My presentation at The Meeting (Plastic Surgery Conference). The course focused on Google SEO.

1. SEO
Simplified
Ali Husayni

2. What You Will Learn in This Course
SEO 101:
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SEO definitions
Why Google?
How does Google work?
Google challenges
Case study: Increasing Internet-based patients
Advanced SEO:
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How to Rank on Google (Workshop)
 Google updates: Why you lost ranks?
 How to choose an SEO company

3. Definitions
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SEO
Organic Results
SEM (PPC)
Adwords
Google Places (Maps)
Google Plus
Authorship
Google Reviews
Optimization
Visitors (Traffic)
Unique Visitors
Leads (Conversions)
Conversion Rate
CRO
Responsive Website

4. Why We Focus on Google?
67%
14%
11%
Others
4%

5. – Authorship

6. Conversions (September 2013)
In September 2013, Dr. Andrew
Miller received:
213 leads from Google Organic
71 new patients
Feb
Mar
Apr
May
Jun
Jul
Aug

7. Ranking Report Sample

8. Traffic and Conversions (September
2013)
Google Organic
3,147
Google Adwords
1,809
Direct
1,287
Other
824

9. Questions?

10. Google SEO Simplified Formula:
Content + Optimization + Popularity

11. Content is King!
Content
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Unique
Fresh
Answers Questions
Human Audience

12. Making Your Site Google Friendly
Optimization
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HTML Code
Text
Site Speed
Sitemaps

13. How Many Citations Does Your Site
Have?
Popularity
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Links
Social Media
Reviews

14. Questions / Break

15. How to Rank on Google (Workshop)
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Content
Unique
Fresh
Answers Questions
Human Audience
Optimization
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Text
Site Speed
HTML Code
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Popularity
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Links
Social Media
Reviews

16. Google Algorithm Updates
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Looking years future
Past 10 into the
Duplicate Content (Panda)
Google Plus
Low-Quality Links (Penguin)
 Authorship Strength
 Intent (Hummingbird)
 Google Reviews
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17. What to Expect From Your SEO
Company
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Site Audit
 SEO Strategy Development
 Realistic Time Frame
 100% Money-Back Guarantee
 Measure Success
Traffic  Leads  Patients

18. Sample Report (Dr. Miller September
2013)

19. Questions?