As part of a Product Development class, we explored what gaps there are in the market that we could fill. This is the first of three presentations to convince stakeholders of the lucrative nature of our plan.

2. The Problem Identification
Problem Statement: Shopping for a new
kitchen can be stressful and time-consuming
for the consumer because he needs to visit
multiple retail stores.
Problems Identified:
- Time-consuming
- Expensive
- Lack of market overview
- Hard to visualize the finished
kitchen
- Problems related to size and fit in
consumer's home
Techniques we used
- Own experience: stories of friends’ and
families’ past experiences of shopping
for a new kitchen.
- Brainstorming: to produce multiple ideas
and solutions.

3. Who the problem affects - Persona
Middle Agers
● “We like the consultant coming to us”
● “The price-quality-customization ratio is far
better than IKEA”
● “For our home, we need a specific layout”
● 35-55 years
● m/f/d
● Family
● Children
● Own house or
apartment
● Long-term
oriented
● “If the price is better, I go for it!”
● “I am used to e-commerce”
● “I try to avoid IKEA mainstream”
● “I don’t have the time to search a kitchen”
● 25-35 years
● m/f/d
● Single
● Low-high income
● Cooking with
friends
● First own kitchen
Yuppies

4. Narrow problem: KJ Meth./Affinity Diagram
Individual Brainstorming
Everyone silently writes
down ideas. Each idea
goes on a separate note.
Sharing Ideas
People take turns
sharing the ideas
they've written and
sticking them to the
whiteboard.
Grouping
Working together, the
team makes groups of
similar ideas or
concepts. Each group
then gets named with a
single word or short
phrase that best
captures the core
concept underlying the
ideas in that group.
Voting
The team then votes on
which problem matter
most. Each person gets
one vote that they can
place on the issue they
care most about. The
concepts that get the
most dashes wins.

5. The most pressing problem is ...
Based on the problems we have already identified, we
need to know the pros and cons of our VR service.
Identify the problems which is the pain point of the customers
- It will take long time to look for the proper furniture.It is also difficult
for customers to imagine how will the kitchen look like after finished.
look like when it is in the kitchen.
● Discuss the key criteria of the problems
● Ranking the problems
● Vote on the problems
Pros and Cons Identification
Democratic Vote
Money and Time Saving
Problems Identified:
- Time-consuming
- Expensive
- Lack of market
overview
- Hard to visualize the
finished kitchen
- Problems related to
size and fit in
consumer's home

6. Different solutions
We can send mobile
salesperson to visit people to
introduce our new products via
using VR glasses.
Retail Store and
Mobile Salespeople
We do not need the
shop floor.
Sales people can
drive around.
VR Kitchen:
Cut out the middleman
Scaled Model: Help visualize
without the overhead space
Consumers could see their vision
through miniature models
whose parts can be exchanged
for different designs..

7. Process to reduce the number of solutions
Decision
We drew a graph to
visualize the best of the
3 alternatives.
Discussion
We discussed the 3
alternatives
Ranking
We ranked the 3
alternatives according to
convenience and effort
of the purchasing
experience.

8. How a VR Kitchen solves the problem
● VR lets the customer look at the end product virtually without
having to visit multiple stores.
● Customers can manipulate the kitchen or make changes to the
layout as they please and in real time.
Convenience: Easier to visualize
“I want to configure the individual parts of my kitchen, but I also want to get an impression of how the end
result will like and if it fits the overall style of the house.” Andreas (35)
“Yes, saving money would be great. Doing this online would also save me some time as I do not have to travel
to a store.” Jasin (25)
Effort: Fewer barriers, less time and lower cost
● Direct-to-consumer model: cutting out the middleman (retailers) to
offer lower prices of up to 30%.
● If assistance is needed, a salesperson comes to your home for
showing material samples, or give general advice

9. Future outlook/Next steps
1. Find investors to begin start-up
2. Discover possible supply-chain opportunities and partners
3. Employ developers and web designers for VR and our digital platform
4. Start testing phase of VR technology
5. Employ focus groups to work out last-minute kinks
At this stage in our process, we request visionaries to help fund this endeavor
so that we may collectively begin to revolutionize the kitchen-buying process
to match the technological times in which we live.