Care( Unilever Arabia). Responsible for
preparation of the variance analysis reports, analyzing the business results, providing meaningful
and actionable information for all my customers, involved in the budgeting exercise which
involve a lot of interaction with so many departments, supply chain, , Preparing the monthly and
quarterly commentaries as well as reports to GFC Dept. Preparation of the monthly forecast. I
have been playing a key role in managing year-end results along with the supply chain dept. Also,
have been responsible for monitoring spends vs. budget.
Key accomplishment
 Co-ordination of month end closing activities to ensure the timely completion & accuracy
in the monthly results.
 Managing the planning exercises through coordinating with the different users. Also
responsible for the price structures, produce the variance analysis reports, and in charge
of the different systems used by the department.
 Assist the Group Management Accountant in preparing Annual Business Plan, Long
Term Strategic Plans, and forecasts for the month and quarter.
 Assisted Group Management Accountant Team in successful implementation of New
Reporting Definitions as per the requirement of Central Management.
 Actively supported Group Management Accountant Team and other members of the team
in achieving the departmental targets.
 Participation in the annual budgeting exercise (Trading Trend (P&L),
 Preparation of Ad-hoc reports & analysis for the Finance Directors, Marketing managers
 Preparation of charts & graphs for the monthly meetings
 Providing analytical support to explain trends in Business performance.
 Monthly submission of various reports to Business Group.
 Provided full support to the regional team for updating all new innovations sales, shares,
distributions reach
 I was the main reference for any issues related to only Yemen business
2000-2002: Joined Unilever Arabia as assistant Commercial Manager for Personal Care,
maintained accurate forecast and analyzed the variances vs. actual, in addition, carried out all
financial management of Personal Care categories
Key accomplishment:
 Responsible for the required monthly results and day to day work.
 Provided full support to the IT team on behalf of HPC Support for SAP Implementation.
 Brought down the month end closing from 7 days to 2 days over the period 6 months.
This ensured the speedy information for quick decisions.
 Monitoring compliance with controls relating to support expenditure and processing
debit notes.
 Monitor Support spends by brand by market by line of expenditures vs Plan on a
monthly basis and highlighting key issues.
 Revised and issued Support Expenditure Manual.
 Liaison with the Auditors & implemented existing Audit recommendation.
 Reconciliation of records and maintaining creditor list. ( UG, SG & Bco all accounts)
 Identification of opportunity and risk in Turnover & Profit vs targets

4.  Preparation of the price structure for all GCC considering the grey factor
 Monitored write off proposals & minimized the write off by reviewing delisted &
obsolete stocks.
 Prepared variance analysis reports that highlighted major deviation from budget.
 Supervised the finance team, which was comprised of 5 employees.
1991-2000: Immediately after graduation from KAAU, I Joined Ernest & Young International –
Jeddah branch as a junior auditor, then in two years time promoted to Assistant auditor, then
promoted to be an auditor in 1994, and senior auditor in 1997, I was involved in so many audits
covering Banks, FMCG, Hotels, Insurance, and industrial factories.
Key accomplishment
 Planning and execution of audits of various industries.
 Study and evaluation of existing control procedures and environment and Drafting
management letter to rectify and improve the internal control weaknesses.
 Preparation of financial statements in accordance with International Accounting
Standards/Saudi Standards in timely manner.
 Involved in many assignments other than audits, I,e Fraud investigation, bookkeeping,
Review of Arabic books and records, Leading limited scope assignments,
 Compilation, consolidation and review of financial statements for various clients.
Academic Qualification
Bachelor of Arts in Accounting with a degree of Very Good from King Abdul Aziz University -
1991
Member of the Saudi Organization of Certified Public Accountant
Courses taken:
 Developing Leadership & Talent, Conducted by Unilever, June 2010
 Completed 19 modules in Sales fundamentals through e learning, conducted by Unilever,
 Supply chain awareness course, conducted by Unilever , Jeddah 2009
 Leadership effectiveness program- Jeddah 2002
 Ron Kaufman active learning, focusing on customer satisfaction, april 2002
 Budgeting- conducted by Saudi Organization of CPA’s ,Jeddah 2002
 Certified Management Accountant Course ( 2006/2007 for 6 months)
 Coach to win
Computer Skills: Excel/Word/power point
Contact address:
Mobile 0505 353416
E mail aattas68@gmail.com