video analysis

Jay z- onto the next one.. RELATIONSHIP BETWEEN THE VISUAL AND LYIRCS The lyrics used in the video are focused on him as an artist being wealthy and rich. The message being portrayed is basically jay z boasting and showing the audience in this video what riches he has. E.g. when talking about his lexis in his lyrics, the visuals show close up shots of a black Lexus. The video uses close ups of the car to make it look more powerful in terms of wealth . Another example would be the Damon skull. Which is one of the most expensive pieces of art. And a copy of that skull is used in his video to show the representations of wealth. Being monochrome as well. represents his wealth as an artist.

Genres and style. ,[object Object],In terms of editing, the dancing and the beats go in time with each other and with the tempo of the track. E.g. when the music stops for a second, the wires which are in motion to the beat stop.

Close ups… ,[object Object],In terms of editing, this video shows how it moves on from one image to the next with having a link. E.G this part shows the clown with his back to the camera, then the next shot is of the artist with his back to the camera. This is to show continuity and makes the video flow better.

Star iconography. ,[object Object],[object Object],The special effects add to the uniqueness of the video, shows its special and niche. The liquid being poured onto the objects has a recurring theme and continues throughout the video. Overtime this technique is used for Jay z’s star image.

intertextual references. ,[object Object],This is possible resembling the kill bill style. The girl has samurai swords and stripes which resembles the film. This represents the joker from the batman films. The face paint has similar style. This type of photo was possibly used to add an dark and evil effect to the video. Plus the black and white makes it seem more artistic.

Kanye west The good life ,[object Object],Nearly every time, a lyric is said, there is usually some kind of animation resembling the lyrics which are presently being said. This makes the video stand out and lyrically is more understandable, because the lyrics are expressed as pictures and animations making it stick in your head more. E.g., when he talk about his car, there is a distinct picture of the artist sitting on the car which he lyrically described in the song.

video analysis

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