In this talk, I shared the strategies that I've found especially effective when it comes to growing SMM channels by leveraging the power of influencers. All strategies are supported with detailed how-tos that anyone can implement on their own.

1. KILLING TWO BIRDS
WITH ONE STONE
Growing Your SMM
Presence By Building
Relationships With
Influencers

2. When I See SMM Accounts
That Look Like This

4. How to Grow Your SMM
Presence?
Take advantage of the already established
communities.
Your industry influencers have them!

5. Your
Reaction

6. 3 Strategies
1. Tuning into
conversations/activitie
s that are happening
right now
2. Promoting events and
expert round-ups
3. Organizing your own
campaigns

7. Tuning into
conversations
1. A person’s / company’s
Birthday
2. Recap of expert’s
recent slides
3. Meaningful comments

8. Birthday Wishes

9. Birthday Wishes

10. Recap of expert’s slides

11. Leaving comments

12. Leaving comments

13. How to find those
conversations?
• Create a list of experts
that you’re interested in
• Once you see that
engagement is
happening – react
proactively

14. Promoting
Events And
Expert
Round-ups

15. Promoting Events

16. Promoting Expert Round-ups

17. How To Find
Round-ups And
Events?
• Set up alerts in Google
Alerts/ BuzzSumo/
SEMrush/ Ahrefs
• Tag people that are
currently active on that
SMM chanel

18. Organizing
your own
campaigns

19. Twitter Chat
#DigitalOlympusChat

20. A few ideas:
• Twitter Chats
• Live streams on
Facebook, Twitter
• Shooting videos with
experts
• Organizing your own
online event

21. Thank you!
bit.ly/alex-linkedin
@AlexTachalova
DigitalOlympus.net