The main problem with a typical email outreach campaign is that it's based on relevancy. Basically, you're asking other people to give a link to your content because it's relevant. However, the truth is that relevancy isn't enough to give someone a link. It doesn't matter how good your outreach templates are or how personalized your message is since the people you're reaching out to are NOT willing to give you a link. So, the question is what you need to do to build links instead of wasting your time sending tons of useless emails? So, what should you expect from my talk? - I'll share what email outreach strategies make sense for any business type. As a bonus, this approach can help you bring in links within a few hours. - Also, I'll cover some strategies that can help you enforce your outreach templates and make email outreach targets more responsive. - Finally, I'll discuss some tools that we use and, more importantly, the kinds of problems we're solving with these tools.

1. EMAIL OUTREACH STRATEGIES
#seozraz
#alexandra
tachalova
that you won't find inGoogle

2. Working on getting there

4. If you want something you’ve never had
before,then you’ve got to do
something
different

5. The man who
rules modern
horror

6. Leading artist of the
20th century Pop art
movements

7. Guys hookedus
on the
validation
needle

9. Our link building Tesla

10. Building links faster and easier. Although, not
effortlessly.

11. What?! No magic tips and tricks

12. I guarantee that if you followmy approach links willcome
for 100%

13. Traditional Email
Outreach
Approach
� You need to send a gazillion of
emails
� Standard email template
� Based on the assumption that
you’ve created a new Mona Lisa
that deserves a link
� One contact = 1 link

14. Smart Email
Outreach
Approach
� You need to send only 2-3 emails to get a
link
� 100% personalized emails
� You’re building relationships that bring
you more than one link
� Zero reputational risks
� Your partners are happy to connect with
their partners
� You can find new opportunities to grow

15. SMART
� You need to send only 2-3
emails to get a link
� 100% personalized emails
� You’re building relationships
that bring you more than one
link
� Zero reputational risks
� Your partners are happy to
connect with their partners
� You can find new
opportunities to grow
Traditional
� You send a gazillion of emails
� Standard email template
� Based on assumption that
you’ve created a new Mona
Lisa that deserves a link
� One contact = 1 link
vs

16. Traditional Email Outreach
Approach
Relevance is the key

17. SMART Email Outreach
Approach
Relevance
Same goals

18. How to find the most responsive
link building contacts:
� SERP analysis
� Join FB and LinkedIn groups from your
industry that focus on content
promotion/link building
� Find contributors that regularly write for
your industry blogs

19. Put together a list of
keywords

20. Adjust
theresultsper page

21. UseSEOquaketo export
SERP

22. Get the numberof referring domainsfrom the AhrefsBatch
Analysistool

23. Findthemostrelevant pages

24. Findthemostrelevant pages

25. CheckAhrefs
referring domains
growthtrend

26. CheckAhrefs
referring domains
growthtrend

27. Put together a list of domainsthatare referring to
pages thatare actively building links

28. Dig deeper andget a
list of newlyacquired
links

29. Industry groups
for SEO/B2B
marketers
Facebook
� B2B bloggers Boost
� Ahrefs Insider
� SEO signals lab
� The Super Cool Dan RayWhite Hat SEO
and Link Building Group
Communities
� Zest
� Internetmarketing.gold
Slack channels
� TrafficThinkTank – paid

30. How to find the experts
that regularlydo guest
blogging?
� Find a list of blogs that accept guest
posts within your niche
� With the help of BuzzSumo, export all
posts that were published on those
blogs in the past XX months
� Build a pivot table that will show
contributors with the highest number of
guest posts

31. Experts that do
guest blogging:
Final table

32. Who most likely willbeinterested in partnering up with
you?
� SaaS projects
� Educational and affiliate projects
� Influencers that are currently actively building their own
brand

33. Where to find their email
addresses?

34. Hunter.io

35. To tell the truth the best «value»
proposition is
Returning alinkback to
their site

36. Wait a sec? Reciprocial links are no-n
Right!
That’s the reason why you need to find a way to return them links wihtout
involving your own site.
Oneof the most popular options is guest posting.

37. Besides guest
blogging
� Providing freecontentto mirco-influencersthatcontribute
toyourindustryblogs
� Doround-upposts(they allowyoutobuild upto 30linksat
once)
� Runningindirectlink exchangenetwork
� Buyingguestblogging services frommirco-influencers
whereyouaskthem tolink toPARTNERS(never toyourown
site/clients sites!)

38. All-in-all tool for email outreach campaigns

39. Want to learn more?
Get myslides anda linkto a dozenofgreat linkbuilding posts here:

40. BONUS
Yo! Have a B2B
site? Drop me a
message!

41. THANK YOU!
bit.ly/alex-linkedin
@AlexTachalova
alextachalova@gmail.com
Alextachalova.com /DigitalOlympus.net