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BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

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Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.

Veröffentlicht in: Marketing
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BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I Find the Data?!”

  1. 1. @AlexTachalova
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  5. 5. Competitive Intelligence @AlexTachalova
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  8. 8. To beat up the competitive market be ready to invest seriously. @AlexTachalova
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  12. 12. That face you make when you hear about keyword research. @AlexTachalova
  13. 13. Building list automatically Select Tool Investigate tool’s API Develop script
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  15. 15. Position Tracking Tools
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  18. 18. Special Tool http://bit.ly/toolbrightonseo
  19. 19. Thinner… @AlexTachalova
  20. 20. Bigger… @AlexTachalova
  21. 21. @AlexTachalova
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  23. 23. Global companies spent 2.4 billions on Business and Competitive Intelligence in 2013 Forbes
  24. 24. Tools to set up alerts @AlexTachalova
  25. 25. Alerts @AlexTachalova
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  28. 28. Alerts @AlexTachalova
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  31. 31. Alerts in your Mailbox
  32. 32. @AlexTachalova

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