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Etude : Le web social et le marché de l'art en 2016

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Comment les artistes, écoles d'art, galeries d'art, et maisons de vente investissent-elles les réseaux sociaux en 2016 ?

Veröffentlicht in: Kunst & Fotos
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Etude : Le web social et le marché de l'art en 2016

  1. 1. L’OBSERVATOIRE DU WEB SOCIAL DANS L’ART CONTEMPORAIN – ALEXIA GUGGEMOS 1 ARTISTES, ECOLES D’ART, GALERIES D’ART, MAISONS DE VENTE : CARTOGRAPHIE DE PRESENCES DU MARCHE DE L’ART FRANÇAIS SUR LES RESEAUX SOCIAUX EN 2016 WWW.SMILING-PEOPLE.COM 15/02/2016
  2. 2. 2 33% des plasticiens, photographes et designers français sont sur Instagram. Le réseau social de partage d’images et de vidéos est passé en 2016 devant Facebook dans les pratiques des artistes. L’OBSERVATOIRE DU WEB SOCIAL DANS L’ART CONTEMPORAIN – ALEXIA GUGGEMOS PRESENCE DES ARTISTES SUR LE WEB SOCIAL EN 2016
  3. 3. L’Observatoire du Web social dans l’art contemporain – Alexia Guggémos 3 85% des écoles d’art présentes sur Facebook comme la plupart des écoles et universités en France. PRESENCE DES ECOLES D’ART SUR LE WEB SOCIAL
  4. 4. L’Observatoire du Web social dans l’art contemporain – Alexia Guggémos 4 67% des galeries françaises d’art contemporain sont sur Facebook. Contrairement aux galeries d’art américaines et anglaises, elles se mettent timidement aux réseaux sociaux. PRESENCE DES GALERIES SUR LE WEB SOCIAL EN 2016
  5. 5. L’Observatoire du Web social dans l’art contemporain – Alexia Guggémos 5 Sotheby’s plébiscite Instagram, devenu en 2016 leur réseau social de prédilection. PRESENCE DES MAISONS DE VENTE SUR LE WEB SOCIAL
  6. 6. L’Observatoire du Web social dans l’art contemporain – Alexia Guggémos 6 ALEXIA GUGGEMOS WWW.SMILING-PEOPLE.COM @alexia_guggemos Tel. 06 12 09 61 36

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