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KILLING TWO BIRDS
WITH ONE STONE
Growing Your SMM
Presence By Building
Relationships With
Influencers
When I See SMM Accounts
That Look Like This
How to Grow Your SMM
Presence?
Take advantage of the already established
communities.
Your industry influencers have them!
Your
Reaction
3 Strategies
1. Tuning into
conversations/activitie
s that are happening
right now
2. Promoting events and
expert round-up...
Tuning into
conversations
1. A person’s / company’s
Birthday
2. Recap of expert’s
recent slides
3. Meaningful comments
Birthday Wishes
Birthday Wishes
Recap of expert’s slides
Leaving comments
Leaving comments
How to find those
conversations?
• Create a list of experts
that you’re interested in
• Once you see that
engagement is
ha...
Promoting
Events And
Expert
Round-ups
Promoting Events
Promoting Expert Round-ups
How To Find
Round-ups And
Events?
• Set up alerts in Google
Alerts/ BuzzSumo/
SEMrush/ Ahrefs
• Tag people that are
curren...
Organizing
your own
campaigns
Twitter Chat
#DigitalOlympusChat
A few ideas:
• Twitter Chats
• Live streams on
Facebook, Twitter
• Shooting videos with
experts
• Organizing your own
onli...
Thank you!
bit.ly/alex-linkedin
@AlexTachalova
DigitalOlympus.net
Killing two birds with one stone: growing your SMM presence by building relationships with influencers
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Killing two birds with one stone: growing your SMM presence by building relationships with influencers

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In this talk, I shared the strategies that I've found especially effective when it comes to growing SMM channels by leveraging the power of influencers. All strategies are supported with detailed how-tos that anyone can implement on their own.

Veröffentlicht in: Marketing
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Killing two birds with one stone: growing your SMM presence by building relationships with influencers

  1. 1. KILLING TWO BIRDS WITH ONE STONE Growing Your SMM Presence By Building Relationships With Influencers
  2. 2. When I See SMM Accounts That Look Like This
  3. 3. How to Grow Your SMM Presence? Take advantage of the already established communities. Your industry influencers have them!
  4. 4. Your Reaction
  5. 5. 3 Strategies 1. Tuning into conversations/activitie s that are happening right now 2. Promoting events and expert round-ups 3. Organizing your own campaigns
  6. 6. Tuning into conversations 1. A person’s / company’s Birthday 2. Recap of expert’s recent slides 3. Meaningful comments
  7. 7. Birthday Wishes
  8. 8. Birthday Wishes
  9. 9. Recap of expert’s slides
  10. 10. Leaving comments
  11. 11. Leaving comments
  12. 12. How to find those conversations? • Create a list of experts that you’re interested in • Once you see that engagement is happening – react proactively
  13. 13. Promoting Events And Expert Round-ups
  14. 14. Promoting Events
  15. 15. Promoting Expert Round-ups
  16. 16. How To Find Round-ups And Events? • Set up alerts in Google Alerts/ BuzzSumo/ SEMrush/ Ahrefs • Tag people that are currently active on that SMM chanel
  17. 17. Organizing your own campaigns
  18. 18. Twitter Chat #DigitalOlympusChat
  19. 19. A few ideas: • Twitter Chats • Live streams on Facebook, Twitter • Shooting videos with experts • Organizing your own online event
  20. 20. Thank you! bit.ly/alex-linkedin @AlexTachalova DigitalOlympus.net

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