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Project:  BOSTOM,[object Object],Back of Store Top of Mind,[object Object],Prepared For:,[object Object],Target Case Judges,[object Object],April 29, 2010,[object Object],Free Consulting Inc.,[object Object]
Business Communication - Target
Project BOSTOM Agenda,[object Object],Empower Team & Rearrange Layout,[object Object],Realign Lifestyle apparel to generate sales,[object Object],Matador-a fit focused line,[object Object],Pilot project in six stores for six quarters,[object Object],Rearrange, realign, and reinvent ,[object Object],Questions and answers,[object Object]
Project BOSTOM Agenda,[object Object],Empower Team & Rearrange Layout,[object Object],Realign Lifestyle apparel to generate sales,[object Object],Matador-a fit focused line,[object Object],Pilot project in six stores for six quarters,[object Object],Rearrange, realign, and reinvent ,[object Object],Questions and answers,[object Object]
Standards,[object Object],If you could make any changes to the mens' ,[object Object],clothing department at Target, what would you do?,[object Object],“Men's clothing department does not get the same attention in comparison to other departments in the store.”,[object Object],“It feels cheap and neglected as compared to the women's department.” ,[object Object],“The women's section has gotten much better, but the men's section still seems to be really plain and boring.  It reminds me of Kohl's with less selection.”,[object Object],“Sometimes they have good items but the display is trashy which discourage me to shop often.”,[object Object],Surveyed Target Guests,[object Object]
Standards,[object Object]
Standards,[object Object],Section 1: Active wear,[object Object],Section 2: Classic Male,[object Object],Section 3: Young Male,[object Object]
Layout,[object Object],Concepting,[object Object],[object Object]
 Central Basics
 Give Sections Identity
 Rack Clusters ,[object Object]
 “Trendy” Graphic Tees
 Community Focused Clothing,[object Object]
Each concept has its own feel
Include shoes and accessories,[object Object]
Plain Backgrounds
Average looking men
Include Prices
All items found in concept,[object Object]
Retraining team members
Clothing stands
Cluster organizing rack
Retraining improves team value
Apparel layout improves floor organization
Organized translates into increased traffic
Increased long-term traffic translates to increased frequency,[object Object]
Lifestyle Line,[object Object],Improve Lifestyle Trendwearto generate traffic in the Men’s Department,[object Object],[object Object]
 Cross-promote with the electronics department
 Bands
 Movies

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Business Communication - Target

Hinweis der Redaktion

  1. Relate every one of the three things to as many 5 core- reliability, frequency, differentiation= these increase sales- proof/justification